本文關(guān)鍵詞： 買(mǎi)方勢(shì)力 零售商 量表開(kāi)發(fā)　出處：《稅務(wù)與經(jīng)濟(jì)》2017年03期 　論文類(lèi)型：期刊論文

【摘要】：近年來(lái),隨著國(guó)際和國(guó)內(nèi)零售商在中國(guó)市場(chǎng)的快速發(fā)展和兼并重組,導(dǎo)致中國(guó)零售業(yè)集中度持續(xù)提高。一些大型零售商在供應(yīng)鏈中占據(jù)主導(dǎo)地位,對(duì)市場(chǎng)控制能力不斷上升,逐漸形成了買(mǎi)方勢(shì)力。零售商買(mǎi)方勢(shì)力有多種表現(xiàn),會(huì)對(duì)零供關(guān)系質(zhì)量、零售企業(yè)績(jī)效等產(chǎn)生重要影響。為了準(zhǔn)確認(rèn)識(shí)零售商買(mǎi)方勢(shì)力的實(shí)質(zhì),并為零售商買(mǎi)方勢(shì)力與相關(guān)變量間關(guān)系的實(shí)證研究打下基礎(chǔ),有必要科學(xué)測(cè)量零售商的買(mǎi)方勢(shì)力。在現(xiàn)有研究基礎(chǔ)上,通過(guò)量表開(kāi)發(fā)的相關(guān)流程,開(kāi)發(fā)出一套高質(zhì)量的零售商買(mǎi)方勢(shì)力測(cè)評(píng)量表,用以科學(xué)測(cè)評(píng)零售商買(mǎi)方勢(shì)力,具有重要的理論和實(shí)踐價(jià)值。
[Abstract]:In recent years, with the rapid development of international and domestic retailers in the Chinese market and the merger and reorganization, the concentration of retailing industry in China continues to increase. Some large retailers occupy a dominant position in the supply chain, and their ability to control the market continues to rise. In order to understand exactly the essence of retailer's buyer's power, the buyer's influence on the quality of zero-supply relationship, the performance of retail enterprise, etc. It also lays the foundation for the empirical study of the relationship between buyer power and relevant variables of retailers. It is necessary to measure the buyer power of retailers scientifically. It is of great theoretical and practical value to develop a set of high quality buyer power evaluation scale for retailers, which can be used to evaluate the buyer's power scientifically.
【作者單位】： 吉林大學(xué)商學(xué)院;吉林工商學(xué)院工商管理學(xué)院;神州租車(chē)長(zhǎng)春分公司;吉林財(cái)經(jīng)大學(xué)亞泰工商管理學(xué)院;
【基金】：教育部春暉計(jì)劃項(xiàng)目“大型零售商買(mǎi)方勢(shì)力對(duì)零供關(guān)系質(zhì)量及零售企業(yè)績(jī)效影響的實(shí)證研究”(項(xiàng)目編號(hào):S2014017)
【分類(lèi)號(hào)】：F724.2

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