本文選題：新波普?qǐng)D形設(shè)計(jì)　切入點(diǎn)：包裝設(shè)計(jì)　出處：《湖南工業(yè)大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：波普藝術(shù)作為現(xiàn)代社會(huì)中一種備受追捧的潮流文化,深受廣大年輕消費(fèi)群體的喜愛,但是波普藝術(shù)快速更迭和“快餐化”的消費(fèi),也稱為一種不利于發(fā)展的形式。新波普風(fēng)格圖形創(chuàng)作基于波普創(chuàng)作的基礎(chǔ)之上,進(jìn)行圖形的創(chuàng)新,有利于培養(yǎng)和捕捉潮流文化生活理念,并且能夠?qū)⒉ㄆ账囆g(shù)這一表現(xiàn)風(fēng)格更好的應(yīng)用于包裝中。新波普風(fēng)格圖形設(shè)計(jì)的應(yīng)用研究,結(jié)合視覺元素創(chuàng)作來源,采用圖像研究法,根據(jù)自己設(shè)計(jì)創(chuàng)意的理念,推敲創(chuàng)意每個(gè)圖形,賦予每個(gè)圖形一種象征意義,將其所象征的意義與創(chuàng)意結(jié)合;裝置藝術(shù)手法的運(yùn)用,將設(shè)計(jì)的新波普?qǐng)D形進(jìn)行有效的資源整合組裝或者再設(shè)計(jì),采用合理的材質(zhì)做出新的藝術(shù)表現(xiàn)形式,充當(dāng)后期包裝品牌延展的展示任務(wù)。波普藝術(shù)風(fēng)格在商業(yè)包裝中應(yīng)用廣泛,經(jīng)過提煉和文化層次加深的新波普藝術(shù)風(fēng)格,是更加適應(yīng)青年消費(fèi)群體的化妝品牌與創(chuàng)意、趣味產(chǎn)品。將新波普?qǐng)D形應(yīng)用到彩妝品牌包裝設(shè)計(jì)中,不僅對(duì)塑造產(chǎn)品的形象起到積極作用,對(duì)產(chǎn)品的品牌塑造和識(shí)別度也做出了優(yōu)越的貢獻(xiàn)。突出了新波普文化的價(jià)值,不走尋常的路線,大膽表現(xiàn)自我,將自身的個(gè)性特點(diǎn)與時(shí)代碰撞出新的特色,并且引領(lǐng)時(shí)代潮流,為豐富人們的藝術(shù)生活和增強(qiáng)大眾的激情,創(chuàng)造力產(chǎn)生了重要的價(jià)值。
[Abstract]:Pop art, as a popular trend culture in modern society, is loved by the majority of young consumer groups, but pop art changes rapidly and the consumption of "fast food". It is also called a form that is not conducive to development. New pop style graphic creation is based on the foundation of pop creation, and it is helpful to cultivate and capture the idea of trendy cultural life. And can better apply pop art to packaging. New pop style graphic design application research, combined with visual elements creation source, using image research method, according to their own design ideas, Each figure is created, each figure is given a symbolic meaning, and the meaning symbolized by the figure is combined with the creativity; the use of the installation art technique, the design of the new pop graphics for effective integration of resources assembly or re-design, Using reasonable material to make new artistic expression form, acting as the display task of brand extension of later packaging. Pop art style is widely used in commercial packaging, and has been refined and deepened in the cultural level of the new pop art style, Is more suitable for young consumer groups of cosmetics brands and creative, interesting products. The application of new pop graphics to color brand packaging design, not only play a positive role in shaping the image of the product, Has also made the superior contribution to the product brand shaping and the recognition degree. Has highlighted the new pop culture value, has taken the unusual route, boldly expresses oneself, will own individuality characteristic and the time collides the new characteristic, and leads the time tide, In order to enrich people's artistic life and enhance the passion of the masses, creativity has produced important value.
【學(xué)位授予單位】：湖南工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：TQ658;TB482

【參考文獻(xiàn)】

相關(guān)期刊論文 前9條

1 劉杰;李愛國(guó);;彩妝品牌的差異化定位[J];日用化學(xué)品科學(xué);2014年01期

2 谷俊;;2013年中國(guó)日化市場(chǎng)總結(jié)與回顧[J];日用化學(xué)品科學(xué);2014年01期

3 李靜;;彩妝品市場(chǎng)的發(fā)展[J];日用化學(xué)品科學(xué);2011年02期

4 韓儒雅;;中國(guó)化妝品市場(chǎng)現(xiàn)狀與趨勢(shì)[J];日用化學(xué)品科學(xué);2010年06期

5 趙靜;;中西波普藝術(shù)之比較[J];美與時(shí)代(下半月);2009年10期

6 歐霖拱;;全球彩妝品市場(chǎng)[J];日用化學(xué)品科學(xué);2007年12期

7 肖憑;論感性消費(fèi)時(shí)代——商品包裝設(shè)計(jì)的色彩營(yíng)銷策略[J];消費(fèi)經(jīng)濟(jì);2005年05期

8 邱志誠(chéng),高娟,李惠萍;產(chǎn)品人性化設(shè)計(jì)與理性的關(guān)系[J];包裝工程;2005年02期

9 李鋒;淺析商品包裝設(shè)計(jì)中色彩的營(yíng)銷功能[J];中國(guó)包裝;2003年03期

相關(guān)碩士學(xué)位論文 前2條

1 魏光輝;論設(shè)計(jì)語言在包裝圖形設(shè)計(jì)中的表達(dá)[D];南昌大學(xué);2010年

2 陳勇軍;創(chuàng)意產(chǎn)業(yè)觀念下的當(dāng)代包裝設(shè)計(jì)研究[D];武漢理工大學(xué);2008年

，

本文編號(hào)：1589202