本文選題：延長殼牌石油 + 成品油物流管理��； 參考：《西北大學》2014年碩士論文

【摘要】：伴隨著我國國內(nèi)市場成品油零售市場的逐漸開放,大型跨國石油公司一般采用和內(nèi)資企業(yè)組建合資公司的方式,參與到國內(nèi)成品油零售市場的競爭中來。作為成品油市場的后來者,面臨已經(jīng)形成的國內(nèi)石油零售格局,唯有在快速發(fā)展的同時不斷的降低成本,才能在兩大集團的夾縫中尋求生存的機會。而隨著油站網(wǎng)絡規(guī)模的逐漸擴大,成品油物流因素顯得越發(fā)重要,延長殼牌石油迅速擴張過程中,物流的瓶頸已經(jīng)成為制約發(fā)展的新問題,這也是本文的主要研究對象。 本文通過以供應鏈理論以及供應鏈理論中物流理論為基礎依據(jù),結(jié)合成品油物流的內(nèi)涵和運行模式,通過調(diào)查研究,比較研究以及案例研究的方法對延長殼牌石油成品油物流環(huán)節(jié)的現(xiàn)狀和存在問題進行淺析,對近兩年對物流的需求進行預測,并在此基礎之上提出了延長殼牌石油成品油物流管理優(yōu)化方案以及保障措施。本文首先概述了延長殼牌石油的發(fā)展歷史、主營業(yè)務、組織機構(gòu)、商業(yè)原則以及成品油物流的現(xiàn)狀,隨后通過深入一線的調(diào)查研究,分析出了成品油物流存在的問題和成因。然后,運用理論知識和行業(yè)標桿企業(yè)的先進經(jīng)驗對對物流環(huán)節(jié)的需求預測,提出了成品油物流管理優(yōu)化方案。最后,針對成品油物流管理形成的方案,明確了實施過程中應注意的問題。同時,對如何保障落實提出了措施。 本文結(jié)合成品油物流的相關理論從總體規(guī)劃、目標重點、實施思路、實施方案四個方面對延長殼牌石油的成品油物理管理提出了優(yōu)化方案。對指導現(xiàn)階段的延長殼牌如何提高運營中關鍵的物流環(huán)節(jié)的運行效率及降低成本方面有一定的參考價值。
[Abstract]:With the gradual opening of domestic oil retail market, large multinational oil companies generally adopt the way of establishing joint ventures with domestic enterprises to participate in the competition of domestic oil products retail market. As the latecomer of the oil products market, facing the domestic oil retail pattern that has been formed, only with the rapid development and the constant reduction of the cost, can we seek the chance to survive in the gap between the two groups. With the gradual expansion of oil filling station network, the logistics factor of refined oil becomes more and more important. In the process of prolonging Shell's rapid expansion, the bottleneck of logistics has become a new problem restricting the development, which is also the main research object of this paper. On the basis of supply chain theory and logistics theory of supply chain, combined with the connotation and operation mode of refined oil logistics, this paper makes an investigation and research. The methods of comparative study and case study are used to analyze the present situation and existing problems of the logistics link of Yanchang Shell Petroleum Product Oil, and forecast the demand of logistics in the last two years. On this basis, the optimized logistics management scheme and the safeguard measures are put forward. In this paper, the development history, main business, organization, commercial principle and current situation of product oil logistics of Yanchang Shell are summarized, and then the problems and causes of product oil logistics are analyzed through in-depth investigation and research. Then, using the theory knowledge and the advanced experience of the benchmarking enterprise to forecast the demand of the logistics link, the optimization scheme of the logistics management of the finished oil is put forward. Finally, according to the scheme of product oil logistics management, the problems that should be paid attention to in the process of implementation are clarified. At the same time, how to ensure the implementation of measures. Combined with the related theory of product oil logistics, this paper puts forward an optimized scheme for the physical management of refined oil products of Yanchang Shell from four aspects: general planning, objective focus, implementation idea and implementation plan. It has certain reference value for instructing how to improve the operation efficiency and reduce the cost of the key logistics link.
【學位授予單位】：西北大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F416.22

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