中行河南省分行中小企業(yè)業(yè)務(wù)發(fā)展市場研究
發(fā)布時間:2018-03-01 23:21
本文關(guān)鍵詞: 中小企業(yè) 經(jīng)濟發(fā)展 建議 環(huán)境 出處:《華中科技大學(xué)》2012年碩士論文 論文類型:學(xué)位論文
【摘要】:中小企業(yè)是我國經(jīng)濟和社會發(fā)展的重要力量,推進中小企業(yè)快速發(fā)展,是保持中國經(jīng)濟穩(wěn)健發(fā)展的關(guān)鍵,是關(guān)系社會和諧的要求,是擴大社會就業(yè)和改善民生的重要保證。中小企業(yè)的迅猛發(fā)展已成為我國經(jīng)濟發(fā)展的強勁動力和驅(qū)動因素之一,已成為不可逆轉(zhuǎn)的必然趨勢。從世界經(jīng)濟發(fā)展的過程來看,中小企業(yè)對促進經(jīng)濟發(fā)展,,繁榮市場經(jīng)濟都非常重大,在國民經(jīng)濟以及社會中都具有舉足輕重的地位。如何支持中小企業(yè)發(fā)展,是全社會應(yīng)該共同關(guān)心的話題。正確認識中小企業(yè)發(fā)展中的問題,并提出解決的對策是認識問題、分析問題和解決問題的基本思路和方法。 本文通過對我國中小企業(yè)業(yè)務(wù)的研究,揭示中小企業(yè)在我國經(jīng)濟社會中的地位和作用,梳理中小企業(yè)的特點及特征。介紹了河南省中小企業(yè)所處的經(jīng)濟環(huán)境,指出了目前河南中小企業(yè)的發(fā)展機遇,同時對河南中小企業(yè)存在的問題和挑戰(zhàn)也一一進行了詳細的分析,在看到中小企業(yè)發(fā)展因素的同時,也要看到中小企業(yè)面臨的不利因素,從而對目前中小企業(yè)業(yè)務(wù)的情況和狀態(tài)有一個清晰的認識和全面的把握。運用橫比和縱比兩種方法對中行河南行的中小企業(yè)業(yè)務(wù)進行了詳盡的分析,并對同業(yè)的中小企業(yè)經(jīng)營管理狀況做出分析。最后從宏觀和微觀層面上探索促進河南行中小企業(yè)發(fā)展的若干建議,指出積極探索銀行支持中小企業(yè)的經(jīng)營模式,“以市場為導(dǎo)向,以客戶為中心”,滿足不同地區(qū)、不同行業(yè)、不同類型、不同發(fā)展階段中小企業(yè)的需求,實現(xiàn)中國銀行河南省分行中小企業(yè)業(yè)務(wù)更好更快的發(fā)展。
[Abstract]:Small and medium-sized enterprises are an important force in the economic and social development of our country. To promote the rapid development of small and medium-sized enterprises is the key to maintaining the steady development of China's economy and the requirement of social harmony. It is an important guarantee for expanding social employment and improving people's livelihood. The rapid development of small and medium-sized enterprises has become one of the strong driving forces and driving factors of China's economic development, and has become an irreversible and inevitable trend. From the perspective of the process of world economic development, Small and medium-sized enterprises play an important role in promoting economic development and prospering the market economy. They play an important role in the national economy and society. How to support the development of small and medium-sized enterprises? It is a topic of common concern for the whole society. The correct understanding of the problems in the development of small and medium-sized enterprises, and put forward the countermeasures are to recognize the problems, analyze the problems and the basic ideas and methods to solve the problems. Based on the study of the business of small and medium-sized enterprises in China, this paper reveals the status and role of small and medium-sized enterprises in our country's economic society, combs the characteristics and characteristics of small and medium-sized enterprises, and introduces the economic environment of small and medium-sized enterprises in Henan Province. This paper points out the development opportunity of the small and medium-sized enterprises in Henan Province, and analyzes the problems and challenges of the small and medium-sized enterprises in Henan one by one. When we see the development factors of the small and medium-sized enterprises, we should also see the unfavorable factors that the small and medium-sized enterprises are facing. In order to have a clear understanding and a comprehensive grasp of the current situation and status of the small and medium-sized enterprises' business, the paper makes a detailed analysis of the small and medium-sized enterprises' business in Henan Bank of China by using the two methods of horizontal ratio and vertical ratio. Finally, some suggestions on promoting the development of SMEs in Henan Province are explored from the macro and micro levels, and it is pointed out that we should actively explore the business model of banks to support small and medium-sized enterprises, and take the market as the guide. Take the customer as the center, meet the needs of the small and medium-sized enterprises in different regions, different industries, different types and different development stages, and realize the better and faster development of the small and medium-sized enterprises in Henan Branch of Bank of China.
【學(xué)位授予單位】:華中科技大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2012
【分類號】:F832.2
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