本文關(guān)鍵詞： 品牌 應(yīng)對(duì) 青春 文學(xué) 生產(chǎn) 影響　出處：《中國(guó)圖書(shū)評(píng)論》2013年01期 　論文類型：期刊論文

【摘要】：正作家出名后我們習(xí)慣稱呼他著名作家,但這種思維在今天過(guò)時(shí)了,我們要學(xué)會(huì)把他視為著名品牌。品牌的好處是可以自身增值,這是著名作家和品牌寫(xiě)手的最顯著區(qū)別。著名的青春文學(xué)作家們年收入過(guò)百萬(wàn),早已不是新聞。2011年度作家收入排行榜上,郭敬明繼續(xù)以收入超1700萬(wàn)元排在榜首,他的版稅收入只占1/3;另一位暢銷作家韓寒的
[Abstract]:When a writer became famous, we used to call him a famous writer, but this thinking is out of date today, and we have to learn to think of him as a famous brand. The advantage of a brand is that it can add value. This is the most significant difference between a famous writer and a brand writer. Famous youth writers earn more than $1 million a year and are no longer on the annual Newspapers list. Guo Jingming continues to top the list with an income of more than 17 million yuan. His royalties accounted for only a third; another best-selling writer, Han Han's
【作者單位】： 吉林財(cái)經(jīng)大學(xué)新聞與傳播學(xué)院;
【分類號(hào)】：I206.7
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本文編號(hào)：1517543