本文關(guān)鍵詞：團餐企業(yè)員工激勵策略研究　出處：《北京交通大學》2015年碩士論文　論文類型：學位論文

  更多相關(guān)文章： 團餐 激勵 企業(yè)文化

【摘要】：近年來,團餐市場發(fā)展勢頭良好,行業(yè)內(nèi)外對于團餐這一餐飲業(yè)的新寵的關(guān)注度越來越高,作為勞動密集型行業(yè),人,是團餐行業(yè)的產(chǎn)品和服務的重要產(chǎn)出者,在團餐企業(yè)的發(fā)展中處于最關(guān)鍵的地位。處于初創(chuàng)階段的K公司面臨著招人難,留人難,員工工作積極性不高的問題,完善員工激勵策略是K公司亟待解決的問題,由于該公司只是簡單地照搬行業(yè)的普遍策略,公司的快速發(fā)展雖然短時間可以掩蓋激勵策略的不足,但是不利于K公司長遠的發(fā)展,因此探索適合自身特點的激勵策略,對于K公司具有重要意義。 本文以K公司的激勵策略為研究對象,以馬斯洛需要層次理論,人本主義需要理論,雙因素理論,成就動機理論為基礎(chǔ),首先借鑒國內(nèi)外學者關(guān)于激勵方面的研究成果,結(jié)合團餐行業(yè)特點和員工的現(xiàn)狀,并且對于K公司員工的特點和需求進行分析,進而借鑒國內(nèi)外領(lǐng)軍企業(yè)在激勵策略上的經(jīng)驗,結(jié)合K公司的激勵現(xiàn)狀進行分析研究,最后提出適合于K公司發(fā)展的激勵策略。 本論文經(jīng)研究認為,通過對于合伙制的改良性引進,對K公司實行有預算前提的全員合伙制,使員工參與分紅,將激勵的面擴大到整個項目的員工隊伍,將物質(zhì)和精神激勵融于一體,從而提升激勵效果,提高公司的服務質(zhì)量和競爭力。 與此同時,本論文還認為實施全員合伙制的同時,還要加強企業(yè)文化建設,增強溝通機制,加強績效管理和員工自我管理,以及加強內(nèi)部培訓體系和晉升機制,進而保證該策略的成功實施。 為了進一步提高K公司的員工激勵效果,本文建議應該在外部環(huán)境上營造外部激勵氛圍,即K公司的客戶方在嚴格執(zhí)行雙方合同的同時,對于K公司及其員工應該要保持足夠的尊重,對于服務者的人格尊重,不僅能得到更優(yōu)質(zhì)的服務,還能與K公司達到雙贏的效果。
[Abstract]:In recent years, the momentum of the development of group meals market is good, for this new group meal catering industry and more and more attention, as a labor-intensive industry, and is an important output of group meal industry products and services, in the most important position in the development of enterprises group meal in K. Company start-up facing recruiting difficult, hard to keep people, enthusiasm is not high the problem of staff, improve staff motivation strategy is K's problems to be solved, due to the general strategy of the company is simply copying industry, the rapid development of the company, although a short time can cover up the incentive strategy deficiencies, but is not conducive to the development of K in the long-term, so the exploration of incentive strategies suited to their own characteristics, is of great significance for the K company.
Based on the incentive strategy of K company as the research object, with Maslow's hierarchy of needs theory, humanism theory, two factor theory, achievement motivation theory, first from domestic and foreign scholars about the incentive of research results, combined with the status quo of group meal industry characteristics and the staff, and the characteristics and requirements for K employees analyze and draw lessons from domestic and international experience in leading enterprise incentive strategy on the analysis combined with the situation of K company incentive, finally proposed the incentive strategy suitable for the development of K company.
In this paper, the study believes that through the introduction of improved for partnership, the premise of the full budget partnership of K company, the staff participating, will expand the incentive face to the entire project staff, the material and spiritual incentives into one, so as to enhance the effect of incentive, improve service quality and competitiveness of the company.
At the same time, this paper also believes that while implementing the whole partnership system, we must strengthen corporate culture construction, enhance communication mechanism, strengthen performance management and staff self-management, and strengthen internal training system and promotion mechanism, so as to ensure the successful implementation of the strategy.
In order to further improve the incentive effect of K company, this paper suggests that we should create the external external environment in a stimulating atmosphere, that K's clients in the strict implementation of the contract at the same time, for the K company and its staff should keep enough respect for personality service respect, not only to get more high-quality service. Also with the K company to achieve a win-win results.

【學位授予單位】：北京交通大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F272.92;F719.3

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本文編號：1416809