本文選題：文化實(shí)力　切入點(diǎn)：實(shí)體店　出處：《裝飾》2015年04期 　論文類(lèi)型：期刊論文

【摘要】：崛起的本土設(shè)計(jì)已經(jīng)成為中國(guó)文化實(shí)力的重要組成部分。在此并提"中國(guó)‘智’造"和"原創(chuàng)設(shè)計(jì)","智"可以理解為設(shè)計(jì)和造物全過(guò)程的用心用智,"造"則是扎實(shí)的作為和切實(shí)的成績(jī),即做出了產(chǎn)品并成為產(chǎn)業(yè),同時(shí)因?yàn)槠焚|(zhì)而擁有市場(chǎng),創(chuàng)出了品牌。而產(chǎn)業(yè)與品牌的經(jīng)營(yíng)顯然超出了設(shè)計(jì)和造物的范疇,商業(yè)考量更需要智慧,還有勇氣和堅(jiān)持,以及關(guān)注民生的人文情懷、務(wù)實(shí)的精神和行動(dòng)力。"原創(chuàng)設(shè)計(jì)"和"中國(guó)‘智’造"二者綜合,引出了我們策劃《紙上展覽·中國(guó)設(shè)計(jì)原創(chuàng)品牌系列》的基本定位。近年來(lái)中國(guó)經(jīng)濟(jì)文化里與設(shè)計(jì)相關(guān)的內(nèi)容,特別是設(shè)計(jì)消費(fèi)發(fā)生了巨大變化。相比于傳統(tǒng)線下實(shí)體店的線上電商平臺(tái)在快速搭建和發(fā)展,給設(shè)計(jì)師尤其是年輕一代提供了機(jī)遇和條件,雖然也必須看到文化環(huán)境、市場(chǎng)和產(chǎn)業(yè)系統(tǒng)本身尚未發(fā)展到令人滿意的程度。以關(guān)注本土設(shè)計(jì)為前提,我們將關(guān)鍵詞進(jìn)一步擬定在了"設(shè)計(jì)師創(chuàng)立的品牌"、"有電商平臺(tái)的品牌"、"高品質(zhì)有主張有作為的品牌"。就當(dāng)前來(lái)看,成果可以說(shuō)首先或者最為突出地表現(xiàn)在了服飾和產(chǎn)品領(lǐng)域。本期先做服飾篇,結(jié)合"實(shí)穿性"、"親民性",以這些為大致的出發(fā)點(diǎn)進(jìn)行擇選,略作約束,而較多偏重于呈現(xiàn)年輕的品牌。感謝各品牌團(tuán)隊(duì)的回應(yīng)、支持與協(xié)助。2015之春,我們與中國(guó)設(shè)計(jì)和原創(chuàng)品牌共勉。
[Abstract]:The rise of local design has become an important part of Chinese cultural strength. In this context, "Chinese 'wisdom' and" original design "can be understood as the whole process of design and creation with the intention of wisdom," "create" is Za... Real deeds and tangible achievements, That is, to make products and become an industry, and at the same time to have a market for quality and create a brand. And the management of industry and brand obviously goes beyond the scope of design and creation. Business considerations require wisdom, courage and persistence. As well as the humanistic feelings of people's livelihood, pragmatic spirit and action. "original design" and "China's' smart 'build" are integrated. It leads to the basic orientation of our planning "Paper Exhibition 路original Brand Series of Chinese Design". In recent years, the contents of Chinese economy and culture related to design, In particular, design consumption has undergone tremendous changes. Compared with the traditional online e-commerce platform in offline stores, it has provided designers, especially the younger generation, with opportunities and conditions, although it is also necessary to see the cultural environment. The market and the industrial system themselves have not yet developed to a satisfactory degree. We further developed the keywords in "designer brand", "brand with ecommerce platform", "high quality brand with propositions and achievements". The results can be said to be first or most prominent in the field of clothing and products. In this issue, first of all, we will make a dress section, combining with "real wear" and "pro-people nature", with these as the general starting point to choose and choose, with a bit of restraint. More emphasis is placed on presenting young brands. Thanks to the response of the brand teams, support and assistance for the Spring of 2015, we work with Chinese design and original brands.
【分類(lèi)號(hào)】：TS941.2
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本文編號(hào)：1580080