用戶(hù)創(chuàng)新的機(jī)理及模式研究
本文選題:用戶(hù)創(chuàng)新 + 領(lǐng)先用戶(hù); 參考:《武漢理工大學(xué)》2014年博士論文
【摘要】:在開(kāi)放式創(chuàng)新的背景下企業(yè)越來(lái)越重視對(duì)外部資源的開(kāi)發(fā)和利用。隨著消費(fèi)者創(chuàng)新意識(shí)的覺(jué)醒和營(yíng)銷(xiāo)觀念的改變,用戶(hù)成為積極主動(dòng)的創(chuàng)新者,并試圖通過(guò)創(chuàng)新來(lái)滿(mǎn)足自己的差異化需求。同時(shí),現(xiàn)代信息與網(wǎng)絡(luò)通訊技術(shù)的迅猛發(fā)展為用戶(hù)提供了必備的創(chuàng)新工具和渠道,為用戶(hù)獲取專(zhuān)業(yè)技術(shù)、提高創(chuàng)新能力、促進(jìn)知識(shí)學(xué)習(xí)和創(chuàng)新擴(kuò)散提供了有效的平臺(tái),使得用戶(hù)創(chuàng)新成為一種現(xiàn)實(shí)。此外,用戶(hù)作為市場(chǎng)信息的提供者和創(chuàng)新者,是企業(yè)重要的外部創(chuàng)新資源之一,如何準(zhǔn)確地識(shí)別和培養(yǎng)領(lǐng)先用戶(hù),使其積極、高效地參與創(chuàng)新活動(dòng)已經(jīng)成為企業(yè)創(chuàng)新管理中的一大難題,也是企業(yè)提高核心競(jìng)爭(zhēng)力的關(guān)鍵。 本文綜合運(yùn)用系統(tǒng)動(dòng)力學(xué)、博弈論、網(wǎng)絡(luò)理論、擴(kuò)散理論等原理和方法,對(duì)用戶(hù)創(chuàng)新進(jìn)行了全面、系統(tǒng)的研究。研究工作主要包含理論和實(shí)證兩個(gè)方面:理論部分主要包括對(duì)用戶(hù)創(chuàng)新的起源、內(nèi)涵、多角度釋義、形成與演化、規(guī)律與特征、效應(yīng)與模式等方面的研究;實(shí)證部分以華為為例,論證理論部分提出的相關(guān)結(jié)論,并揭示出企業(yè)用戶(hù)創(chuàng)新的基本路徑與模式。具體而言,全文主要包括以下7個(gè)部分: 第一部分是導(dǎo)論。提出了用戶(hù)創(chuàng)新的研究背景和意義,系統(tǒng)地回顧和總結(jié)了用戶(hù)創(chuàng)新的國(guó)內(nèi)外研究現(xiàn)狀,明確研究?jī)?nèi)容、方法和技術(shù)路線(xiàn)。 第二部分介紹用戶(hù)創(chuàng)新的基本理論框架。通過(guò)梳理創(chuàng)新理論的發(fā)展和用戶(hù)創(chuàng)新研究的起源,對(duì)用戶(hù)創(chuàng)新及其相關(guān)理論進(jìn)行概念界定和特征、功能剖析,為后續(xù)章節(jié)提供理論支撐。同時(shí)對(duì)用戶(hù)創(chuàng)新系統(tǒng)進(jìn)行分析,揭示用戶(hù)創(chuàng)新系統(tǒng)的組成和結(jié)構(gòu)。 第三部分研究用戶(hù)創(chuàng)新的動(dòng)力機(jī)制。首先梳理創(chuàng)新動(dòng)力領(lǐng)域的相關(guān)研究成果,進(jìn)而分析用戶(hù)創(chuàng)新的動(dòng)力因素和動(dòng)力運(yùn)行機(jī)制,最后通過(guò)系統(tǒng)動(dòng)力學(xué)的思想對(duì)用戶(hù)創(chuàng)新系統(tǒng)進(jìn)行分析和模擬。 第四部分研究用戶(hù)創(chuàng)新行為的演化機(jī)理。首先從委托代理理論、帕累托改進(jìn)以及效用理論三個(gè)方面綜合分析用戶(hù)創(chuàng)新行為的理論基礎(chǔ),進(jìn)而運(yùn)用演化博弈的思想對(duì)用戶(hù)創(chuàng)新系統(tǒng)進(jìn)行深入分析,構(gòu)造基于有限理性假設(shè)的用戶(hù)創(chuàng)新行為博弈模型,運(yùn)用演化博弈理論對(duì)用戶(hù)群體和企業(yè)(制造商)群體的用戶(hù)創(chuàng)新參與決策進(jìn)行動(dòng)態(tài)博弈分析,并運(yùn)用系統(tǒng)動(dòng)力學(xué)對(duì)其進(jìn)行模擬,分析用戶(hù)創(chuàng)新行為的內(nèi)在機(jī)理。 第五部分研究用戶(hù)創(chuàng)新的三大效應(yīng),主要是用戶(hù)創(chuàng)新的網(wǎng)絡(luò)效應(yīng)、擴(kuò)散效應(yīng)和風(fēng)險(xiǎn)效應(yīng)。(1)通過(guò)研究用戶(hù)創(chuàng)新網(wǎng)絡(luò)的構(gòu)成與特征,探究用戶(hù)創(chuàng)新網(wǎng)絡(luò)的信息傳遞效應(yīng)、協(xié)同創(chuàng)新效應(yīng)和外部經(jīng)濟(jì)效應(yīng)。(2)通過(guò)Bass擴(kuò)散模型和系統(tǒng)動(dòng)力學(xué)模擬相結(jié)合的方法研究用戶(hù)創(chuàng)新的擴(kuò)散效應(yīng)。(3)通過(guò)對(duì)用戶(hù)創(chuàng)新風(fēng)險(xiǎn)因素的分析,,探討用戶(hù)創(chuàng)新風(fēng)險(xiǎn)的誘惑效應(yīng)、約束效應(yīng)和平衡效應(yīng)。 第六部分研究用戶(hù)創(chuàng)新的模式。分別研究了基于領(lǐng)先用戶(hù)的用戶(hù)創(chuàng)新模式和基于用戶(hù)創(chuàng)新工具箱的用戶(hù)創(chuàng)新模式;構(gòu)建了領(lǐng)先用戶(hù)識(shí)別的指標(biāo)體系,并使用粗糙集的方法對(duì)領(lǐng)先用戶(hù)的識(shí)別指標(biāo)體系進(jìn)行評(píng)價(jià)與約簡(jiǎn);研究了基于用戶(hù)工具箱的用戶(hù)創(chuàng)新模式的實(shí)現(xiàn)條件和流程;最后對(duì)兩種用戶(hù)創(chuàng)新模式進(jìn)行比較,提出各自適應(yīng)的創(chuàng)新類(lèi)型,并提出新的基于產(chǎn)學(xué)研用協(xié)同創(chuàng)新的用戶(hù)創(chuàng)新模式。 第七部分為案例分析。介紹華為用戶(hù)創(chuàng)新的基本情況,分別剖析華為用戶(hù)創(chuàng)新的實(shí)施框架、過(guò)程和模式,以及實(shí)施過(guò)程中的關(guān)鍵影響因素。最終基于華為的實(shí)踐設(shè)計(jì)用戶(hù)創(chuàng)新路徑,為用戶(hù)創(chuàng)新在其他企業(yè)的實(shí)施提供可以參考的模式。
[Abstract]:In the context of open innovation, enterprises pay more and more attention to the development and utilization of external resources. With the awakening of consumers' awareness of innovation and the change of marketing concepts, users become active innovators and try to meet their own differential needs through innovation. At the same time, the rapid development of information and network communication technology is used as a use. The user provides the necessary innovative tools and channels to provide an effective platform for users to acquire professional technology, improve their innovation ability, promote knowledge learning and innovation diffusion, and make user innovation a reality. In addition, as a provider and innovator of market information, it is one of the important external innovation resources of the enterprise. To identify and train leading users, to actively and efficiently participate in innovative activities has become a major problem in enterprise innovation management, and is also the key to improving the core competitiveness of enterprises.
This paper comprehensively uses the principles and methods of system dynamics, game theory, network theory, diffusion theory and other principles and methods, and makes a comprehensive and systematic study of user innovation. The research work mainly includes two aspects of theory and demonstration: the theoretical part mainly includes the origin, the internal culvert, the multi angle definition, the formation and evolution, the law and the characteristics and the effect of the user innovation. The empirical part, taking HUAWEI as an example, demonstrates the relevant conclusions made by the theory part, and reveals the basic path and mode of enterprise user innovation. In particular, the full text includes the following 7 parts:
The first part is introduction. It puts forward the background and significance of the research on user innovation, reviews and summarizes the research status of user innovation at home and abroad systematically, and makes clear the content, method and technical route of the research.
The second part introduces the basic theoretical framework of user innovation. By combing the development of innovation theory and the origin of user innovation research, it defines and features the concept and characteristics of user innovation and related theories, and provides theoretical support for the subsequent chapters. Meanwhile, it analyzes the user innovation system and reveals the composition of the user innovation system. And structure.
The third part studies the dynamic mechanism of user innovation. Firstly, it combs the related research results in the field of innovation dynamics, and then analyzes the dynamic factors and dynamic mechanism of user innovation, and finally analyzes and simulate the user innovation system through the idea of system dynamics.
The fourth part studies the evolution mechanism of the user's innovation behavior. First, it analyzes the theoretical basis of the user's innovation behavior from three aspects of principal agent theory, Pareto improvement and utility theory, and then analyzes the user innovation system deeply with the idea of evolutionary game, and constructs the user innovation behavior based on the limited rational hypothesis. The game model is used to make dynamic game analysis on user group and enterprise (manufacturer) group's User Innovation participation decision by evolutionary game theory, and use system dynamics to simulate it and analyze the internal mechanism of user's innovation behavior.
The fifth part studies the three effects of user innovation, mainly the network effect, diffusion effect and risk effect of user innovation. (1) through the study of the composition and characteristics of the user innovation network, the information transfer effect of the user innovation network, the synergistic innovation effect and the external economic effect are explored. (2) through the Bass diffusion model and the system dynamics simulation The combination method is used to study the diffusion effect of user innovation. (3) through the analysis of the risk factors of user innovation, the temptation effect, constraint effect and balance effect of user innovation risk are discussed.
The sixth part studies the mode of user innovation. It studies the user innovation model based on the leading user and the user innovation model based on the user innovation toolbox, constructs the index system of the leading user identification, and evaluates and reduces the identification index system of the leading users by using the rough set method; and studies the user based on the user. The implementation conditions and process of the user innovation model of the toolbox; finally, compare the two kinds of user innovation models, put forward the innovative types adapted to each other, and put forward a new user innovation model based on the collaborative innovation of production, learning and research.
The seventh part is a case analysis. The basic situation of HUAWEI user innovation is introduced, and the implementation framework, process and mode of HUAWEI user innovation, as well as the key influencing factors in the implementation process are analyzed respectively. Finally, based on the practice of HUAWEI, the user innovation path is designed to provide a reference model for the user innovation in the implementation of his enterprise.
【學(xué)位授予單位】:武漢理工大學(xué)
【學(xué)位級(jí)別】:博士
【學(xué)位授予年份】:2014
【分類(lèi)號(hào)】:F274;F273.1;N941.3
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