本文關鍵詞： 品牌設計 產(chǎn)品設計 傳播設計 環(huán)境設計 品牌總監(jiān)　出處：《裝飾》2017年09期 　論文類型：期刊論文

【摘要】：優(yōu)秀的設計是實施品牌戰(zhàn)略的強大引擎。如果缺少有力而卓越的設計能力,就不可能讓人們看到、感覺到、觸摸到、使用到、體驗到和享受到品牌的世界。本文把品牌設計分為產(chǎn)品設計、傳播設計、環(huán)境設計三大類別。在產(chǎn)品設計類別中,伴隨著眾多案例,汽車設計師奧山清行設計的洋馬拖拉機案例,向我們展示了他的作品如何為洋馬品牌賦予力量。在討論傳播設計時,介紹了東京奧運會標志、國際品牌的網(wǎng)站設計以及鱷魚品牌的網(wǎng)絡電影案例。對于品牌環(huán)境設計,考察了如梅賽德斯咖啡廳等品牌體驗空間的體驗商品和氛圍。最后,討論了日本四國毛巾工業(yè)協(xié)會的案例,佐藤可士和作為品牌總監(jiān)憑借戰(zhàn)略指導、領導才能和設計能力,在重組和重塑傳統(tǒng)產(chǎn)業(yè),使之成為一個具有創(chuàng)新性、全球化導向性品牌的品牌驅動型組織中,展示了他的多種才能。
[Abstract]:Good design is a powerful engine for the implementation of brand strategy. It is impossible to let people see, feel, touch and use if there is no strong and outstanding design ability. Experience and enjoy the brand of the world. This paper divides the brand design into three categories: product design, communication design, environmental design. In the product design category, accompanied by many cases. The case of Japanese Horse Tractor designed by car designer Ching Heng Okayama shows us how his work gives strength to the brand of Yangma. When discussing the communication design, it introduces the logo of the Tokyo Olympic Games. The website design of international brand and the online film case of crocodile brand. For the design of brand environment, the experience goods and atmosphere of brand experience space such as Mercedes Coffee Shop are investigated. Finally. This paper discusses the case of Japan's four countries towel Industry Association, Sato Kosher as a brand director with strategic guidance, leadership and design ability, in restructuring and reshaping the traditional industry, making it an innovative. In the brand-driven organization of the global-oriented brand, its many talents are displayed.
【作者單位】： 中國傳媒大學廣告學院;
【分類號】：TB472
【正文快照】： 品牌戰(zhàn)略的第一步,就是品牌的定位:自己是誰?為什么以及如何在考察品牌構筑和傳播品牌世界觀的案例時,優(yōu)秀的設計一定是不朝著既定的目標開展事業(yè)活動?在明確產(chǎn)品自身身份認同、價值觀和愿可或缺的。有關品牌的設計可分為產(chǎn)品設計、傳播設計、環(huán)境設計這三景之后,塑造品牌的航，

本文編號：1459359