本文選題：優(yōu)質(zhì)豬肉供應(yīng)鏈　切入點：質(zhì)量行為　出處：《山東農(nóng)業(yè)大學(xué)》2014年博士論文　論文類型：學(xué)位論文

【摘要】：中國是世界上最大的豬肉生產(chǎn)和消費大國，但我國的豬肉質(zhì)量普遍存在著安全隱患，導(dǎo)致豬肉質(zhì)量安全事件時有發(fā)生，既影響了國內(nèi)豬肉消費者的身心健康，又制約著中國豬肉產(chǎn)業(yè)國際競爭力的培育和提升。這些問題產(chǎn)生的原因在于，豬肉產(chǎn)品質(zhì)量安全不是一個企業(yè)或一個環(huán)節(jié)的問題，而是涉及到生豬養(yǎng)殖、屠宰加工、存儲運輸、銷售到消費者手中的各個環(huán)節(jié)。行為主體的質(zhì)量行為不規(guī)范、質(zhì)量信息不對稱，管理不規(guī)范，沒有形成良好的協(xié)調(diào)機制，導(dǎo)致豬肉供應(yīng)鏈的質(zhì)量預(yù)防水平、懲罰與利益分配水平均不合理，最終導(dǎo)致豬肉質(zhì)量鏈的不穩(wěn)定、失控和斷裂。在生豬質(zhì)量一定的情況下，如何促進屠宰加工和銷售環(huán)節(jié)的質(zhì)量行為協(xié)調(diào)，形成利益共享、風(fēng)險共擔(dān)的供應(yīng)鏈合作伙伴機制，促進行為主體間的質(zhì)量行為的配合得當，最終確保從生豬養(yǎng)殖到餐桌的整個供應(yīng)鏈的豬肉質(zhì)量安全，已成為我國政府、企業(yè)和學(xué)者們共同關(guān)注的重要問題，迫切需要研究。 本文在綜述國內(nèi)外文獻、走訪相關(guān)專家并進行實地調(diào)研的基礎(chǔ)上，以提高豬肉質(zhì)量安全水平和消費者滿意度為切入點，以實現(xiàn)優(yōu)質(zhì)豬肉供應(yīng)鏈中屠宰加工與銷售環(huán)節(jié)質(zhì)量行為協(xié)調(diào)目標為目的，綜合運用了系統(tǒng)分析和統(tǒng)計分析、結(jié)構(gòu)方程計量模型分析、熵變模型分析、微分博弈分析和系統(tǒng)仿真等方法，，從相關(guān)文獻綜述、系統(tǒng)全面認識研究對象、現(xiàn)狀統(tǒng)計描述、影響因素識別、協(xié)調(diào)機制分析、對策建議提出等六大方面，對優(yōu)質(zhì)豬肉供應(yīng)鏈中屠宰加工與銷售環(huán)節(jié)的質(zhì)量行為協(xié)調(diào)機制進行了系統(tǒng)深入的研究。 本文首先對優(yōu)質(zhì)豬肉、優(yōu)質(zhì)豬肉供應(yīng)鏈、屠宰加工環(huán)節(jié)與銷售環(huán)節(jié)質(zhì)量行為協(xié)調(diào)的相關(guān)問題等內(nèi)容進行了系統(tǒng)的界定與闡釋，從宏觀層面上全面認識研究對象及其內(nèi)容系統(tǒng)，為下一步深入研究奠定理論基礎(chǔ)。研究表明，為實現(xiàn)協(xié)調(diào)狀態(tài)目標和協(xié)調(diào)結(jié)果目標，優(yōu)質(zhì)豬肉供應(yīng)鏈屠宰加工與銷售環(huán)節(jié)質(zhì)量行為協(xié)調(diào)是以認知為基礎(chǔ)，以系統(tǒng)觀為思想，以提高優(yōu)質(zhì)豬肉供應(yīng)鏈整體競爭優(yōu)勢、追求個體利益最大化為動因的動態(tài)演化過程。 本文利用山東省等9�。ㄊ校┑�982份問卷調(diào)查數(shù)據(jù)，從雙方的認知協(xié)調(diào)與行為協(xié)調(diào)2個層面實證研究了雙方在環(huán)境維護、投入品來源、檢疫檢驗、設(shè)施配置、生產(chǎn)檔案、員工培訓(xùn)、質(zhì)量標準與追溯等7個方面的質(zhì)量行為協(xié)調(diào)狀況。然后，運用結(jié)構(gòu)方程模型分析了超市質(zhì)量行為協(xié)調(diào)的影響因素。結(jié)果表明：屠宰加工企業(yè)的質(zhì)量安全認知與行為均優(yōu)于超市。并且超市的質(zhì)量行為協(xié)調(diào)認知狀況受經(jīng)營特征、環(huán)境特征的顯著正向影響，超市質(zhì)量行為協(xié)調(diào)狀況受認知特征和經(jīng)營特征的顯著正向影響。 在實證研究的基礎(chǔ)上，闡述了優(yōu)質(zhì)豬肉供應(yīng)鏈屠宰加工與銷售環(huán)節(jié)質(zhì)量行為協(xié)調(diào)的形成與演進機制模型，從動力機制、傳導(dǎo)機制、實現(xiàn)機制三大主導(dǎo)機制，以及促進機制和保障機制兩大輔助機制方面深入剖析。然后，運用熵變模型深入系統(tǒng)地揭示屠宰加工與銷售環(huán)節(jié)質(zhì)量行為協(xié)調(diào)演進的過程、影響因素及其作用關(guān)系，得到結(jié)論：熵變模型視角的屠宰加工與銷售環(huán)節(jié)質(zhì)量行為協(xié)調(diào)機制表明，增加負熵流和減少正熵流是促進兩環(huán)節(jié)質(zhì)量行為協(xié)調(diào)逐步提高，實現(xiàn)質(zhì)量行為協(xié)調(diào)效應(yīng)的根本途徑，并利用兩環(huán)節(jié)的實地調(diào)查數(shù)據(jù)印證了理論分析。 在豬肉供應(yīng)鏈質(zhì)量行為及其協(xié)調(diào)研究的基礎(chǔ)上，借鑒一般供應(yīng)鏈質(zhì)量控制與協(xié)調(diào)問題的研究成果，運用微分博弈方法，深入系統(tǒng)地研究由單一屠宰加工企業(yè)和單一超市組成的二級豬肉供應(yīng)鏈質(zhì)量行為協(xié)調(diào)機制，考察了Nash非合作博弈、Stackelberg主從博弈以及協(xié)同合作博弈情形下屠宰加工企業(yè)和超市的最優(yōu)質(zhì)量行為決策，結(jié)果表明協(xié)同合作決策模式下，屠宰加工企業(yè)和超市的質(zhì)量行為以及豬肉供應(yīng)鏈總體利潤均嚴格優(yōu)于在非合作決策模式下的相應(yīng)值。然后通過證明給出了能夠使屠宰加工企業(yè)和超市的個體利潤達到帕累托最優(yōu)，進而實現(xiàn)雙方質(zhì)量行為協(xié)調(diào)的供應(yīng)鏈總體利潤分配系數(shù)的取值范圍。最后運用算例試算和系統(tǒng)仿真驗證微分博弈得到的結(jié)論。 基于前文研究結(jié)論，提出了促進優(yōu)質(zhì)豬肉供應(yīng)鏈中屠宰加工與銷售環(huán)節(jié)質(zhì)量行為協(xié)調(diào)的對策建議。具體包括政府應(yīng)加強理念宣傳，加大產(chǎn)業(yè)扶持政策，完善社會化服務(wù)體系，加強立法與監(jiān)管，維護良好的豬肉市場秩序；行業(yè)策略有健全行業(yè)組織培訓(xùn)與協(xié)調(diào)職能，推動信息共享和信用制度的建立；供應(yīng)鏈策略包括加強溝通與合作，建立合理的利益分配與風(fēng)險共擔(dān)機制，制定協(xié)調(diào)度評價體系；企業(yè)應(yīng)作出堅定的信任與承諾，強化內(nèi)部學(xué)習(xí)與責(zé)任意識，完善內(nèi)部管理制度；消費者應(yīng)培養(yǎng)健康的消費理念，提高信息反饋與維權(quán)意識并積極參與社會監(jiān)督。
[Abstract]:Chinese is the world's largest pork production and consumption country, but China's pork quality exists security risks, resulting in pork quality and safety incidents have occurred, not only affects the domestic pork consumers' physical and mental health, but also restricts the cultivation and enhance the international competitiveness of the pork industry is China. The causes of these problems, not an enterprise quality and safety of pork products or a part of the problem, but related to the pig breeding, slaughtering and processing, storage, transportation, sales to all aspects of consumers. The quality of behavior subject is not standardized, the quality information asymmetry, management is not standardized, not form a good coordination mechanism, resulting in the quality of the pork supply chain the level of prevention, punishment and benefit distribution level are not reasonable, resulting in the quality of pork chain is not stable, out of control and fracture. In pig weight, how to promote The quality of behavior coordination for slaughter and processing and sales, the formation of benefit sharing, risk sharing mechanism of supply chain partners, with the promotion of quality behavior between subjects properly, and ultimately ensure the quality and safety of pork to the whole supply chain table from pig breeding, has become China's government, a common concern of enterprises and scholars the urgent need to study.
This paper reviewed the domestic and foreign literature, and interviewed experts on the investigation, in order to improve the quality and safety of pork and the level of customer satisfaction as the starting point, to achieve the coordination of quality behavior in the supply chain of slaughtering and processing and sales target for the purpose of high quality pork, comprehensive use of system analysis and statistical analysis, structural equation analysis measurement model, model analysis of entropy, differential game analysis and system simulation method, the related literature review system, comprehensive understanding of the object of study, present situation of statistical description, influence factors identification, coordination mechanism analysis, put forward countermeasures and suggestions in six aspects, the slaughter in high quality pork supply chain processing and sales link quality behavior coordination mechanism are studied.
Firstly, high quality pork, high quality pork supply chain coordination, quality behavior slaughtering industry and sales related issues such as the definition and explanation of the system, from the macro level, a comprehensive understanding of research object and content system, for the further research and laid the theoretical foundation. The results show that to achieve the coordination of target state. And the results of the coordination, the quality behavior of high quality pork supply chain of slaughtering and processing and sales coordination is based on cognition, based on ideas, to improve the quality of pork supply chain competition, the pursuit of the maximization of individual interests motivation of the dynamic evolution process.
The Shandong province and other 9 provinces (municipalities) of the 982 survey data, from the cognitive behavior of coordination and coordination between the two sides in 2 aspects of empirical research both in environmental protection, sources of inputs, inspection and quarantine, equipment and facilities, production records, staff training, quality behavior coordination status of 7 aspects of quality standards and traceability etc.. Then, by using the structural equation model to analyze the factors affecting the quality of supermarket behavior coordination. The results show that the quality and safety of cognition and behavior of slaughtering and processing enterprises are better than the supermarket. The quality situation of cognition and behavior coordination by the supermarket business characteristics, a significant positive effect of environmental characteristics, a significant positive effect of supermarket quality behavior coordination status of cognition characteristics and operating characteristics.
On the basis of empirical research, expounds the quality behavior of high quality pork supply chain coordination slaughter and processing and sales model from the formation and evolution mechanism, dynamic mechanism, transmission mechanism and Realization Mechanism of the three leading mechanism, in-depth analysis and promotion mechanism and guarantee mechanism of two auxiliary mechanism. Then, using entropy model in-depth system to reveal the process of slaughtering and processing quality behavior and sales coordination evolution, influence factors and their relationship, and draws a conclusion that the entropy change model from the perspective of quality behavior of slaughter and processing and sales coordination mechanisms that increase the negative entropy flow and reduce positive entropy is to promote the quality of two link coordination gradually improved, the basic way to realize quality behavior the coordination effect, and the use of field survey data of two aspects confirms the theoretical analysis.
Based on the research of supply chain quality behavior and coordination, from the results of the research on supply chain quality control and coordination problem, using the differential game method, in-depth study on processing by single slaughtering enterprises and a supermarket consisting of two grade pork supply chain quality behavior coordination mechanism, the effects of Nash non cooperative game, optimal decision the quality behavior of slaughter and processing enterprises and supermarket Stackelberg game and cooperative game situation, results show that collaborative decision mode, the corresponding value decision model in the non cooperative behavior of the quality of slaughter and processing enterprises and supermarket and pork supply chain are strictly better than the overall profit. Then through the proof and can make the slaughtering and processing enterprises the supermarket of individual profit to achieve the Pareto optimal allocation of supply chain, so as to realize the overall profits of both quality of action coordination department Finally, the conclusion of the differential game is verified by the numerical example and the system simulation.
Based on the above research conclusion, put forward some countermeasures to promote the quality of behavior in high quality pork supply chain slaughter and processing and sales coordination. Including the government should strengthen the concept of propaganda, increase industry support policy, improve the social service system, strengthen legislation and supervision, maintain the good order of pork market; industry strategy sound industry training organization and coordination functions, promote the establishment of information sharing and credit system; supply chain strategy to strengthen communication and cooperation, the establishment of reasonable distribution of benefits and risk sharing mechanism, establish coordination degree evaluation system; enterprises should make a firm commitment and trust, strengthen internal learning and responsibility consciousness, improve the internal management system; consumers should develop healthy the concept of consumption, improve information feedback and awareness of rights and actively participate in social supervision.

【學(xué)位授予單位】：山東農(nóng)業(yè)大學(xué)
【學(xué)位級別】：博士
【學(xué)位授予年份】：2014
【分類號】：F322;F323.7

【參考文獻】

相關(guān)期刊論文 前10條

1 孫世民;周林;王繼永;;優(yōu)質(zhì)豬肉供應(yīng)鏈合作伙伴有效競合的內(nèi)涵與形成機理模型[J];商業(yè)研究;2009年01期

2 張園園;孫世民;季柯辛;;論供應(yīng)鏈環(huán)境下養(yǎng)豬場戶的質(zhì)量安全行為[J];科技和產(chǎn)業(yè);2011年10期

3 季柯辛;張園園;孫世民;;論優(yōu)質(zhì)豬肉供應(yīng)鏈核心企業(yè)的質(zhì)量安全行為[J];科技和產(chǎn)業(yè);2012年01期

4 商愛國;李秉龍;;基于質(zhì)量安全的生豬生產(chǎn)者認知與生產(chǎn)行為分析——以山東省某市的調(diào)查為例[J];調(diào)研世界;2008年09期

5 彭建仿;孫在國;楊爽;;供應(yīng)鏈環(huán)境下龍頭企業(yè)共生合作行為選擇的影響因素分析——基于105個龍頭企業(yè)安全農(nóng)產(chǎn)品生產(chǎn)的實證研究[J];復(fù)旦學(xué)報(社會科學(xué)版);2012年03期

6 洪江濤;黃沛;;兩級供應(yīng)鏈上質(zhì)量控制的動態(tài)協(xié)調(diào)機制研究[J];管理工程學(xué)報;2011年02期

7 張雄會;陳俊芳;黃培;;R&D過程中供應(yīng)商縱向知識溢出決策分析[J];工業(yè)工程與管理;2008年04期

8 但斌;任連春;張旭梅;;質(zhì)量影響需求下的二級供應(yīng)鏈協(xié)調(diào)模型研究[J];工業(yè)工程與管理;2010年04期

9 彭建仿;;農(nóng)產(chǎn)品質(zhì)量安全路徑創(chuàng)新:供應(yīng)鏈協(xié)同——基于龍頭企業(yè)與農(nóng)戶共生的分析[J];經(jīng)濟體制改革;2011年04期

10 王繼永;孫世民;劉峰;劉召云;;優(yōu)質(zhì)豬肉供應(yīng)鏈中超市與屠宰加工企業(yè)競合的博弈分析[J];技術(shù)經(jīng)濟;2008年11期

相關(guān)博士學(xué)位論文 前2條

1 彭玉珊;優(yōu)質(zhì)豬肉供應(yīng)鏈中養(yǎng)殖與屠宰加工環(huán)節(jié)的質(zhì)量安全行為協(xié)調(diào)機制研究[D];山東農(nóng)業(yè)大學(xué);2012年

2 沙鳴;供應(yīng)鏈環(huán)境下的豬肉質(zhì)量鏈管理研究[D];山東農(nóng)業(yè)大學(xué);2012年

本文編號：1556730