【摘要】：受2008年金融危機影響,近年來,傳統(tǒng)外貿(mào)增長持續(xù)下滑。與此同時,跨境電子商務(wù)異軍突起,成為推動傳統(tǒng)外貿(mào)發(fā)展的新引擎。企業(yè)利用跨境電子商務(wù)這種新興的貿(mào)易模式進入國際市場,可以突破地理范圍的限制,拓寬營銷網(wǎng)絡(luò),提高國際競爭力,獲取更廣闊的發(fā)展空間。政府亦發(fā)布了各項措施以促進跨境電商有序發(fā)展,推動中國對外貿(mào)易和產(chǎn)業(yè)結(jié)構(gòu)的調(diào)整升級。然而,由于環(huán)境、制度和技術(shù)等各種因素的約束,例如退稅和結(jié)匯難、跨境電子商務(wù)信用和爭端處理機制亟待完善、通關(guān)程序復(fù)雜瑣碎、配套物流發(fā)展滯后、知識產(chǎn)權(quán)侵權(quán)糾紛時有發(fā)生和跨境支付安全問題凸顯等,導(dǎo)致傳統(tǒng)企業(yè)轉(zhuǎn)型至跨境電商時應(yīng)用水平參差不齊,競爭力提升不足,難以達到預(yù)期效果。因而,探究跨境電子商務(wù)企業(yè)績效的影響因素具有鮮明的時代特征和深遠的現(xiàn)實意義。首先,本文界定何為跨境電子商務(wù),確立了研究對象�？缇畴娮由虅�(wù)是指不同國家或地區(qū)的交易主體,通過互聯(lián)網(wǎng)或者網(wǎng)上交易平臺完成付款,金額小、次數(shù)多、速度快的新型國際貿(mào)易模式。由于B2B模式在目前乃至未來仍將是我國出口跨境電商的主流模式,因此本文選取從事出口跨境B2B交易的企業(yè)為研究對象。其次,基于國內(nèi)外文獻綜述以及中國跨境電商企業(yè)的實際發(fā)展情況,本文在以往的TOE框架中新增組織間因素,構(gòu)造了跨境電子商務(wù)企業(yè)績效影響因素的概念模型,包括技術(shù)、組織內(nèi)、組織間和環(huán)境4個層面共12個因素,并提出12個研究假設(shè)。然后通過問卷調(diào)查收集樣本數(shù)據(jù),分兩個步驟分析數(shù)據(jù)。第一步,運用SPSS22.0對樣本數(shù)據(jù)進行描述性統(tǒng)計分析、信度與效度分析,以檢驗數(shù)據(jù)的可信程度,分析收集的數(shù)據(jù)與所要研究的問題和結(jié)論的匹配程度;第二步,運用SPSS 22.0進行逐步回歸分析,其目的是探究顯著影響跨境電子商務(wù)企業(yè)績效的各個因素,并比較其作用強度。最后,結(jié)合實證結(jié)果,從政府、行業(yè)和企業(yè)三個方面提出了相關(guān)建議。本文的研究發(fā)現(xiàn)包括:(1)研究跨境電子商務(wù)企業(yè)績效的影響因素。在技術(shù)層面上,第三方平臺的性能和內(nèi)部信息化基礎(chǔ)對跨境電子商務(wù)企業(yè)的績效影響顯著;在組織內(nèi)層面上,領(lǐng)導(dǎo)層支持和差異化戰(zhàn)略正向影響了跨境電子商務(wù)企業(yè)的績效;在組織間層面上,行業(yè)協(xié)同度和行業(yè)競爭度都顯著地正向影響了跨境電子商務(wù)企業(yè)的績效;在環(huán)境層面上,政策支持正向影響了跨境電子商務(wù)企業(yè)的績效。(2)比較影響跨境電子商務(wù)績效的各個因素的重要性,判定對跨境電子商務(wù)績效影響最大的變量依次為平臺性能、領(lǐng)導(dǎo)層支持、政府支持、行業(yè)協(xié)同度、信息化基礎(chǔ)、差異化戰(zhàn)略和行業(yè)競爭度。本文的創(chuàng)新之處在于:(1)之前學(xué)者研究中國跨境電子商務(wù)只停留在現(xiàn)狀分析、物流模式、第三方支付和政府規(guī)制等方面,本文從跨境電子商務(wù)績效影響因素的角度進行分析。(2)加入組織間因素,本文拓展和延伸了原有的TOE框架,將基于新TOE框架的影響因素與跨境電子商務(wù)企業(yè)績效評價相結(jié)合構(gòu)建了概念模型,通過實證分析找出影響跨境電子商務(wù)企業(yè)績效的因素,并比較各影響因素的影響程度,進而提出有針對性的政策建議。
[Abstract]:Affected by the financial crisis of 2008, traditional foreign trade growth has continued to decline in recent years. At the same time, cross-border e-commerce has become a new engine to promote the development of traditional foreign trade. The enterprise uses the emerging trade model of cross-border e-commerce to enter the international market, can break through the limitation of the geographical scope, expand the marketing network, improve the international competitiveness, and acquire a wider development space. The government has also issued measures to promote the orderly development of cross-border e-commerce and promote the adjustment and upgrading of China's foreign trade and industrial structure. However, due to constraints of various factors such as environment, system and technology, such as tax drawback and settlement difficulty, cross-border e-commerce credit and dispute settlement mechanism are urgently needed to be improved, the customs clearance procedure is complicated and trivial, and the supporting logistics development is delayed. The disputes of intellectual property infringement and the problem of cross-border payment security are prominent, which leads to uneven application level and insufficient competitiveness of traditional enterprises to cross-border e-commerce, and it is difficult to achieve the expected effect. Therefore, it is of great significance to explore the influence factors of cross-border e-commerce enterprise performance. First, this paper defines what is cross-border e-commerce and establishes the research object. Cross-border e-commerce refers to the transaction main body of different countries or regions, through the Internet or online transaction platform to complete the payment, the amount is small, the number of times, the speed is fast new international trade pattern. Because B2B model will still be the mainstream mode of China's export cross-border e-commerce in the future and even the future, this paper chooses the enterprises engaged in the export cross-border B2B transaction as the research object. Secondly, based on the literature review at home and abroad and the actual development of cross-border e-commerce enterprise in China, this paper adds organizational factors in the past TOE framework, and constructs a conceptual model of the factors affecting the performance of cross-border e-commerce enterprises, including technology and organization. There were 12 factors at 4 levels of inter-organization and environment, and 12 study hypotheses were presented. and then collecting the sample data through a questionnaire, and dividing the two steps to analyze the data. The first step is to use SPSS22. 0 to carry out descriptive statistics analysis, reliability and efficiency analysis on the sample data, to verify the credibility of the data, analyze the data collected and the degree of match between the problems and conclusions to be studied, the second step, use SPSS 10.0 to perform the stepwise regression analysis. The purpose of this study is to explore the factors that significantly affect the performance of cross-border e-commerce enterprises and to compare their strength. Finally, based on the empirical results, some suggestions are put forward from three aspects: government, industry and enterprise. The findings of this paper include: (1) studying the influence factors of cross-border e-commerce enterprise performance. At the technical level, the performance of the third-party platform and the internal informatization foundation have a significant impact on the performance of the cross-border e-commerce enterprise; at the organizational level, the leadership support and differentiation strategy positively influences the performance of the cross-border e-commerce enterprise; at the inter-organizational level, Industry synergy and industry competition are both positively impacting the performance of cross-border e-commerce enterprises; at the environmental level, policy support positively influences the performance of cross-border e-commerce enterprises. (2) To compare the importance of the factors that affect the performance of cross-border e-commerce, and determine that the variables that influence the performance of cross-border e-commerce are platform performance, leadership support, government support, industry collaboration degree, information foundation, differentiation strategy and industry competition degree. The innovation of this paper is: (1) Previous scholars have studied cross-border e-commerce in China only in the aspects of present situation analysis, logistics mode, third party payment and government regulation, etc. This paper analyzes the influence factors of cross-border e-commerce performance. (2) To join the inter-organization factor, this paper expands and extends the original TOE framework, constructs a conceptual model based on the influence factors of the new TOE framework and the performance evaluation of cross-border e-commerce enterprise, and finds out the factors that influence the performance of cross-border e-commerce enterprise through empirical analysis. The influence degree of each influence factor is compared, and the targeted policy suggestion is put forward.
【學(xué)位授予單位】：江西財經(jīng)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F724.6

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