本文關鍵詞： 文化青島 網(wǎng)絡建設 品牌 建構　出處：《青年記者》2013年06期 　論文類型：期刊論文

【摘要】：正林恩·阿普認為,"品牌意識"主要指企業(yè)非常清楚地知道自身企業(yè)、產(chǎn)品、服務等的市場影響力及消費者的認知度、忠誠度和聯(lián)想度,并能夠采取適當?shù)膽?zhàn)略將品牌融入消費者和潛在消費者的生活過程。本文強調(diào)將"文化青島"作為品牌通過網(wǎng)絡來建設,并著力凸顯網(wǎng)絡本身的品牌特性。因而,本文涉及的"品牌"是廣義角度的品牌,不
[Abstract]:Zheng Lin App believes that "brand awareness" mainly refers to a firm that knows very well the market influence of its own business, its products, its services, and its consumers' recognition, loyalty, and association. And can take the appropriate strategy to integrate the brand into the consumer and potential consumer life process. This paper emphasizes "cultural Qingdao" as a brand through the network to build, and to highlight the network itself brand characteristics. The "brand" in this article is a brand in a broad sense, no
【作者單位】： 青島科技大學;
【基金】：青島市社會科學規(guī)劃項目“加強青島網(wǎng)絡文化建設的品牌意識”(編號:QDSKL110210)成果
【分類號】：F273.2
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本文編號：1498524