本文選題：LED照明燈具 + 比亞迪公司　； 參考：《云南大學(xué)》2013年碩士論文

【摘要】：燈是人類征服黑夜的一大發(fā)明。繼傳統(tǒng)照明之后,LED照明燈具因?yàn)槠浒l(fā)光效率高、耗電量少、環(huán)保效果較好、相對較低的鋪裝費(fèi)用及維護(hù)成本以及不含射線、無噪音、抗震性能好、無頻閃、色彩豐富等一系列用于工作生活方面的優(yōu)點(diǎn),而在亮化工程輔助等公共場合,逐漸替代一些傳統(tǒng)光源產(chǎn)品,2009年,LED照明開始在發(fā)達(dá)國家進(jìn)入主照明普及。我國也將在2016年,徹底淘汰使用普通照明用白熾燈。在國家大力倡導(dǎo)節(jié)能減排和低碳經(jīng)濟(jì)的背景下,LED照明產(chǎn)業(yè)發(fā)展勢頭迅猛。 2003年比亞迪公司開始投產(chǎn)LED照明行業(yè)。在內(nèi)部產(chǎn)業(yè)整合能力的作用下,已經(jīng)形成高效的生產(chǎn)模式,不僅能為客戶提供高性價(jià)比的產(chǎn)品,還能為客戶提供最快捷、最周全的服務(wù)。 文章通過對云南比亞迪公司和地區(qū)的調(diào)研,掌握比亞迪和競爭對手的相關(guān)情況之后,借助服務(wù)營銷7P理論、客戶關(guān)系管理、客戶拓展、消費(fèi)者行為理論,分析了LED照明燈具的發(fā)展和比亞迪公司LED照明產(chǎn)業(yè)在云南市場的現(xiàn)狀后,對其在這塊市場上的營銷優(yōu)化進(jìn)行具體闡述。一方面以7P理論制定出符合云南比亞迪LED照明的相對細(xì)致的營銷策略；另一方面,給出這些策略實(shí)施、落地的保障條件,包括政府政策的支持、公司與經(jīng)銷商之間的合作、公司內(nèi)部管理等。 通過研究比亞迪LED燈具在云南省范圍內(nèi)的營銷優(yōu)化策略,希望能夠?qū)π滦凸?jié)能LED照明產(chǎn)品的市場推廣有一定的借鑒意義。
[Abstract]:The lamp is a great invention of man to conquer the night. After the traditional lighting, LED lighting lamps have high luminous efficiency, low power consumption, good environmental protection effect, relatively low cost of paving and maintenance, no noise, no noise, good seismic performance, and no stroboscopic. Color rich and a series of advantages used in work and life, and in public places such as lighting engineering assistance, gradually replacing some traditional light products, in 2009, LED lighting began to become popular in developed countries. China will also phase out incandescent lamps for general lighting in 2016. Led lighting industry is developing rapidly under the background of energy saving and low carbon economy. In 2003, BYD began production of LED lighting industry. Under the action of the internal industry integration ability, has formed the efficient production pattern, not only can provide the high performance price ratio product for the customer, but also can provide the fastest, the most comprehensive service for the customer. Based on the investigation of Yunnan BYD Company and the region, after mastering the relevant situation of BYD and its competitors, the article makes use of the 7P theory of service marketing, customer relationship management, customer development, consumer behavior theory, After analyzing the development of LED lighting and the current situation of BYD's LED lighting industry in Yunnan market, the marketing optimization of BYD lighting industry in this market is expounded in detail. On the one hand, based on the 7P theory, the author formulates a relatively detailed marketing strategy in line with Yunnan BYD LED Lighting; on the other hand, it gives the conditions for the implementation and landing of these strategies, including the support of government policies, the cooperation between the company and the dealers, Internal management, etc. By studying the marketing optimization strategy of BYD LED lamps in Yunnan province, it is hoped that it can be used for reference in the market promotion of new energy-saving LED lighting products.
【學(xué)位授予單位】：云南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F274;F426.6

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本文編號(hào)：1869100