本文關(guān)鍵詞： X銀行濟(jì)南分行 公司客戶經(jīng)理 薪酬激勵(lì)體系　出處：《山東大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：薪酬激勵(lì)是激勵(lì)體系的重要組成部分之一,也是商業(yè)銀行治理結(jié)構(gòu)的重要環(huán)節(jié)。在以銀行業(yè)為代表的金融業(yè)快速發(fā)展的今天,國(guó)內(nèi)商業(yè)銀行中普遍采用客戶經(jīng)理制度開展?fàn)I銷服務(wù)工作,客戶經(jīng)理也成為商業(yè)銀行維護(hù)客戶關(guān)系、進(jìn)行業(yè)務(wù)拓展的中堅(jiān)力量。怎樣才能管理好這支隊(duì)伍,采取怎樣的薪酬激勵(lì)體系來(lái)激勵(lì)客戶經(jīng)理更好的為商業(yè)銀行工作,這種激勵(lì)體系是否有效,是否能夠?qū)⒖蛻艚?jīng)理的切身利益與銀行的整體利益相統(tǒng)一,如何降低客戶經(jīng)理給商業(yè)銀行運(yùn)營(yíng)帶來(lái)風(fēng)險(xiǎn),成為一個(gè)需要認(rèn)真討論和研究的重要課題。 本文以公司客戶經(jīng)理薪酬激勵(lì)體系為題,對(duì)X銀行濟(jì)南分行公司客戶經(jīng)理薪酬激勵(lì)體系進(jìn)行研究,通過(guò)將X銀行濟(jì)南分行公司客戶經(jīng)理薪酬激勵(lì)體系與國(guó)內(nèi)外商業(yè)銀行薪酬激勵(lì)體系進(jìn)行比較分析,并且對(duì)X銀行濟(jì)南分行261名公司客戶經(jīng)理的問(wèn)卷調(diào)查而得到該銀行公司客戶經(jīng)理薪酬滿意度情況,分析出該行公司客戶經(jīng)理現(xiàn)行的薪酬激勵(lì)體系存在的問(wèn)題,找到X銀行濟(jì)南分行公司客戶經(jīng)理薪酬激勵(lì)體系優(yōu)化的方法,設(shè)計(jì)出適合該銀行發(fā)展要求的為更為有效的公司薪酬激勵(lì)體系。 本文首先闡述了包括薪酬理論、激勵(lì)理論等在內(nèi)的薪酬激勵(lì)方面的一些主流理論,其次,對(duì)國(guó)內(nèi)外商業(yè)銀行公司客戶經(jīng)理薪酬激勵(lì)的體系作歸納總結(jié)歸納和比較分析,并從中得出對(duì)國(guó)內(nèi)商業(yè)銀行公司客戶經(jīng)理薪酬激勵(lì)體系的啟示：基于以上論證,本文針對(duì)分析的主題——X銀行濟(jì)南分行——做詳細(xì)的案例解析,分析出X銀行濟(jì)南分行客戶經(jīng)理薪酬激勵(lì)方而存在的不足之處,主要包括：薪酬水平缺乏競(jìng)爭(zhēng)力、福利制度缺乏彈性等；最后,根據(jù)分析得出的問(wèn)題,本文提出相應(yīng)的改進(jìn)對(duì)策。 本文形成的有關(guān)的研究成果不僅對(duì)X銀行濟(jì)南分行及系統(tǒng)內(nèi)各分行具有較大借鑒價(jià)值,同時(shí)對(duì)其他股份制商業(yè)銀行提升公司客戶經(jīng)理的管理水平都具有較強(qiáng)的理論指導(dǎo)和實(shí)踐參考意義。
[Abstract]:Compensation incentive is an important part of the incentive system, but also an important part of the governance structure of commercial banks. With the rapid development of banking financial industry today, the customer manager system to carry out the marketing service work is widely used in the domestic commercial banks, has become a commercial bank account manager to maintain customer relationship and backbone business development how can I manage the team, take what kind of salary incentive system to encourage better customer manager for the commercial bank, this incentive system is effective, whether can the whole interests of customer manager and Bank of unity, how to reduce the risks to the customer manager in commercial banking operation, has become a serious discussion and study important issue.
In this paper, the company customer manager compensation incentive system ", the research on X bank Ji'nan branch account manager salary incentive system, through the comparison analysis of the incentive system of Ji'nan branch of X bank's customer manager compensation incentive system and the domestic and foreign commercial banks compensation, and questionnaire survey to the Ji'nan branch of X Bank 261 company customer manager and get customer manager salary satisfaction of the bank company, analyzed the problems of the customer manager of the company salary incentive system for the existing problems, find ways to X bank Ji'nan branch customer manager compensation incentive system optimization, design suitable for the requirements of the development of the bank for more effective compensation incentive system.
In this paper, including compensation theory, some mainstream theory, incentive theory, salary incentive management secondly, for domestic and foreign commercial banks customer manager incentive system summarizes the induction and comparative analysis, and draw on the domestic commercial bank's customer manager salary incentive system from the Enlightenment: Based on the above discussion, according to the analysis of the theme of Ji'nan branch of X bank, do detailed case analysis, analysis of X bank Ji'nan branch account manager salary incentive deficiencies exist, including: salary welfare system, lack of competitiveness, lack of flexibility; finally, according to the analysis of the problems, this paper puts forward the corresponding countermeasures.
The related research results not only have great reference value to X bank Ji'nan branch and its branches, but also have strong theoretical guidance and practical reference significance for other joint-stock commercial banks to enhance the management level of company customer managers.

【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F272.92;F832.33

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