【摘要】：要貫徹"以客戶為中心"的理念,贏得客戶,就必然要建立客戶關(guān)系管理系統(tǒng)。那么,客戶關(guān)系管理最終要達到什么樣的終極目標呢?這個問題的研究具有很強的現(xiàn)實意義,因為一切客戶關(guān)系管理將以此為導向,它是決定企業(yè)生存與發(fā)展的關(guān)鍵。本文從定性和定量二個角度論證了客戶忠誠度是客戶關(guān)系管理的終極目標這一結(jié)論,并尋找提高客戶忠誠度的有效方法。
[Abstract]:To carry out the concept of "customer-centered" and win customers, it is necessary to establish customer relationship management system. So, what kind of ultimate goal should customer relationship management finally achieve? The study of this problem has a strong practical significance, because all customer relationship management will be guided by it, it is the key to the survival and development of enterprises. This paper demonstrates the conclusion that customer loyalty is the ultimate goal of customer relationship management from two aspects of qualitative and quantitative analysis, and looks for an effective method to improve customer loyalty.
【作者單位】： 廣東工貿(mào)職業(yè)技術(shù)學院;
【分類號】：F274

【二級參考文獻】

相關(guān)期刊論文 前1條

1 李顯君;客戶關(guān)系管理[J];企業(yè)管理;2001年03期

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本文編號：2146786