發(fā)布時(shí)間：2018-05-22 09:35

  本文選題：顧客服務(wù) + 顧客忠誠度��； 參考：《投資與營銷》2005年01期

【摘要】：正 大多數(shù)不滿意的顧客會(huì)無言地離去,而根本不給你機(jī)會(huì)留住他們的忠誠。據(jù)美國技術(shù)協(xié)助研究項(xiàng)目的結(jié)果顯示,高品質(zhì)產(chǎn)品或服務(wù)對(duì)于顧客忠誠度非常關(guān)鍵。然而,通過良好的顧客服務(wù)解決問題同樣重要。在某些行業(yè),那些問題解決了的顧客要比從未碰到過問題的顧客更忠誠。低劣的顧客服務(wù)有損利潤在高科技領(lǐng)域,那些設(shè)備出現(xiàn)過問題但又得到滿意解決的顧客中會(huì)有
[Abstract]:Most dissatisfied customers leave without a word and don't give you a chance to keep their loyalty. High-quality products or services are critical to customer loyalty, according to the U.S. Technical Assistance Program. However, it is equally important to solve problems through good customer service. In some industries, those problem-solving customers are more loyal than those who have never had a problem. Poor customer service is bad for profits in high technology, and those who have had problems with their equipment but are satisfied with it will have
【分類號(hào)】：F713.5

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