我國(guó)銀行保險(xiǎn)深層合作模式研究
[Abstract]:The development of bancassurance is the product of economic globalization, financial liberalization and the result of mixed financial development. In the process of world financial integration, bancassurance has become a global economic phenomenon. After a long period of exploration and development in developed countries, bancassurance has evolved from a shallow cooperative agency model to a financial holding company model. Our country's bancassurance starts relatively lags behind, but develops rapidly, bancassurance has become one of the three main sales channels of the insurance industry. The existing cooperation mode between banks and insurance companies is mainly based on the cooperation between banks and insurance companies, and there are many problems in this mode. At present, both Chinese banks and insurance companies have realized that bancassurance cooperation plays an important role in improving their own business performance and catering to the development trend of the financial industry. Some banks and insurance companies have tried to develop to a deeper level of cooperation mode. Therefore, it is of great significance to learn from the experience of the cooperation model of bancassurance in developed countries and to seek suitable deep cooperation mode of bancassurance according to the financial environment of our country. This paper is launched in this context. First of all, from the theoretical basis of bancassurance, it introduces the basic model of the development of western bancassurance, including France, Germany, the main developed countries. The cooperation mode of American bancassurance is analyzed, and the characteristics of its development are summarized. Secondly, it reviews the development course of China's bancassurance, expounds the current cooperation mode of China's bancassurance, and summarizes the existing problems of China's bancassurance under the current cooperative mode. Thirdly, it analyzes the legal and regulatory environment, market demand environment and financial environment of our country, and proves the laws and regulations about deepening the cooperation of bank insurance stock right through the empirical research. It plays a positive role in promoting the deep (equity) cooperation between the bank and the insurance company and realizing the profit increase between the bank and the insurance company. Based on the above analysis results, the paper puts forward the basis and steps of choosing the cooperation mode of the bancassurance in our country. The model of financial holding company is suitable for the development of bancassurance in China. Finally, some suggestions are put forward to perfect the cooperation mode of bancassurance in China.
【學(xué)位授予單位】:吉林財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2012
【分類號(hào)】:F832;F842
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