本文選題：閉環(huán)供應(yīng)鏈 + 網(wǎng)絡(luò)銷售��； 參考：《鄭州大學(xué)》2014年碩士論文

【摘要】：可持續(xù)發(fā)展的國(guó)家戰(zhàn)略理念滲透到了社會(huì)發(fā)展的各個(gè)層面,企業(yè)作為社會(huì)經(jīng)濟(jì)發(fā)展中一個(gè)重要的縮影,將環(huán)境保護(hù)的理念納入企業(yè)的管理當(dāng)中來(lái)不僅是相關(guān)法例條例的強(qiáng)制要求,也是綠色環(huán)保意識(shí)的經(jīng)濟(jì)體現(xiàn),閉環(huán)供應(yīng)鏈管理作為供應(yīng)鏈管理的延伸和補(bǔ)充應(yīng)運(yùn)而生。同時(shí),電子商務(wù)的出現(xiàn)給市場(chǎng)經(jīng)濟(jì)注入了新的活力并且創(chuàng)造了顛覆性的變革,改變了企業(yè)管理的理念和技術(shù),閉環(huán)供應(yīng)鏈管理不可避免地也會(huì)受到互聯(lián)網(wǎng)的影響,而電子商務(wù)的融入也會(huì)使得閉環(huán)供應(yīng)鏈系統(tǒng)更加高效靈活,創(chuàng)造出更大的經(jīng)濟(jì)利益。 本文對(duì)網(wǎng)絡(luò)銷售下閉環(huán)供應(yīng)鏈的定價(jià)策略進(jìn)行系統(tǒng)的分析,運(yùn)用理論闡述和博弈模型說(shuō)明的方法進(jìn)行研究：首先將電子商務(wù)環(huán)境下的閉環(huán)供應(yīng)鏈管理具體到制造商是否開展產(chǎn)品網(wǎng)絡(luò)直銷渠道的模型描述中,然后將閉環(huán)供應(yīng)鏈具體分為制造商回收閉環(huán)供應(yīng)鏈,零售商回收閉環(huán)供應(yīng)鏈和第三方回收閉環(huán)供應(yīng)鏈,之后分別探討網(wǎng)絡(luò)直銷渠道給每種供應(yīng)鏈帶來(lái)的影響和變化,并通過(guò)數(shù)值從網(wǎng)絡(luò)市場(chǎng)占有率和渠道交叉影響因子兩個(gè)參數(shù)影響的角度分析了網(wǎng)絡(luò)銷售下閉環(huán)供應(yīng)鏈管理的經(jīng)濟(jì)效益和定價(jià)策略。 結(jié)論主要有下幾個(gè)方面：首先對(duì)于整個(gè)閉環(huán)供應(yīng)鏈管理系統(tǒng)來(lái)說(shuō)來(lái)說(shuō),增加產(chǎn)品的網(wǎng)絡(luò)直銷模式是有利可圖的,不論是從參與主體的經(jīng)濟(jì)利益還是購(gòu)買產(chǎn)品服務(wù)的消費(fèi)者來(lái)說(shuō),網(wǎng)絡(luò)銷售渠道給各方帶來(lái)了經(jīng)濟(jì)上和心理上的良性影響；在此基礎(chǔ)上通過(guò)數(shù)值模擬得出渠道影響因子和網(wǎng)絡(luò)市場(chǎng)占有率變動(dòng)下博弈的各方主體利潤(rùn)的變化以及如何依據(jù)市場(chǎng)的變動(dòng)來(lái)選擇回收模式和定價(jià)策略,給閉環(huán)供應(yīng)鏈管理提供了理論建議。
[Abstract]:The concept of national strategy of sustainable development permeates all levels of social development, and enterprises as an important epitome of social and economic development. Bringing the concept of environmental protection into the management of enterprises is not only the mandatory requirement of relevant laws and regulations, but also the economic embodiment of green environmental awareness. As an extension and supplement of supply chain management, closed-loop supply chain management emerges as the times require. At the same time, the emergence of electronic commerce has injected new vitality into the market economy and created subversive changes, which has changed the concept and technology of enterprise management, and the closed-loop supply chain management will inevitably be influenced by the Internet. The integration of electronic commerce will also make the closed-loop supply chain system more efficient and flexible, and create greater economic benefits. In this paper, the pricing strategy of closed-loop supply chain under network sales is systematically analyzed. Firstly, the closed-loop supply chain management in the electronic commerce environment is put into the model description of whether the manufacturer carries out the direct marketing channel of the product network. Then the closed-loop supply chain is divided into manufacturer recycling closed-loop supply chain, retailer recycling closed-loop supply chain and third-party recycling closed-loop supply chain. The economic benefits and pricing strategies of closed-loop supply chain management under network sales are analyzed by numerical analysis from the point of view of network market share and channel cross-influence factor. The main conclusions are as follows: first of all, for the whole closed-loop supply chain management system, it is profitable to increase the network direct selling model of products, whether from the economic interests of the participants or the consumers who purchase the products and services. Network sales channels have brought economic and psychological positive effects to all parties; On this basis, through the numerical simulation, we get the change of the main profit of each party in the game under the influence factor of the channel and the change of the market share of the network, and how to choose the recovery mode and the pricing strategy according to the change of the market. It provides theoretical advice for closed-loop supply chain management.
【學(xué)位授予單位】：鄭州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F274;F224

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本文編號(hào)：2105678