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我國(guó)銀行保險(xiǎn)深層合作模式研究

發(fā)布時(shí)間:2018-09-11 13:59
【摘要】:銀行保險(xiǎn)的發(fā)展是經(jīng)濟(jì)全球化、金融自由化的產(chǎn)物,是金融混業(yè)發(fā)展的結(jié)果,在當(dāng)今世界金融一體化的進(jìn)程中,銀行保險(xiǎn)已成為全球性的經(jīng)濟(jì)現(xiàn)象。銀行保險(xiǎn)在發(fā)達(dá)國(guó)家經(jīng)過長(zhǎng)期的探索與發(fā)展,已經(jīng)從淺層次的合作代理模式逐漸演變?yōu)榻鹑诳毓晒灸J健N覈?guó)的銀行保險(xiǎn)起步相對(duì)滯后,但發(fā)展迅速,銀行保險(xiǎn)已經(jīng)成為保險(xiǎn)業(yè)的三大主要銷售渠道之一,F(xiàn)有銀保合作模式主要以銀行和保險(xiǎn)公司之間的合作代理為主,該模式下存在諸多問題。目前,我國(guó)的銀行與保險(xiǎn)公司都已經(jīng)認(rèn)識(shí)到銀保合作對(duì)于提高自身經(jīng)營(yíng)業(yè)績(jī)、迎合金融業(yè)發(fā)展趨勢(shì)具有重要作用,一些銀行和保險(xiǎn)公司已經(jīng)嘗試向更深層次的合作模式發(fā)展。因此,借鑒發(fā)達(dá)國(guó)家銀行保險(xiǎn)合作模式的經(jīng)驗(yàn),根據(jù)我國(guó)的金融環(huán)境,尋求適合的銀行保險(xiǎn)深層合作模式具有重要意義。 本文正是在這樣的背景下展開的,首先,從銀行保險(xiǎn)的理論基礎(chǔ)出發(fā),介紹了西方銀行保險(xiǎn)發(fā)展的基本模式,對(duì)主要發(fā)達(dá)國(guó)家包括法國(guó)、德國(guó)、美國(guó)的銀行保險(xiǎn)合作模式進(jìn)行分析,總結(jié)其發(fā)展的經(jīng)驗(yàn)特點(diǎn)。其次,回顧了我國(guó)銀行保險(xiǎn)的發(fā)展歷程,對(duì)我國(guó)銀行保險(xiǎn)的現(xiàn)行合作模式進(jìn)行闡述,總結(jié)出我國(guó)銀行保險(xiǎn)在現(xiàn)行合作模式下存在的問題。再次,對(duì)我國(guó)的法律法規(guī)環(huán)境、市場(chǎng)需求環(huán)境、金融環(huán)境進(jìn)行分析,并通過實(shí)證研究,證明了有關(guān)加深銀行保險(xiǎn)股權(quán)合作的法律法規(guī),對(duì)促進(jìn)銀行保險(xiǎn)深層(股權(quán))合作以及實(shí)現(xiàn)銀行與保險(xiǎn)公司增加利潤(rùn)具有積極作用,,基于以上分析結(jié)果,提出選擇我國(guó)銀行保險(xiǎn)合作模式的依據(jù)及步驟,并得出金融控股公司模式是適合我國(guó)銀行保險(xiǎn)發(fā)展的模式。最后,提出完善我國(guó)銀行保險(xiǎn)合作模式的建議。
[Abstract]:The development of bancassurance is the product of economic globalization, financial liberalization and the result of mixed financial development. In the process of world financial integration, bancassurance has become a global economic phenomenon. After a long period of exploration and development in developed countries, bancassurance has evolved from a shallow cooperative agency model to a financial holding company model. Our country's bancassurance starts relatively lags behind, but develops rapidly, bancassurance has become one of the three main sales channels of the insurance industry. The existing cooperation mode between banks and insurance companies is mainly based on the cooperation between banks and insurance companies, and there are many problems in this mode. At present, both Chinese banks and insurance companies have realized that bancassurance cooperation plays an important role in improving their own business performance and catering to the development trend of the financial industry. Some banks and insurance companies have tried to develop to a deeper level of cooperation mode. Therefore, it is of great significance to learn from the experience of the cooperation model of bancassurance in developed countries and to seek suitable deep cooperation mode of bancassurance according to the financial environment of our country. This paper is launched in this context. First of all, from the theoretical basis of bancassurance, it introduces the basic model of the development of western bancassurance, including France, Germany, the main developed countries. The cooperation mode of American bancassurance is analyzed, and the characteristics of its development are summarized. Secondly, it reviews the development course of China's bancassurance, expounds the current cooperation mode of China's bancassurance, and summarizes the existing problems of China's bancassurance under the current cooperative mode. Thirdly, it analyzes the legal and regulatory environment, market demand environment and financial environment of our country, and proves the laws and regulations about deepening the cooperation of bank insurance stock right through the empirical research. It plays a positive role in promoting the deep (equity) cooperation between the bank and the insurance company and realizing the profit increase between the bank and the insurance company. Based on the above analysis results, the paper puts forward the basis and steps of choosing the cooperation mode of the bancassurance in our country. The model of financial holding company is suitable for the development of bancassurance in China. Finally, some suggestions are put forward to perfect the cooperation mode of bancassurance in China.
【學(xué)位授予單位】:吉林財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2012
【分類號(hào)】:F832;F842

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