發(fā)布時間：2021-12-22 03:16

　　中小企業(yè)在形成穩(wěn)定的市場結構和發(fā)展經(jīng)濟部門的過程中發(fā)揮著重要的作用。目前,俄羅斯經(jīng)濟正在經(jīng)歷一系列世界政治和經(jīng)濟事件所產(chǎn)生的一系列問題。在當前俄羅斯經(jīng)濟形勢下,我國十分重視中小企業(yè)的發(fā)展。然而,持續(xù)的變化為企業(yè)的成功開辟了新的機會。企業(yè)需要根據(jù)新的經(jīng)濟形勢調整經(jīng)營策略。為此,有必要確定最有希望的領域。因此,在先動型市場戰(zhàn)略的背景下,我們考慮企業(yè)能力如何調節(jié)戰(zhàn)略對俄羅斯中小企業(yè)績效的影響;這已成為本研究的一項重要課題。本研究采用俄羅斯140家中小企業(yè)的數(shù)據(jù),通過問卷調查工具收集管理者的數(shù)據(jù)作為目標調查對象,對問卷工具進行了初步的預測試,具有一致性。本文在分析的基礎上,提出了10個研究假設。采用百分率和頻率統(tǒng)計方法對研究進行了描述,并對研究特點進行了分析。通過探索性因子分析、驗證性因子分析以及相關分析和回歸分析,實現(xiàn)了構建一致性工具的細化和因子驗證。驗證了本文的假設。通過相關分析和回歸分析,驗證了先動型市場戰(zhàn)略對中小企業(yè)績效的直接影響、技術能力、營銷能力、人力資源管理能力和網(wǎng)絡能力對企業(yè)績效的中介作用。9個假設被證實和接受,其中一個被否定和拒絕。本研究采取先動型市場戰(zhàn)略取向為研究出發(fā)點,深... 

【文章來源】：哈爾濱工業(yè)大學黑龍江省 211工程院校 985工程院校

【文章頁數(shù)】：82 頁

【學位級別】：碩士

【文章目錄】：
摘要
Abstract
Chapter 1 Introduction
    1.1 Research Background
        1.1.1 Proactive Market Strategy Link to Performance
        1.1.2 Interaction Perspective of Proactive Market Orientation
    1.2 Research Purpose and Significance
        1.2.1 Research Purpose
        1.2.2 Research Significance
    1.3 Literature Review
        1.3.1 Market Orientation and Firm Performance
        1.3.2 Proactive Market Strategy and Firm Performance
        1.3.3 Firm Capabilities and Firm Performance
        1.3.4 Comments on the Literature
    1.4 Main Contents of Research and Methodology
        1.4.1 Main Contents
        1.4.2 Methodology
Chapter 2 Theory and Hypotheses
    2.1 Theoretical Basis
        2.1.1 Resource-Based Theory
        2.1.2 Strategic Fit Theory
    2.2 Hypotheses Development
        2.2.1 The Impact of Proactive Market Strategy on Firm Performance
        2.2.2 The Impact of Capabilities on Firm Performance
        2.2.3 The Impact of Proactive Market Strategy on Capabilities
        2.2.4 The Mediating Effect of Capabilities
    2.3 Research Model
    2.4 Chapter Summary
Chapter 3 Research Design
    3.1 Measurement of Variables
        3.1.1 Independent Variables
        3.1.2 Dependent Variables
        3.1.3 Control Variables
        3.1.4 Questionnaire Design
    3.2 Distribution of the Questionnaire
        3.2.1 Questionnaire Pre-test
        3.2.2 Collecting Questionnaires
    3.3 Data Collection and Sample
        3.3.1 Data Collection
        3.3.2 Research Sample
        3.3.3 Statistical Analysis Methods
    3.4 Descriptive Statistical Analysis
        3.4.1 Basic Characteristics of the Sample
        3.4.2 Descriptive Statistical Analysis of each Variable
        3.4.3 Proactive Orientation
    3.5 Reliability and Validity
        3.5.1 Convergent Validity
        3.5.2 Relevance Analysis between the Variables
    3.6 Chapter Summary
Chapter 4 Hypothesis Testing and Discussion of Results
    4.1 Correlation Analysis
    4.2 Regression Analysis Results
        4.2.1 The Direct Effect of PMS on Firm Capabilities
        4.2.2 The Direct Effect of PMS,Firm Capabilities on Firm Performance
    4.3 Discussion
        4.3.1 Summary of Research Results
        4.3.2 The Direct Impact of Proactive Market Strategy on Capabilities and Firm Performance
        4.3.3 Firm Capabilities and Firm Performance
        4.3.4 Mediating Role of Firm Capabilities in the Proactive Market Strategy–Performance Relationship
    4.4 Recommendation
    4.5 Chapter Summary
Conclusion
結論
References
Appendix
List of Abbreviations and Acronyms
Acknowledgement
Resume



本文編號：3545655