本文選題：供應(yīng)鏈轉(zhuǎn)型 + 電子商務(wù)　； 參考：《管理世界》2015年04期

【摘要】：現(xiàn)有供應(yīng)鏈理論盡管討論了企業(yè)間協(xié)同和消費(fèi)者對(duì)供應(yīng)鏈協(xié)同的影響,然而,在電商情境下,對(duì)以合作伙伴協(xié)同為主的供應(yīng)鏈如何轉(zhuǎn)型為面向消費(fèi)者的供應(yīng)鏈,及面向消費(fèi)者與面向合作伙伴供應(yīng)鏈的差異缺乏深入探討。本文在戰(zhàn)略更新理論和動(dòng)態(tài)能力理論基礎(chǔ)上,通過(guò)兩家電商企業(yè)及其供應(yīng)商從傳統(tǒng)供應(yīng)鏈轉(zhuǎn)型為電商供應(yīng)鏈的案例研究發(fā)現(xiàn):(1)電商供應(yīng)鏈轉(zhuǎn)型存在重構(gòu)式和漸進(jìn)式兩種戰(zhàn)略更新模式,重構(gòu)式轉(zhuǎn)型主要通過(guò)資源獲取形成能力重構(gòu),再通過(guò)能力重構(gòu)實(shí)現(xiàn)供應(yīng)鏈戰(zhàn)略更新;漸進(jìn)式轉(zhuǎn)型主要通過(guò)資源整合實(shí)現(xiàn)能力拓展,再通過(guò)能力拓展實(shí)現(xiàn)供應(yīng)鏈戰(zhàn)略更新;(2)面向消費(fèi)者與面向合作伙伴供應(yīng)鏈協(xié)同的差異主要體現(xiàn)在核心價(jià)值、成本結(jié)構(gòu)、協(xié)同主體和IT應(yīng)用4個(gè)方面。這一研究將戰(zhàn)略更新理論從單一企業(yè)視角擴(kuò)展到供應(yīng)鏈視角,提出了從面向合作伙伴到面向消費(fèi)者的供應(yīng)鏈戰(zhàn)略轉(zhuǎn)型理論框架,拓展了供應(yīng)鏈轉(zhuǎn)型的理論內(nèi)涵,對(duì)中國(guó)企業(yè)在互聯(lián)網(wǎng)進(jìn)程中實(shí)現(xiàn)供應(yīng)鏈轉(zhuǎn)型具有理論指導(dǎo)和實(shí)踐啟示意義。
[Abstract]:Although the existing supply chain theory discusses the influence of the cooperation between enterprises and consumers on the supply chain collaboration, however, in the context of e-commerce, how to transform the supply chain based on the cooperation of partners into a consumer-oriented supply chain. And consumer-oriented and partner-oriented supply chain differences lack of in-depth discussion. Based on the theory of strategic renewal and dynamic capability, Through the case study of two appliance enterprises and their suppliers transforming from traditional supply chain to e-commerce supply chain, it is found that there are two kinds of strategic renewal modes in the transition of e-commerce supply chain: reconfiguration mode and gradual mode. The reconfigurable transformation mainly forms the ability reconfiguration through the resource acquisition, then realizes the supply chain strategic renewal through the ability reconfiguration; the gradual transformation mainly realizes the ability expansion through the resources integration, The differences of supply chain cooperation between consumers and partners are mainly reflected in four aspects: core value, cost structure, collaborative agent and IT application. This research extends the strategic renewal theory from the single enterprise perspective to the supply chain perspective, and puts forward the theoretical framework of supply chain strategic transformation from partner to consumer, which expands the theoretical connotation of supply chain transformation. It has theoretical guidance and practical enlightenment significance for Chinese enterprises to realize supply chain transformation in the process of Internet.
【作者單位】： 中山大學(xué)管理學(xué)院;
【基金】：國(guó)家自然科學(xué)基金項(xiàng)目(71371198) 國(guó)家社會(huì)科學(xué)基金重大招標(biāo)項(xiàng)目(14ZDA074)的資助
【分類號(hào)】：F274;F724.6

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本文編號(hào)：1808617