【摘要】：正肖震老師從產(chǎn)品本源出發(fā),運用移動互聯(lián)網(wǎng)思維提出的"需求鏈"理論,不是對供應(yīng)鏈完全的顛覆,而是有效的補充、完善和升華。一、需求鏈產(chǎn)品設(shè)計之初擺脫了供應(yīng)鏈的用戶假想性,供應(yīng)鏈以市場為核心,而需求鏈以終極客戶為核心,市場的目標(biāo)群體就是終極客戶,需求鏈明晰了市場的終極目標(biāo),更具精準(zhǔn)性。二、需求鏈現(xiàn)實了以客戶需求以導(dǎo)向有效鏈接,企業(yè)產(chǎn)品逐步走向私人訂制的貴族式消費,從而形成閉環(huán)式的客戶私有化,有效規(guī)避了模糊化的市場競爭,
[Abstract]:Starting from the source of the product, Zheng Shazhen's "demand chain" theory, proposed by the mobile Internet thinking, is not a complete subversion of the supply chain, but an effective supplement, perfect and sublimation. First, the design of the demand chain gets rid of the user hypothetical nature of the supply chain, the supply chain is the core of the market, and the demand chain is the core of the ultimate customer. The target group of the field is the ultimate customer, the demand chain clarifies the ultimate goal of the market and is more accurate. Two, the demand chain is based on the customer demand to guide the effective link, and the enterprise products gradually move towards the aristocratic consumption of private customization, thus forming a closed loop customer privatization and effectively evading the fuzzy market competition.
【作者單位】： 三e┢笠倒芾磧邢薰，

本文編號：2164748