本文選題：供應鏈轉型 + 電子商務��； 參考：《管理世界》2015年04期

【摘要】：現(xiàn)有供應鏈理論盡管討論了企業(yè)間協(xié)同和消費者對供應鏈協(xié)同的影響,然而,在電商情境下,對以合作伙伴協(xié)同為主的供應鏈如何轉型為面向消費者的供應鏈,及面向消費者與面向合作伙伴供應鏈的差異缺乏深入探討。本文在戰(zhàn)略更新理論和動態(tài)能力理論基礎上,通過兩家電商企業(yè)及其供應商從傳統(tǒng)供應鏈轉型為電商供應鏈的案例研究發(fā)現(xiàn):(1)電商供應鏈轉型存在重構式和漸進式兩種戰(zhàn)略更新模式,重構式轉型主要通過資源獲取形成能力重構,再通過能力重構實現(xiàn)供應鏈戰(zhàn)略更新;漸進式轉型主要通過資源整合實現(xiàn)能力拓展,再通過能力拓展實現(xiàn)供應鏈戰(zhàn)略更新;(2)面向消費者與面向合作伙伴供應鏈協(xié)同的差異主要體現(xiàn)在核心價值、成本結構、協(xié)同主體和IT應用4個方面。這一研究將戰(zhàn)略更新理論從單一企業(yè)視角擴展到供應鏈視角,提出了從面向合作伙伴到面向消費者的供應鏈戰(zhàn)略轉型理論框架,拓展了供應鏈轉型的理論內(nèi)涵,對中國企業(yè)在互聯(lián)網(wǎng)進程中實現(xiàn)供應鏈轉型具有理論指導和實踐啟示意義。
[Abstract]:Although the existing supply chain theory discusses the influence of the cooperation between enterprises and consumers on the supply chain collaboration, however, in the context of e-commerce, how to transform the supply chain based on the cooperation of partners into a consumer-oriented supply chain. And consumer-oriented and partner-oriented supply chain differences lack of in-depth discussion. Based on the theory of strategic renewal and dynamic capability, Through the case study of two appliance enterprises and their suppliers transforming from traditional supply chain to e-commerce supply chain, it is found that there are two kinds of strategic renewal modes in the transition of e-commerce supply chain: reconfiguration mode and gradual mode. The reconfigurable transformation mainly forms the ability reconfiguration through the resource acquisition, then realizes the supply chain strategic renewal through the ability reconfiguration; the gradual transformation mainly realizes the ability expansion through the resources integration, The differences of supply chain cooperation between consumers and partners are mainly reflected in four aspects: core value, cost structure, collaborative agent and IT application. This research extends the strategic renewal theory from the single enterprise perspective to the supply chain perspective, and puts forward the theoretical framework of supply chain strategic transformation from partner to consumer, which expands the theoretical connotation of supply chain transformation. It has theoretical guidance and practical enlightenment significance for Chinese enterprises to realize supply chain transformation in the process of Internet.
【作者單位】： 中山大學管理學院;
【基金】：國家自然科學基金項目(71371198) 國家社會科學基金重大招標項目(14ZDA074)的資助
【分類號】：F274;F724.6

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相關期刊論文 前5條

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本文編號：1808617