本文選題：政務(wù)微博　切入點(diǎn)：電子政務(wù)　出處：《華中師范大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著網(wǎng)絡(luò)的發(fā)展普及,互聯(lián)網(wǎng)在普通公眾的政治、經(jīng)濟(jì)和社會(huì)生活中扮演著日益重要的角色。在眾多的傳播媒介中,微博以其簡(jiǎn)單易用,方便快捷的使用特點(diǎn)而受到普通公眾的廣泛應(yīng)用。政務(wù)微博以其互動(dòng)性、即時(shí)性、便捷性、低門檻等優(yōu)勢(shì)得以迅速發(fā)展,政務(wù)信息發(fā)布與獲取的便捷性與廣泛性,以及“一對(duì)多”、“多對(duì)多”的信息互動(dòng)方式充分調(diào)動(dòng)了公眾的參與性。如何關(guān)注公眾需求,使得政務(wù)微博能更好地提供服務(wù)是本文研究的主題。本研究包括了六個(gè)部分。第一部分介紹了論文的研究背景和意義,對(duì)國(guó)內(nèi)外相關(guān)研究現(xiàn)狀進(jìn)行綜述,提出了研究的思路與方法,概述了研究的主要內(nèi)容和可能的創(chuàng)新點(diǎn)。第二部分闡述電子政務(wù)相關(guān)概念內(nèi)涵,進(jìn)而提出政務(wù)微博的概念及其服務(wù)功能。介紹客戶關(guān)系管理理論,分析該理論在相關(guān)研究中的應(yīng)用,說(shuō)明公眾需求導(dǎo)向是研究政務(wù)微博服務(wù)的必然趨勢(shì)。第三部分對(duì)新浪微博平臺(tái)上的政務(wù)微博現(xiàn)狀進(jìn)行總結(jié),通過(guò)調(diào)查,提出政務(wù)微博服務(wù)存在的問(wèn)題。第四部分首先介紹內(nèi)容分析法的概念和一般研究過(guò)程,然后采用內(nèi)容分析法分析政務(wù)微博服務(wù)的特征及公眾需求傾向。選取新浪微博平臺(tái)上地方政府政務(wù)微博作為本文的研究對(duì)象,抽取在某段時(shí)間內(nèi)地方政府機(jī)構(gòu)發(fā)布的內(nèi)容作為研究樣本,通過(guò)內(nèi)容分析法,對(duì)樣本進(jìn)行分析,統(tǒng)計(jì)公眾對(duì)微博內(nèi)容的轉(zhuǎn)發(fā)及評(píng)論,得到公眾對(duì)政務(wù)微博的需求傾向。對(duì)新浪微博上抽取的政務(wù)微博運(yùn)營(yíng)模式進(jìn)行解析,從微觀層面,探討了公眾需求導(dǎo)向下的政務(wù)微博服務(wù)方式。第五部分對(duì)前兩部分的分析結(jié)論進(jìn)行整理歸納,針對(duì)政務(wù)微博服務(wù)存在的問(wèn)題提出如下對(duì)策和建議：以公眾需求為出發(fā)點(diǎn),以為民服務(wù)為目的,轉(zhuǎn)變政務(wù)微博管理理念,制定政務(wù)微博規(guī)范制度,保持與民互動(dòng)的活力,提高政務(wù)微博操作能力,通過(guò)建立聯(lián)動(dòng)機(jī)制,形成公共服務(wù)新平臺(tái)。第六部分對(duì)本文研究結(jié)論進(jìn)行歸納總結(jié)。政務(wù)微博是一種新型的網(wǎng)絡(luò)載體,能最大限度確�！俺翛](méi)的聲音”被聽(tīng)見(jiàn),促進(jìn)利益訴求的解決,釋放焦慮而不是擴(kuò)大焦慮,促進(jìn)對(duì)話而不是對(duì)抗。這也是政務(wù)微博服務(wù)的最大前提。如何加強(qiáng)有效的官民互動(dòng),提高基層政府政務(wù)微博服務(wù)水平將是進(jìn)一步研究的方向。本文可能的創(chuàng)新點(diǎn)在于：①研究視角：以公眾需求為出發(fā)點(diǎn),分析政務(wù)微博服務(wù)方式及問(wèn)題。②研究方法：采取了內(nèi)容分析法,針對(duì)特定政務(wù)微博進(jìn)行特征分析,定量和定性研究方法相結(jié)合,以提出適用性建議。③研究?jī)?nèi)容：以具體案例分析了政務(wù)微博服務(wù)的方式,并將公眾對(duì)微博的評(píng)論及轉(zhuǎn)發(fā)進(jìn)行了統(tǒng)計(jì),以分析公眾的需求傾向,再結(jié)合了政務(wù)微博出現(xiàn)的問(wèn)題,為政務(wù)微博更好運(yùn)營(yíng)提供了更有針對(duì)性和操作性的對(duì)策及建議。
[Abstract]:With the development and popularization of the Internet, the Internet is playing an increasingly important role in the political, economic and social life of the general public. Among the numerous media, Weibo is easy to use. The characteristics of convenient and quick use are widely used by the general public. With its advantages of interaction, immediacy, convenience, low threshold and so on, the government affairs Weibo develops rapidly, and the release and acquisition of government information is convenient and extensive. And the "one-to-many" and "many-to-many" information interactions that fully mobilize public participation. How to focus on public needs, This research includes six parts. The first part introduces the research background and significance of the thesis, and summarizes the current situation of relevant research at home and abroad. This paper puts forward the thought and method of the research, summarizes the main contents and the possible innovation points of the research. The second part expounds the connotation of the related concepts of e-government, and then puts forward the concept and service function of the government affairs Weibo, and introduces the theory of customer relationship management. By analyzing the application of this theory in relevant research, it is shown that public demand orientation is the inevitable trend of studying the service of government affairs Weibo. The third part summarizes the current situation of the government affairs Weibo on the platform of Sina Weibo, and through the investigation, Part 4th introduces the concept and general research process of content analysis. Then the content analysis method is used to analyze the characteristics of Weibo's service and the tendency of public demand. Then the local government on the platform of Weibo is chosen as the research object of this paper. Take the content released by local government agencies in a certain period of time as a research sample, analyze the samples through content analysis, and count the public's retweets and comments on Weibo's content. To get the demand tendency of the public to the government affairs Weibo. To analyze the business model of the government administration Weibo extracted from the Sina Weibo, from the micro level, This paper probes into the service mode of Weibo under the guidance of public demand. Part 5th summarizes the conclusions of the first two parts, and puts forward the following countermeasures and suggestions in view of the problems existing in the service: take the public demand as the starting point, In order to serve the people, we should change the management concept of government affairs Weibo, formulate the normative system of government affairs Weibo, maintain the vitality of interaction with the people, improve the operational ability of the government affairs Weibo, and establish a linkage mechanism. Forming a new platform for public service. Part 6th summarizes the conclusions of this paper. Government affairs Weibo is a new type of network carrier, which can ensure that the "sunk voice" is heard to the maximum extent, and promote the solution of interest demands. To release anxiety rather than to expand it, to promote dialogue rather than confrontation. This is also the biggest prerequisite for political affairs Weibo to serve. How to strengthen effective interaction between the officials and the people? It will be the direction of further research to improve the service level of grass-roots government affairs Weibo. The possible innovation of this paper lies in the perspective of the study of "1: 1": taking the public demand as the starting point, This paper analyzes the service mode of government affairs Weibo and the research method of question .2: the content analysis method is adopted, and the characteristic analysis is carried out according to the specific government affairs Weibo, and the quantitative and qualitative research methods are combined. To put forward applicability suggestion .3 Research content: this paper analyzes the service mode of political affairs Weibo with specific cases, and makes statistics of public comments and retweets on Weibo, in order to analyze the tendency of public demand, and then combines the problems that appear in the government affairs Weibo. For the government Weibo better operation to provide more targeted and operational countermeasures and suggestions.
【學(xué)位授予單位】：華中師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：D63

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