本文選題：飲料品牌形象　切入點(diǎn)：色彩　出處：《蘇州大學(xué)》2008年碩士論文　論文類型：學(xué)位論文

【摘要】： 隨著時代的推移、生活脈絡(luò)變動,飲料已經(jīng)成為貨架上不可缺少的商品,本課題主要以飲料這一類型的產(chǎn)品為研究平臺,以色彩為研究點(diǎn),從色覺、色性、色彩聯(lián)想以及色彩設(shè)計(jì)入手,分析飲料行業(yè)的品牌視覺形象的色彩設(shè)計(jì),為飲料行業(yè)在品牌形象發(fā)展方面提供有力的參考。 研究通過文獻(xiàn)資料查找、市場實(shí)踐考察及案例分析、消費(fèi)者問卷調(diào)查三種方法,對目前我國飲料市場中的消費(fèi)者、品牌飲料案例及色彩的品牌視覺形象進(jìn)行剖析,結(jié)合心理學(xué)、品牌學(xué)等諸多學(xué)科知識對色彩設(shè)計(jì)進(jìn)行了深入地思考和探討。 飲料品牌形象設(shè)計(jì)中的色彩研究不僅是為飲料產(chǎn)品完成色彩外觀設(shè)計(jì),更重要的是奠定飲料品牌形象的色彩,充分體現(xiàn)飲料品牌理念,并將色彩貫穿于品牌形象傳播過程中,完成“人——心——色彩——物質(zhì)”的和諧與統(tǒng)一。
[Abstract]:With the passage of time, life has changed, beverage has become an indispensable commodity on the shelf. This topic mainly takes this type of product as the research platform, with color as the research point, from color perception, color, color, Starting with color association and color design, this paper analyzes the color design of brand visual image in beverage industry, and provides a powerful reference for the development of brand image in beverage industry. Through literature research, market practice investigation and case analysis, and consumer questionnaire survey, this paper analyzes the visual image of consumers, brand beverage cases and colors in the beverage market of our country at present. Combined with psychology, brand science and many other disciplines of knowledge on color design in-depth thinking and discussion. The color research in beverage brand image design is not only to complete the color appearance design for the beverage product, but also to lay the color of the beverage brand image, fully embody the beverage brand idea, and run through the color in the brand image transmission process. Complete the harmony and unity of "man-heart-color-matter".
【學(xué)位授予單位】：蘇州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2008
【分類號】：F273.2;F407.82

【引證文獻(xiàn)】

相關(guān)期刊論文 前1條

1 丁芳;;不同情緒狀態(tài)下大學(xué)生顏色偏好的實(shí)驗(yàn)研究[J];新西部(下旬.理論版);2012年Z1期

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本文編號：1600473