本文關鍵詞： 打造 品牌 文化 推動 龜鱉 市場 消費　出處：《科學養(yǎng)魚》2013年04期 　論文類型：期刊論文

【摘要】：正我國是世界上最大的龜鱉養(yǎng)殖國和產品消費國,2012年我國龜鱉的產量和消費接近30萬噸,然而市場的大起大落仍影響著我國龜鱉產業(yè)的可持續(xù)良性發(fā)展,這里雖然與各階段國際國內的經濟大環(huán)境有關系,但品牌和文化建設的不足,也是影響我國龜鱉市場消費穩(wěn)定和發(fā)展的主要因素,所以,龜鱉產品想在國內外市場上參與競爭和形成穩(wěn)定發(fā)展的市場前景,須施行品牌戰(zhàn)略和文化宣傳,用品牌和文化引領龜鱉市場消費,從而推動我國龜鱉市場和產業(yè)的可持續(xù)良
[Abstract]:Now China is the world's largest Turtle farming country and product consumption country, in 2012 China's turtle production and consumption of nearly 300 thousand tons, but the market still change radically affect the sustainable healthy development of China's turtle industry, although here has a relationship with the various stages of the international and domestic economic environment, but the lack of brand and culture the construction of the main factors that also affect China's stability and development of the market consumption of turtle turtle products to participate in the competition so and the formation of the stable development of the market prospect in domestic and foreign markets, to carry out brand strategy and cultural propaganda, leading the consumer market with turtle brand and culture, so as to promote China's market and industry sustainable turtles good

【作者單位】： 浙江杭州龜鱉研究所;
【分類號】：F326.4
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本文編號：1500906