本文選題：企業(yè)社會(huì)責(zé)任 + 競(jìng)爭(zhēng)優(yōu)勢(shì)�。� 參考：《吉林大學(xué)》2017年碩士論文

【摘要】：在管理學(xué)理論的相關(guān)研究中企業(yè)社會(huì)責(zé)任一直是備受學(xué)者關(guān)注的話題,早在20世紀(jì)初西方國(guó)家就開(kāi)始了企業(yè)社會(huì)責(zé)任的相關(guān)研究,隨著經(jīng)濟(jì)全球化、社會(huì)經(jīng)濟(jì)不斷的發(fā)展,企業(yè)社會(huì)責(zé)任越來(lái)越受到國(guó)際社會(huì)的重視,也逐漸成為了各國(guó)企業(yè)關(guān)注的焦點(diǎn)。企業(yè)是構(gòu)成社會(huì)的重要組成部分,在全球經(jīng)濟(jì)一體化的背景之下,國(guó)內(nèi)外很多企業(yè)已經(jīng)意識(shí)到承擔(dān)企業(yè)社會(huì)責(zé)任的必要性。企業(yè)為了更好的生存和經(jīng)營(yíng)發(fā)展下去,都在力求可持續(xù)的競(jìng)爭(zhēng)優(yōu)勢(shì),通過(guò)承擔(dān)社會(huì)責(zé)任來(lái)提高企業(yè)的競(jìng)爭(zhēng)優(yōu)勢(shì)已經(jīng)逐漸成為業(yè)界及理論界越來(lái)越關(guān)注的熱點(diǎn)問(wèn)題,因此研究企業(yè)社會(huì)責(zé)任通過(guò)何種途徑增強(qiáng)企業(yè)競(jìng)爭(zhēng)優(yōu)勢(shì)對(duì)企業(yè)乃至社會(huì)的發(fā)展有非常重要的意義。通過(guò)對(duì)以往研究的回顧,在過(guò)往的研究中理論與實(shí)證研究中較多探討企業(yè)社會(huì)責(zé)任直接作用于企業(yè)績(jī)效或競(jìng)爭(zhēng)優(yōu)勢(shì),在探討是否有中介變量在二者之間起到作用的較少,還沒(méi)有學(xué)者以合法性作為二者之間的中介變量進(jìn)行研究。因此,本文梳理了相關(guān)理論文獻(xiàn),通過(guò)通過(guò)歸納、推理總結(jié)等方法,研究了合法性在企業(yè)社會(huì)責(zé)任各維度與競(jìng)爭(zhēng)優(yōu)勢(shì)之間關(guān)系的中介效應(yīng)。本文總結(jié)了以往國(guó)內(nèi)外研究者對(duì)承擔(dān)企業(yè)社會(huì)責(zé)任可提高企業(yè)競(jìng)爭(zhēng)優(yōu)勢(shì)的研究成果,對(duì)企業(yè)社會(huì)責(zé)任的理論和發(fā)展、競(jìng)爭(zhēng)優(yōu)勢(shì)理論、利益相關(guān)者理論及合法性理論做出了簡(jiǎn)要的概述。指出企業(yè)社會(huì)責(zé)任及其兩個(gè)維度對(duì)競(jìng)爭(zhēng)優(yōu)勢(shì)、合法性及其三個(gè)維度對(duì)競(jìng)爭(zhēng)優(yōu)勢(shì)的作用機(jī)理,以及企業(yè)社會(huì)責(zé)任及其兩個(gè)維度與合法性之間的關(guān)系,在此基礎(chǔ)上提出了合法性在企業(yè)社會(huì)責(zé)任及其各維度與競(jìng)爭(zhēng)優(yōu)勢(shì)之間的中介作用。通過(guò)理論分析及研究構(gòu)建了本研究所需的理論模型,在該理論模型的基礎(chǔ)上提出了各研究變量之間的相互關(guān)系及作用,并根據(jù)理論模型提出主要及細(xì)分的相關(guān)研究假設(shè)。以上述的理論模型為思路,查找大量的文獻(xiàn)收集成熟可靠的量表來(lái)設(shè)計(jì)調(diào)查問(wèn)卷,選取符合條件的調(diào)查對(duì)象以發(fā)放問(wèn)卷的方式進(jìn)行調(diào)研,收集調(diào)查數(shù)據(jù)。通過(guò)SPSS22.0及AMOS21.0統(tǒng)計(jì)軟件對(duì)通過(guò)調(diào)查問(wèn)卷所收集到的數(shù)據(jù)進(jìn)行實(shí)證分析檢驗(yàn)。根據(jù)數(shù)據(jù)分析的結(jié)果來(lái)檢驗(yàn)假設(shè)及模型,對(duì)假設(shè)的成立與否進(jìn)行細(xì)致分析,進(jìn)而對(duì)全文進(jìn)行總結(jié),并提出本文研究的不足之處及未來(lái)展望。本文研究結(jié)論如下:第一,企業(yè)社會(huì)責(zé)任及其內(nèi)部責(zé)任和外部責(zé)任兩個(gè)維度對(duì)企業(yè)競(jìng)爭(zhēng)優(yōu)勢(shì)的提升有顯著的正向作用;第二,合法性對(duì)企業(yè)競(jìng)爭(zhēng)優(yōu)勢(shì)的提升有顯著的正向作用;第三,企業(yè)社會(huì)責(zé)任及其內(nèi)部責(zé)任和外部責(zé)任兩個(gè)維度對(duì)合法性有顯著的正向作用;第四,合法性在企業(yè)社會(huì)責(zé)任及其內(nèi)部責(zé)任和外部責(zé)任兩個(gè)維度提升企業(yè)競(jìng)爭(zhēng)優(yōu)勢(shì)的過(guò)程中均起到了部分中介作用。
[Abstract]:In the related research of management theory, corporate social responsibility has been a topic of great concern to scholars. As early as the beginning of the 20th century, western countries began to study the related research of corporate social responsibility. With the economic globalization, the social economy continues to develop. Corporate social responsibility (CSR) has been paid more and more attention by the international community, and has gradually become the focus of attention of enterprises all over the world. Enterprise is an important part of society. Under the background of global economic integration, many enterprises at home and abroad have realized the necessity of undertaking corporate social responsibility. In order to survive and develop better, enterprises are striving for sustainable competitive advantage. Increasing the competitive advantage of enterprises through social responsibility has gradually become a hot issue that the industry and theorists are paying more and more attention to. Therefore, it is of great significance to study the ways of corporate social responsibility (CSR) to enhance the competitive advantage of enterprises and even the development of society. Through the review of previous studies, in the previous theoretical and empirical studies, it is discussed that corporate social responsibility plays a direct role in corporate performance or competitive advantage, and less in exploring whether there are intermediary variables between the two. No scholars have studied legitimacy as the intermediate variable between them. Therefore, this paper combs the relevant theoretical literature, through induction, reasoning and summary methods, to study the legitimacy in the corporate social responsibility dimension and competitive advantage between the relationship between the intermediary effect. This paper summarizes the previous research results of domestic and foreign researchers on corporate social responsibility can improve the competitive advantage of enterprises, the theory and development of corporate social responsibility, competitive advantage theory. Stakeholder theory and legitimacy theory are briefly summarized. It also points out the mechanism of corporate social responsibility and its two dimensions on competitive advantage, legitimacy and its three dimensions on competitive advantage, as well as the relationship between corporate social responsibility and legitimacy. On this basis, the intermediary role of legitimacy between CSR and its dimensions and competitive advantage is put forward. Through theoretical analysis and research, the theoretical model needed in this study is constructed. Based on the theoretical model, the interrelation and action of the variables are put forward, and the main and subdivision related research hypotheses are put forward according to the theoretical model. Based on the above theoretical model, a large number of documents were collected to design the questionnaire, and the eligible subjects were selected to investigate and collect the survey data by the way of issuing the questionnaire. The data collected by questionnaire are tested by SPSS22.0 and AMOS21.0 software. According to the results of data analysis, the hypothesis and model are tested, the hypothesis is analyzed carefully, the full text is summarized, and the shortcomings and future prospects of this study are put forward. The conclusions of this paper are as follows: first, corporate social responsibility and its internal responsibility and external responsibility have significant positive effects on the promotion of enterprises' competitive advantage, second, legitimacy has a significant positive effect on the promotion of enterprises' competitive advantage. Third, corporate social responsibility and its internal responsibility and external responsibility have significant positive effects on legitimacy; fourth, Legitimacy plays an intermediary role in the process of enhancing the competitive advantage of enterprises in the two dimensions of corporate social responsibility, internal responsibility and external responsibility.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F270

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