本文關(guān)鍵詞： 袁家村 民俗村 新興產(chǎn)業(yè) 旅游體驗 城市經(jīng)濟 十三朝古都 文化中心 經(jīng)濟文化發(fā)展 接觸點 九]U山 　出處：《現(xiàn)代裝飾(理論)》2016年01期 　論文類型：期刊論文

【摘要】：民俗村是城市經(jīng)濟、文化發(fā)展形成的一種新興產(chǎn)業(yè),越來越多的人希望通過民俗村旅游體驗農(nóng)村生活的淳樸,大大小小的民俗村建立,要區(qū)別這些景區(qū)就需要樹立品牌創(chuàng)建特色。袁家村作為關(guān)中民俗村的代表,本文通過分析袁家村的品牌構(gòu)建,以扭轉(zhuǎn)鄉(xiāng)村旅游無差別、無特色的格局,樹立民俗村的品牌意識,強化民俗的品牌形象,更好的保護(hù)、傳承、展現(xiàn)民族文化。
[Abstract]:Folklore villages are a new industry formed by the development of urban economy and culture. More and more people want to experience the simplicity of rural life through the tourism of folk villages and the establishment of folk villages large and small. In order to distinguish these scenic spots, we need to set up brand building characteristics. As the representative of Guanzhong Folk Custom Village, this paper analyzes the brand construction of Yuan Jia Village, in order to reverse the pattern of rural tourism without distinction and characteristics, and to establish the brand consciousness of Folk Custom Village. Strengthen the brand image of folklore, better protect, inherit and show national culture.
【作者單位】： 陜西科技大學(xué)設(shè)計與藝術(shù)學(xué)院;
【分類號】：F592.7;K892.4
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本文編號：1515249