CRM在華爾街英語績(jī)效管理中的應(yīng)用
發(fā)布時(shí)間：2018-12-09 20:23
【摘要】：目前培訓(xùn)業(yè)正處于高速發(fā)展時(shí)期，各類培訓(xùn)輔導(dǎo)機(jī)構(gòu)呈現(xiàn)出爆發(fā)性的增長(zhǎng)。但是隨著同行業(yè)競(jìng)爭(zhēng)的加劇，教育培訓(xùn)機(jī)構(gòu)只有符合個(gè)性化、靈活化的市場(chǎng)需求才能生存發(fā)展�？蛻絷P(guān)系管理（CRM）建立“以客戶為中心”的戰(zhàn)略思想和服務(wù)理念，建立客戶細(xì)分標(biāo)準(zhǔn)，有針對(duì)性的提供產(chǎn)品和服務(wù)，實(shí)施一對(duì)一的營(yíng)銷策略，符合了客戶對(duì)個(gè)性化、靈活化的要求�？蛻絷P(guān)系管理作為一種工具和營(yíng)銷方式被企業(yè)所采用，以加大企業(yè)的影響力和企業(yè)業(yè)績(jī)�？�(jī)效管理是企業(yè)走上正軌的核心動(dòng)力。社會(huì)的不斷進(jìn)步，培訓(xùn)市場(chǎng)的不斷成熟使得資源變得越來越有限。在這種情況下，績(jī)效管理作為一種優(yōu)化資源的方式越來越發(fā)揮其巨大的作用。那么，，CRM應(yīng)用于績(jī)效管理會(huì)使客戶資源的優(yōu)勢(shì)得以發(fā)揮。提高企業(yè)競(jìng)爭(zhēng)優(yōu)勢(shì)。 本文以華爾街英語為例，根據(jù)SWOT分析模型進(jìn)行企業(yè)的戰(zhàn)略分析。為了更大效能地發(fā)揮企業(yè)競(jìng)爭(zhēng)優(yōu)勢(shì)，抓住外部機(jī)會(huì)，說明了華爾街英語實(shí)施CRM的意義�？�(jī)效管理將企業(yè)的戰(zhàn)略層層分解到個(gè)人的績(jī)效指標(biāo)。本文以華爾街英語國(guó)貿(mào)中心為例，以各部門和職位來看,從財(cái)務(wù)角度、客戶角度、內(nèi)部運(yùn)營(yíng)角度、學(xué)習(xí)與發(fā)展角度,四個(gè)角度進(jìn)行具體分析，樹立起不同的績(jī)效管理指標(biāo)。闡述了各部門將CRM應(yīng)用于績(jī)效管理的情況。 通過分析得出，CRM應(yīng)用于華爾街英語績(jī)效管理幫助企業(yè)提高了績(jī)效管理水平，在競(jìng)爭(zhēng)中獲得競(jìng)爭(zhēng)優(yōu)勢(shì)、穩(wěn)固了行業(yè)地位。因此，CRM應(yīng)用于華爾街英語績(jī)效管理是非常必要的。希望為更多的企業(yè)提供借鑒。
[Abstract]:At present, the training industry is in a period of rapid development, various training and guidance institutions show explosive growth. However, with the aggravation of competition in the same industry, education and training institutions can survive and develop only with individualized and flexible market demand. Customer relationship Management (CRM) (CRM) establishes "customer-centered" strategic thinking and service concept, establishes customer segmentation standards, provides products and services pertinently, implements one-to-one marketing strategy, and conforms to customer personalization. The requirement of flexibility. As a tool and marketing method, customer relationship management (CRM) is adopted by enterprises to increase their influence and enterprise performance. Performance management is the core motive force for enterprises to get on track. With the development of society and the maturity of training market, resources become more and more limited. In this case, performance management as a way to optimize resources is playing a more and more important role. Then, the application of CRM in performance management will give full play to the advantage of customer resources. Improve the competitive advantage of enterprises. This article takes Wall Street English as an example, carries on the enterprise strategy analysis according to the SWOT analysis model. In order to give full play to the enterprise's competitive advantage and seize the external opportunity, this paper illustrates the significance of implementing CRM in Wall Street English. Performance management decomposes the enterprise's strategy layer by layer to the individual performance index. This paper takes Wall Street English International Trade Center as an example, from the perspective of finance, customer, internal operation, learning and development, to set up different performance management indicators. This paper expounds the application of CRM in performance management in various departments. Through the analysis, the application of CRM in Wall Street English performance management helps enterprises improve their performance management level, gain competitive advantage in the competition, and stabilize the position of the industry. Therefore, it is necessary to apply CRM to Wall Street English performance management. Hope for more enterprises to provide reference.
【學(xué)位授予單位】：首都經(jīng)濟(jì)貿(mào)易大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F274;H319.3
本文編號(hào)：2369977
[Abstract]:At present, the training industry is in a period of rapid development, various training and guidance institutions show explosive growth. However, with the aggravation of competition in the same industry, education and training institutions can survive and develop only with individualized and flexible market demand. Customer relationship Management (CRM) (CRM) establishes "customer-centered" strategic thinking and service concept, establishes customer segmentation standards, provides products and services pertinently, implements one-to-one marketing strategy, and conforms to customer personalization. The requirement of flexibility. As a tool and marketing method, customer relationship management (CRM) is adopted by enterprises to increase their influence and enterprise performance. Performance management is the core motive force for enterprises to get on track. With the development of society and the maturity of training market, resources become more and more limited. In this case, performance management as a way to optimize resources is playing a more and more important role. Then, the application of CRM in performance management will give full play to the advantage of customer resources. Improve the competitive advantage of enterprises. This article takes Wall Street English as an example, carries on the enterprise strategy analysis according to the SWOT analysis model. In order to give full play to the enterprise's competitive advantage and seize the external opportunity, this paper illustrates the significance of implementing CRM in Wall Street English. Performance management decomposes the enterprise's strategy layer by layer to the individual performance index. This paper takes Wall Street English International Trade Center as an example, from the perspective of finance, customer, internal operation, learning and development, to set up different performance management indicators. This paper expounds the application of CRM in performance management in various departments. Through the analysis, the application of CRM in Wall Street English performance management helps enterprises improve their performance management level, gain competitive advantage in the competition, and stabilize the position of the industry. Therefore, it is necessary to apply CRM to Wall Street English performance management. Hope for more enterprises to provide reference.
【學(xué)位授予單位】：首都經(jīng)濟(jì)貿(mào)易大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F274;H319.3
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