【摘要】：以城市文化為核心打造城市餐飲品牌,是目前國(guó)內(nèi)外各大城市對(duì)外提升影響力、對(duì)內(nèi)凝練文化內(nèi)涵的發(fā)展新戰(zhàn)略。其植根于城市發(fā)展歷史,將城市特有的文化元素與飲食業(yè)緊密結(jié)合,形成獨(dú)具一格的餐飲品牌,彰顯鮮明的城市形象。四川省自貢市被譽(yù)為千年鹽都,鹽文化作為自貢城市文化的代表,成為了自貢城市餐飲品牌的重要組成符號(hào)。以鹽文化為核心塑造自貢獨(dú)具特色的城市餐飲品牌,作為自貢對(duì)外開(kāi)放的形象新名片,對(duì)增強(qiáng)城市核心競(jìng)爭(zhēng)力,弘揚(yáng)地方美食文化具有重要意義。
[Abstract]:Building urban catering brand with urban culture as the core is a new development strategy for domestic and foreign cities to enhance their influence and practice the connotation of culture at home and abroad. It is rooted in the history of urban development, closely combines the unique cultural elements of the city with the catering industry, and forms a unique catering brand, showing a distinct image of the city. Zigong City, Sichuan Province, is known as the Millennium Salt Capital. As the representative of Zigong City Culture, salt culture has become an important symbol of Zigong City Food and Beverage Brand. Taking salt culture as the core to shape the unique urban catering brand of Zigong, as the new business card of Zigong's opening to the outside world, it is of great significance to enhance the core competitiveness of the city and carry forward the local gourmet culture.
【作者單位】： 四川理工學(xué)院;
【基金】：四川省教育廳人文社科重點(diǎn)研究基地——川菜發(fā)展研究中心立項(xiàng)資助課題(編號(hào):CC10S09) 自貢市軟科學(xué)研究項(xiàng)目立項(xiàng)資助課題(編號(hào):10R09)階段性成果
【分類(lèi)號(hào)】：F719.3

【參考文獻(xiàn)】

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