發(fā)布時(shí)間：2018-01-12 08:02

  本文關(guān)鍵詞：面向中小型企業(yè)的客戶關(guān)系管理系統(tǒng)的設(shè)計(jì)與實(shí)現(xiàn)　出處：《電子科技大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 中小型企業(yè) 客戶關(guān)系管理系統(tǒng) 響應(yīng)式設(shè)計(jì) LAMP

【摘要】：中國(guó)的中小型企業(yè)占了企業(yè)總量的90%以上。隨著經(jīng)濟(jì)的快速發(fā)展和信息技術(shù)水平的迅猛提高,企業(yè)之間的競(jìng)爭(zhēng)在新經(jīng)濟(jì)時(shí)代發(fā)生了重大改變。充分挖掘客戶資源,加強(qiáng)和客戶之間的聯(lián)系溝通,了解客戶的需求可以讓企業(yè)獲得極大的市場(chǎng)競(jìng)爭(zhēng)優(yōu)勢(shì)。因此以客戶為基礎(chǔ)的客戶關(guān)系管理理念逐步成為企業(yè)戰(zhàn)略實(shí)施的指導(dǎo)思想之一。中國(guó)中小型企業(yè)在運(yùn)營(yíng)過程中有區(qū)別于大型企業(yè)的特點(diǎn),企業(yè)數(shù)量多、比重大,規(guī)模小機(jī)動(dòng)靈活,大部分采用扁平化管理模式。本文從中小型企業(yè)在客戶管理中的實(shí)際需求出發(fā),系統(tǒng)的闡述了構(gòu)建面向中小型企業(yè)的客戶關(guān)系管理系統(tǒng)的設(shè)計(jì)與開發(fā)流程。本文分析了客戶關(guān)系管理系統(tǒng)在國(guó)內(nèi)外的研究狀況,國(guó)外的客戶關(guān)系管理系統(tǒng)不符合中國(guó)中小型企業(yè)的國(guó)情,而不少國(guó)內(nèi)的客戶關(guān)系管理系統(tǒng)大而全,涵蓋了企業(yè)的各個(gè)部門,造成學(xué)習(xí)成本高和客戶關(guān)系管理功能弱化等問題。因此開發(fā)一套適合中國(guó)中小型企業(yè)使用的客戶關(guān)系管理系統(tǒng)具有很大的實(shí)際意義與價(jià)值。本文首先對(duì)中小型企業(yè)的特點(diǎn)和運(yùn)作流程進(jìn)行了分析,然后結(jié)合中小型企業(yè)在發(fā)展中的具體需求詳細(xì)描述了客戶關(guān)系管理系統(tǒng)的需求。根據(jù)需求分析的結(jié)果,依照系統(tǒng)可擴(kuò)展、可維護(hù)、可操作和安全性的設(shè)計(jì)原則,劃分出系統(tǒng)的功能模塊,對(duì)每一個(gè)模塊進(jìn)行了詳細(xì)分析。系統(tǒng)開發(fā)基于Linux+Apache+Mysql+PHP平臺(tái),采用B/S架構(gòu)和MVC設(shè)計(jì)模式,使用了國(guó)內(nèi)流行的ThinkPHP框架和最新的HTML5技術(shù)。另外系統(tǒng)采用AJAX和緩存提高響應(yīng)速度,節(jié)約服務(wù)器帶寬。本文設(shè)計(jì)開發(fā)的面向中小型企業(yè)的客戶關(guān)系管理系統(tǒng)采用“以客戶為中心”的設(shè)計(jì)理念,包括客戶管理模塊、銷售管理模塊、員工工作臺(tái)、自定義配置以及權(quán)限配置。系統(tǒng)的基礎(chǔ)和核心模塊是客戶管理模塊,其他模塊都是圍繞客戶管理模塊展開。系統(tǒng)具有很強(qiáng)的靈活配置能力,能夠根據(jù)企業(yè)的需要對(duì)系統(tǒng)權(quán)限、業(yè)務(wù)數(shù)據(jù)進(jìn)行實(shí)時(shí)的靈活配置,利用最新的HTML5技術(shù)和網(wǎng)頁響應(yīng)式設(shè)計(jì)技術(shù),提供多終端登錄系統(tǒng)功能,為經(jīng)常外出辦公的公司管理人員提供及時(shí)響應(yīng)和回饋。系統(tǒng)可以充分滿足大部分中小型企業(yè)對(duì)于客戶關(guān)系管理的需要。
[Abstract]:Chinese small and medium enterprises accounted for more than 90% of the total enterprises. With the rapid increase of the rapid economic development and the level of information technology, the competition between enterprises has undergone major changes in the new economic era. To fully tap the customer resources, and strengthen the communication between the customer, understand the customer's needs can let the enterprise obtain the great market competition advantage. So the concept of customer relationship management based on customers has become a guiding ideology of enterprise strategy implementation of small and medium enterprises gradually. China differs from the large enterprises in the process of operation, the number of enterprises, more than major, small scale flexible, most of the flat management mode. This paper from the actual demand of small and medium enterprises in customer management system of the construction of customer relationship management system for small and medium enterprises in the design and development process are analyzed in this paper. The research status at home and abroad customer relationship management system, customer relationship management system of foreign small and medium enterprises Chinese does not meet the conditions, and a lot of customer relationship management system of domestic large, covering the various departments and enterprises, problems caused by the high cost of learning and customer relationship management function weaken. Therefore the development of a suitable China in small and medium enterprises to use the customer relationship management system has practical significance and great value. This paper first analyzes the characteristics and operation process of small and medium enterprises, and then a detailed description of the customer relationship management system requirements according to specific requirements in the development of small and medium enterprises. According to the results of the analysis, in accordance with the system can be expanded maintenance, design principle, operation and safety of the division of the function module of the system, for each module are analyzed in detail. The system development based on Lin Ux+Apache+Mysql+PHP platform, using B/S architecture and MVC design pattern, ThinkPHP framework uses the popular and the HTML5 technology. In addition, the system uses AJAX and caching to improve response speed, save the bandwidth of the server. The design and development for small and medium sized enterprise customer relationship management system adopts the design idea of "customer centered". Including customer management module, sales management module, employee table, custom configuration and system privilege configuration. The foundation and the core modules are customer management module, other modules are all around the customer management module. The system has flexible configuration capability is very strong, can according to the needs of enterprises of the system permissions for flexible configuration of real-time business the data, HTML5 technology and web responsive design using the latest technology, providing multi terminal login system, as the company often go out of office Managers provide timely response and feedback. The system can fully meet the needs of most small and medium enterprises for customer relationship management.

【學(xué)位授予單位】：電子科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：TP311.52

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本文編號(hào)：1413361