本文選題：草木染　切入點(diǎn)：品牌　出處：《東華大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：草木染是我國從古代流傳至今的精湛工藝,這種凝聚了幾千年的勞動人民經(jīng)驗(yàn)、智慧和傳統(tǒng)文化的工藝技術(shù)的傳承和現(xiàn)代性應(yīng)用現(xiàn)狀令人堪憂。當(dāng)今,傳統(tǒng)民族工藝文化對現(xiàn)代服裝設(shè)計(jì)的發(fā)展起著重要作用,可持續(xù)發(fā)展的概念已經(jīng)成為設(shè)計(jì)的一個重要價值導(dǎo)向,在這樣的背景下,基于草木染的品牌服裝設(shè)計(jì)具有較高的時尚價值、可持續(xù)性價值、文化價值和商業(yè)價值,品牌發(fā)展?jié)摿^大。本文旨在針對當(dāng)前該領(lǐng)域的研究空白處(草木染的現(xiàn)代性應(yīng)用、草木染的文化傳承意義、草木染對于中國本土?xí)r尚品牌的價值)進(jìn)行調(diào)查、分析、研究,詮釋相關(guān)概念,從品牌的角度出發(fā),采用文獻(xiàn)研究法、調(diào)查研究法、比較研究法、交叉學(xué)科研究法、歸納法等方法,研究基于草木染的品牌服裝設(shè)計(jì)的應(yīng)用現(xiàn)狀、草木染品牌的文化理念、草木染品牌精神內(nèi)涵的深化途徑、禪宗美學(xué)思想對現(xiàn)代草木染品牌的啟示和草木染品牌服裝設(shè)計(jì)方法等內(nèi)容。研究過程中,首先,本文通過調(diào)查研究,歸納了國內(nèi)現(xiàn)有的草木染品牌存在的問題；其次,本文對草木染品牌的文化理念提出了可供參考的文化理念方向,即時尚文化理念與可持續(xù)文化理念；再者,本文提出了品牌內(nèi)涵的深化途徑,結(jié)合當(dāng)代社會精神需求從中國禪宗美學(xué)思想中尋找設(shè)計(jì)啟示,提出了發(fā)展品牌精神的三大要素；在此基礎(chǔ)上,本文從面料與工藝、色彩、廓形、圖案、輔料五大方面歸納和提煉了草木染品牌服裝設(shè)計(jì)方法,為構(gòu)造具備創(chuàng)新能力的草木染品牌提供借鑒方向。本文重點(diǎn)挖掘了現(xiàn)代服裝設(shè)計(jì)語境下草木染的文化內(nèi)涵,尋找草木染在品牌中的文化創(chuàng)新道路,圍繞品牌服裝發(fā)展,提出將草木染應(yīng)用于服裝設(shè)計(jì)的創(chuàng)新方法,有利于推動傳統(tǒng)工藝的復(fù)興和創(chuàng)新,有利于推動本土特色服裝品牌的發(fā)展,為服裝設(shè)計(jì)的多元化發(fā)展提出新方向,為時尚行業(yè)的可持續(xù)發(fā)展提供新思路,本研究同時具備理論意義和實(shí)踐意義。
[Abstract]:Vegetation dyeing is a fine craft that has been passed down from ancient times to the present in our country. The present situation of inheritance and modernity application of technological technology of wisdom and traditional culture, which has condensed thousands of years of laboring people's experience, is worrisome. Traditional national craftsmanship culture plays an important role in the development of modern fashion design. The concept of sustainable development has become an important value orientation of design. Brand fashion design based on vegetation dyeing has high fashion value, sustainable value, cultural value and commercial value, and has great potential for brand development. To investigate, analyze, study and interpret the related concepts from the perspective of brand name, adopt the methods of literature research, investigation, comparison, etc. This paper studies the application status of brand clothing design based on plant and wood dyeing, the cultural concept of vegetation dyeing brand, and the way to deepen the connotation of brand spirit of plant and wood dyeing, such as interdiscipline research, induction and so on. The enlightenment of Zen aesthetic thought to modern plant dyeing brand and the clothing design method of grass and wood dyeing brand. In the course of the research, firstly, through investigation and research, this paper sums up the problems existing in the existing plant and wood dyeing brand in China; secondly, This paper puts forward the direction of cultural idea for reference, that is, fashion culture idea and sustainable culture idea. Furthermore, this paper puts forward the way to deepen the brand connotation. According to the spiritual demand of contemporary society, this paper finds out the inspiration of design from the Chinese Zen aesthetic thought, and puts forward three elements of developing brand spirit, on the basis of which, this paper discusses the material and technology, color, profile, pattern, etc. This paper summarizes and refines the design methods of vegetation dyeing brand clothing from five aspects, which provides a reference direction for constructing the brand with innovative ability. This paper focuses on excavating the cultural connotation of plant and wood dyeing in the context of modern fashion design. In order to promote the revival and innovation of traditional technology, this paper finds out the way of cultural innovation of vegetation dyeing in brand, and puts forward the innovative method of applying vegetation dyeing to clothing design around the development of brand clothing. It is beneficial to promote the development of local characteristic clothing brands, to put forward a new direction for the diversified development of fashion design, and to provide a new way of thinking for the sustainable development of fashion industry. This research has both theoretical and practical significance.
【學(xué)位授予單位】：東華大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：TS941.2

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