發(fā)布時間：2018-07-29 05:48

【摘要】：眾所周知,供應鏈網(wǎng)絡已成為當今社會經(jīng)濟活動的主體。在此網(wǎng)絡環(huán)境下,經(jīng)濟社會的高速發(fā)展,使得消費者個性化需求不斷增強,產(chǎn)品更新速度不斷提高,進而導致市場需求的波動性越來越大。而面對這不確定市場需求環(huán)境時,網(wǎng)絡成員常常表現(xiàn)為損失規(guī)避行為。為此,本文將損失規(guī)避行為納入到供應鏈網(wǎng)絡均衡模型巾,研究不確定需求市場環(huán)境下具有損失規(guī)避零售商的網(wǎng)絡均衡問題。其主要研究內(nèi)容總結(jié)如下： 1)將損失規(guī)避行為納入到供應鏈網(wǎng)絡均衡中,針對隨機需求市場環(huán)境,分別研究了損失規(guī)避零售商處無缺貨成本與有缺貨成本的網(wǎng)絡均衡問題。運用分段線性函數(shù)刻畫了零售商損失規(guī)避行為,并借助變分不等式理論,描述了網(wǎng)絡成員的最優(yōu)行為,給出了網(wǎng)絡均衡模型。 2)針對損失規(guī)避供應鏈網(wǎng)絡,將單渠道網(wǎng)絡拓展到傳統(tǒng)渠道與電子商務渠道并存的雙渠道網(wǎng)絡均衡模型。 3)考慮到市場需求信息的模糊性,構(gòu)建了具有損失規(guī)避零售商的模糊網(wǎng)絡均衡模型,并數(shù)值分析了需求模糊性與損失規(guī)避系數(shù)對網(wǎng)絡成員最優(yōu)行為的影響。
[Abstract]:As we all know, supply chain network has become the main body of social and economic activities. In this network environment, with the rapid development of economy and society, the individualized demand of consumers is increasing, and the speed of product renewal is increasing, which leads to more and more volatility of market demand. Faced with this uncertain market demand environment, network members often behave as loss-aversion behavior. Therefore, in this paper, loss aversion behavior is incorporated into the supply chain network equilibrium model, and the problem of network equilibrium for retailers with loss aversion in uncertain demand market environment is studied. The main research contents are summarized as follows: 1) taking loss aversion behavior into supply chain network equilibrium, aiming at random demand market environment, In this paper, the problem of network equilibrium between non-stock-out cost and non-stock-out cost in loss aversion retailer is studied respectively. By using piecewise linear function, the loss evading behavior of retailers is described. With the help of variational inequality theory, the optimal behavior of network members is described, and the network equilibrium model is given. The single channel network is extended to the dual channel network equilibrium model which coexists with the traditional channel and the electronic commerce channel. 3) considering the fuzziness of the market demand information, the fuzzy network equilibrium model with loss aversion retailer is constructed. The effects of demand fuzziness and loss avoidance coefficient on the optimal behavior of network members are analyzed numerically.
【學位授予單位】：青島大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F274;F713.32

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本文編號：2151721