本文選題：客戶服務(wù)　切入點：信息技術(shù)　出處：《現(xiàn)代管理科學(xué)》2017年01期 　論文類型：期刊論文

【摘要】：隨著時代的不斷進(jìn)步,互聯(lián)網(wǎng)金融、大數(shù)據(jù)、區(qū)塊鏈等新興金融業(yè)態(tài)和信息技術(shù)不斷涌現(xiàn),傳統(tǒng)商業(yè)銀行的經(jīng)營模式不斷受到?jīng)_擊。傳統(tǒng)商業(yè)銀行要想在金融自由化和信息化的浪潮中不被淘汰,必須加強(qiáng)對信息技術(shù)的支持力度,以更好的提升對客戶的服務(wù)水平。在新的時期,客戶面對的金融產(chǎn)品層出不窮,各種金融機(jī)構(gòu)都在不斷地提升自身的服務(wù)水平以增加客戶的滿意度,維系客戶關(guān)系。在這種背景下,商業(yè)銀行必須將信息管理與客戶服務(wù)有機(jī)結(jié)合起來,才能不斷提升自身的經(jīng)營水平與管理能力,在激烈的金融競爭中處于不敗的地位。
[Abstract]:With the continuous progress of the times, Internet finance, big data, block chain and other emerging financial formats and information technology continue to emerge. The business model of traditional commercial banks is constantly under attack. If the traditional commercial banks want to be not eliminated in the wave of financial liberalization and information technology, they must strengthen their support for information technology. In the new era, the financial products faced by customers are emerging in endlessly. All kinds of financial institutions are constantly improving their service level in order to increase customer satisfaction. In this context, commercial banks must combine information management with customer service in order to continuously improve their management level and management ability, and be in an undefeated position in the fierce financial competition.
【作者單位】： 中國人民大學(xué)財政金融學(xué)院;國際貨幣研究所;中央財經(jīng)大學(xué)財政稅務(wù)學(xué)院;
【基金】：國家開發(fā)銀行課題“客戶服務(wù)與管理創(chuàng)新的I T支持體系研究”(項目號:15DJA045)
【分類號】：F832.33;F832.2

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