本文選題：文化實力　切入點：實體店　出處：《裝飾》2015年04期 　論文類型：期刊論文

【摘要】：崛起的本土設(shè)計已經(jīng)成為中國文化實力的重要組成部分。在此并提"中國‘智’造"和"原創(chuàng)設(shè)計","智"可以理解為設(shè)計和造物全過程的用心用智,"造"則是扎實的作為和切實的成績,即做出了產(chǎn)品并成為產(chǎn)業(yè),同時因為品質(zhì)而擁有市場,創(chuàng)出了品牌。而產(chǎn)業(yè)與品牌的經(jīng)營顯然超出了設(shè)計和造物的范疇,商業(yè)考量更需要智慧,還有勇氣和堅持,以及關(guān)注民生的人文情懷、務(wù)實的精神和行動力。"原創(chuàng)設(shè)計"和"中國‘智’造"二者綜合,引出了我們策劃《紙上展覽·中國設(shè)計原創(chuàng)品牌系列》的基本定位。近年來中國經(jīng)濟文化里與設(shè)計相關(guān)的內(nèi)容,特別是設(shè)計消費發(fā)生了巨大變化。相比于傳統(tǒng)線下實體店的線上電商平臺在快速搭建和發(fā)展,給設(shè)計師尤其是年輕一代提供了機遇和條件,雖然也必須看到文化環(huán)境、市場和產(chǎn)業(yè)系統(tǒng)本身尚未發(fā)展到令人滿意的程度。以關(guān)注本土設(shè)計為前提,我們將關(guān)鍵詞進一步擬定在了"設(shè)計師創(chuàng)立的品牌"、"有電商平臺的品牌"、"高品質(zhì)有主張有作為的品牌"。就當(dāng)前來看,成果可以說首先或者最為突出地表現(xiàn)在了服飾和產(chǎn)品領(lǐng)域。本期先做服飾篇,結(jié)合"實穿性"、"親民性",以這些為大致的出發(fā)點進行擇選,略作約束,而較多偏重于呈現(xiàn)年輕的品牌。感謝各品牌團隊的回應(yīng)、支持與協(xié)助。2015之春,我們與中國設(shè)計和原創(chuàng)品牌共勉。
[Abstract]:The rise of local design has become an important part of Chinese cultural strength. In this context, "Chinese 'wisdom' and" original design "can be understood as the whole process of design and creation with the intention of wisdom," "create" is Za... Real deeds and tangible achievements, That is, to make products and become an industry, and at the same time to have a market for quality and create a brand. And the management of industry and brand obviously goes beyond the scope of design and creation. Business considerations require wisdom, courage and persistence. As well as the humanistic feelings of people's livelihood, pragmatic spirit and action. "original design" and "China's' smart 'build" are integrated. It leads to the basic orientation of our planning "Paper Exhibition 路original Brand Series of Chinese Design". In recent years, the contents of Chinese economy and culture related to design, In particular, design consumption has undergone tremendous changes. Compared with the traditional online e-commerce platform in offline stores, it has provided designers, especially the younger generation, with opportunities and conditions, although it is also necessary to see the cultural environment. The market and the industrial system themselves have not yet developed to a satisfactory degree. We further developed the keywords in "designer brand", "brand with ecommerce platform", "high quality brand with propositions and achievements". The results can be said to be first or most prominent in the field of clothing and products. In this issue, first of all, we will make a dress section, combining with "real wear" and "pro-people nature", with these as the general starting point to choose and choose, with a bit of restraint. More emphasis is placed on presenting young brands. Thanks to the response of the brand teams, support and assistance for the Spring of 2015, we work with Chinese design and original brands.
【分類號】：TS941.2
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本文編號：1580080