中式快餐企業(yè)的競爭優(yōu)勢研究
發(fā)布時間：2019-04-21 06:52
【摘要】：隨著人民生活水平的提高、觀念的改變,快餐已經(jīng)逐步融入了普通市民的生活。外出就餐對于現(xiàn)代都市人來說不僅是一種時尚,也是享受休閑的生活方式。自從麥當(dāng)勞把快餐這種先進的就餐方式引入中國以來,國人欣然接受了這種伴隨人們快節(jié)奏生活及重享受觀念而出現(xiàn)的先進就餐方式,于是中式快餐企業(yè)也紅紅火火的發(fā)展起來,然而當(dāng)今西式快餐占據(jù)著中國快餐市場中大部分的份額。本來中式快餐在中國本土發(fā)展不僅有著本土化的優(yōu)勢而且中式快餐價格便宜,品種齊全,但是中式快餐企業(yè)在發(fā)展中卻遠遠落后于西式快餐企業(yè),于是我們不得不分析中式快餐如何才能在中國快餐市場逐步壯大的客觀情況下獲得企業(yè)發(fā)展的成功,所以本文著重研究中式快餐企業(yè)的競爭優(yōu)勢及其提升對策。 本文按照“理論梳理—調(diào)查支持—定性分析”的邏輯進行展開,首先通過相關(guān)文獻的閱讀和理論的梳理,對當(dāng)今中國經(jīng)濟發(fā)展的客觀形勢所作的簡單分析得出快餐在我國發(fā)展的現(xiàn)實性與必要性,并研究中式快餐在全國快餐市場中發(fā)展的不樂觀情形之問題所在,并指出中式快餐企業(yè)要想扭轉(zhuǎn)如今不盡如人意的市場疲軟現(xiàn)象,要想在與西式快餐的競爭中占有一席之地,必須培養(yǎng)具有中國特色的中式快餐企業(yè)競爭優(yōu)勢。接著分析了中式快餐企業(yè)競爭優(yōu)勢的塑造途徑,并具體分析了中式快餐中存在的問題,針對中式快餐企業(yè)中員工流動性大這一問題,本文針對性介紹人力資源管理這一中式快餐企業(yè)走向成功的競爭優(yōu)勢對策;針對中式快餐種類過多、管理失控問題,強調(diào)了中式快餐企業(yè)的運營應(yīng)該走向標(biāo)準(zhǔn)化;另外還介紹了中式快餐的其它提升競爭優(yōu)勢的對策,如品牌文化、連鎖經(jīng)營及市場營銷。最后用實證分析來量化競爭優(yōu)勢對策的各個指標(biāo),進而得出相關(guān)結(jié)論用以指導(dǎo)中式快餐企業(yè)實踐的發(fā)展,旨在希望為中式快餐的發(fā)展盡自己的微薄之力。
[Abstract]:With the improvement of people's living standards and the change of ideas, fast food has gradually integrated into the life of ordinary citizens. Dining out is not only a fashion for modern urbanites, but also a way of enjoying leisure. Since McDonald's introduced fast food into China, the Chinese people have embraced this advanced way of eating along with people's fast-paced life and the idea of re-enjoying. As a result, Chinese fast food enterprises are booming, but Western fast food occupies the majority of the Chinese fast food market. Originally, the development of Chinese fast food in China not only has the advantage of localization, but also the price of Chinese fast food is cheap and the variety is complete, but the Chinese fast food enterprise lags far behind the western fast food enterprise in the development of Chinese fast food enterprise. So we have to analyze how Chinese fast food can succeed in the development of Chinese fast food market. So this paper focuses on the competitive advantages of Chinese fast food enterprises and the countermeasures to improve them. According to the logic of "theoretical carding-investigation support-qualitative analysis", this paper starts with the reading of the relevant literature and the combing of the theory. A simple analysis of the objective situation of China's economic development today shows the reality and necessity of the development of fast food in China, and studies the problems of the development of Chinese fast food in the national fast food market. It is pointed out that Chinese fast food enterprises must cultivate the competitive advantage of Chinese fast food enterprises with Chinese characteristics if they want to reverse the market weakness which is not satisfactory today and to occupy a place in the competition with western fast food. Then it analyzes the ways of shaping the competitive advantage of Chinese-style fast food enterprises, and specifically analyzes the problems existing in Chinese-style fast-food enterprises, aiming at the problem of large staff mobility in Chinese-style fast-food enterprises. This paper introduces the countermeasures of human resource management, which is the competitive advantage of Chinese fast-food enterprises to be successful. In view of the excessive variety of Chinese fast food and the out-of-control management, this paper emphasizes that the operation of Chinese fast food enterprise should be standardized, and also introduces other countermeasures to enhance the competitive advantage of Chinese fast food, such as brand culture, chain operation and marketing. Finally, we use empirical analysis to quantify the various indicators of competitive advantage countermeasures, and then draw relevant conclusions to guide the development of Chinese-style fast-food enterprises, in the hope of doing their own meagre for the development of Chinese-style fast-food enterprises.
【學(xué)位授予單位】：新疆財經(jīng)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：F719.3
本文編號：2461952
[Abstract]:With the improvement of people's living standards and the change of ideas, fast food has gradually integrated into the life of ordinary citizens. Dining out is not only a fashion for modern urbanites, but also a way of enjoying leisure. Since McDonald's introduced fast food into China, the Chinese people have embraced this advanced way of eating along with people's fast-paced life and the idea of re-enjoying. As a result, Chinese fast food enterprises are booming, but Western fast food occupies the majority of the Chinese fast food market. Originally, the development of Chinese fast food in China not only has the advantage of localization, but also the price of Chinese fast food is cheap and the variety is complete, but the Chinese fast food enterprise lags far behind the western fast food enterprise in the development of Chinese fast food enterprise. So we have to analyze how Chinese fast food can succeed in the development of Chinese fast food market. So this paper focuses on the competitive advantages of Chinese fast food enterprises and the countermeasures to improve them. According to the logic of "theoretical carding-investigation support-qualitative analysis", this paper starts with the reading of the relevant literature and the combing of the theory. A simple analysis of the objective situation of China's economic development today shows the reality and necessity of the development of fast food in China, and studies the problems of the development of Chinese fast food in the national fast food market. It is pointed out that Chinese fast food enterprises must cultivate the competitive advantage of Chinese fast food enterprises with Chinese characteristics if they want to reverse the market weakness which is not satisfactory today and to occupy a place in the competition with western fast food. Then it analyzes the ways of shaping the competitive advantage of Chinese-style fast food enterprises, and specifically analyzes the problems existing in Chinese-style fast-food enterprises, aiming at the problem of large staff mobility in Chinese-style fast-food enterprises. This paper introduces the countermeasures of human resource management, which is the competitive advantage of Chinese fast-food enterprises to be successful. In view of the excessive variety of Chinese fast food and the out-of-control management, this paper emphasizes that the operation of Chinese fast food enterprise should be standardized, and also introduces other countermeasures to enhance the competitive advantage of Chinese fast food, such as brand culture, chain operation and marketing. Finally, we use empirical analysis to quantify the various indicators of competitive advantage countermeasures, and then draw relevant conclusions to guide the development of Chinese-style fast-food enterprises, in the hope of doing their own meagre for the development of Chinese-style fast-food enterprises.
【學(xué)位授予單位】：新疆財經(jīng)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：F719.3
【引證文獻】
相關(guān)碩士學(xué)位論文 前1條
1 徐帥;多元文化地區(qū)城市居民快餐消費行為研究[D];新疆財經(jīng)大學(xué);2012年
，本文編號：2461952
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