本文選題：動(dòng)畫(huà)品牌　切入點(diǎn)：網(wǎng)絡(luò)平臺(tái)　出處：《江西師范大學(xué)》2009年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】： 隨著世界動(dòng)漫產(chǎn)業(yè)的發(fā)展,動(dòng)漫產(chǎn)業(yè)產(chǎn)生的可觀經(jīng)濟(jì)效益和驚人的文化影響力越來(lái)越引起世界各國(guó)的關(guān)注。近幾年,我國(guó)大力發(fā)展文化產(chǎn)業(yè),對(duì)動(dòng)畫(huà)產(chǎn)業(yè)在政策、資金、技術(shù)上都給予了大力的扶持,動(dòng)畫(huà)產(chǎn)業(yè)也開(kāi)始呈現(xiàn)出良好的發(fā)展勢(shì)頭。在動(dòng)畫(huà)產(chǎn)業(yè)中,中國(guó)要與歐美日韓動(dòng)畫(huà)強(qiáng)國(guó)競(jìng)爭(zhēng),光靠政府的扶持是不夠的。我國(guó)的動(dòng)畫(huà)產(chǎn)業(yè)一直存在一個(gè)發(fā)展的瓶頸問(wèn)題:如何打造具有競(jìng)爭(zhēng)力的中國(guó)動(dòng)畫(huà)品牌? 本文基于以上背景,提出基于網(wǎng)絡(luò)平臺(tái)塑造中國(guó)動(dòng)畫(huà)品牌的民族特色。因?yàn)橹袊?guó)動(dòng)畫(huà)品牌在產(chǎn)業(yè)化進(jìn)程中正面臨利用新的媒介環(huán)境創(chuàng)造新的發(fā)展平臺(tái)的機(jī)遇。探討基于網(wǎng)絡(luò)平臺(tái)塑造中國(guó)動(dòng)畫(huà)品牌的民族特色這一課題,有利于解決我國(guó)的動(dòng)畫(huà)在產(chǎn)業(yè)化進(jìn)程中面臨缺少具有原創(chuàng)性的動(dòng)畫(huà)品牌問(wèn)題,為樹(shù)立中國(guó)動(dòng)畫(huà)品牌提供一種新的思路。本文從了解網(wǎng)絡(luò)媒體的優(yōu)勢(shì)入手,分析它為當(dāng)代中國(guó)動(dòng)畫(huà)品牌塑造鮮明民族特色所提供的優(yōu)于其它媒體的媒介環(huán)境。網(wǎng)絡(luò)的無(wú)障礙性、開(kāi)放性、實(shí)效性、互動(dòng)性,將為塑造中國(guó)動(dòng)畫(huà)品牌的民族特色爭(zhēng)取更為廣大的原創(chuàng)動(dòng)畫(huà)品牌的創(chuàng)作群體,獲得豐富的信息來(lái)源,形成良好的傳播效應(yīng),創(chuàng)造新的消費(fèi)方式和消費(fèi)群體,從而為動(dòng)漫產(chǎn)業(yè)的發(fā)展提供源源不斷的動(dòng)力。
[Abstract]:With the development of the animation industry, animation industry has considerable economic benefits and amazing cultural influence has increasingly attracted the attention of the world. In recent years, our country vigorously develop the cultural industry, the animation industry in the policy, capital, technology have given strong support, the animation industry began to show the momentum of development good. In the animation industry, Chinese to compete with Europe and Japan and South Korea Animation power, rely on government support is not enough. China's animation industry has been a bottleneck in the development of the problem: how to build a competitive Chinese animation brand?
Based on the above background, the network platform building Chinese animation brand based on national characteristics. Because China animation brand is facing with new media environment to create a new platform for the development of opportunities in the process of industrialization. To explore this topic network platform China shape animation brand national characteristics based on, is conducive to resolving the Chinese animation in in the process of industrialization, facing a lack of animation brand has originality, and provides a new idea to establish China animation brand. This paper from the understanding of the advantages of the network media, it is the media environment analysis of contemporary painting brand distinctive ethnic characteristics provided better than other media. China dynamic network accessibility and openness, effectiveness, interactive, will strive for more for the majority of the original animation brand creation for the shaping of China animation brand national characteristics, get rich letter The source of interest forms a good spread effect and creates new consumption patterns and consumer groups, thus providing a constant source of impetus for the development of the animation industry.

【學(xué)位授予單位】：江西師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2009
【分類(lèi)號(hào)】：J218.7

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本文編號(hào)：1590167