兩級再制造S-M閉環(huán)供應(yīng)鏈的定價(jià)決策分析
本文關(guān)鍵詞: 再制造 兩級再制造 S-M閉環(huán)供應(yīng)鏈 定價(jià)決策 出處:《中國科學(xué)技術(shù)大學(xué)》2014年碩士論文 論文類型:學(xué)位論文
【摘要】:全球經(jīng)濟(jì)經(jīng)歷了快速的發(fā)展,但同時(shí)也留下了許多后遺癥,其中以資源危機(jī)和環(huán)境污染問題尤為嚴(yán)重。在這種背景下,發(fā)達(dá)國家提出了循環(huán)經(jīng)濟(jì)理論、可持續(xù)發(fā)展政策以及生產(chǎn)者責(zé)任延伸制度,由此閉環(huán)供應(yīng)鏈的概念應(yīng)運(yùn)而生。在中國面臨著更加嚴(yán)峻的資源緊缺和環(huán)境污染方面的壓力,因此也在向世界發(fā)達(dá)國家靠攏,在各級政府推動下實(shí)施循環(huán)經(jīng)濟(jì)、可持續(xù)發(fā)展的政策方針,并針對一些關(guān)注行業(yè)制定了回收處理的政策,另外隨著企業(yè)責(zé)任意識的加強(qiáng),企業(yè)也在積極開展回收再制造戰(zhàn)略,在社會中樹立良好的企業(yè)形象,同時(shí)也能從再制造獲取可觀的經(jīng)濟(jì)效益。 閉環(huán)供應(yīng)鏈?zhǔn)怯烧蚬⿷?yīng)鏈和逆向供應(yīng)鏈共同組成,根據(jù)回收目的的不同分為:基于維修的閉環(huán)供應(yīng)鏈、基于再循環(huán)的閉環(huán)供應(yīng)鏈、基于再利用的閉環(huán)供應(yīng)鏈、基于再制造的閉環(huán)供應(yīng)鏈。逆向供應(yīng)鏈的加入影響到正向供應(yīng)鏈中的庫存資源、物流資源、制造資源的配置,也會影響到供應(yīng)鏈利益的分配、定價(jià)決策等問題,因此閉環(huán)供應(yīng)鏈成為學(xué)者研究的重點(diǎn)。定價(jià)決策也是閉環(huán)供應(yīng)鏈中的研究熱點(diǎn)之一 本文主要是在閉環(huán)供應(yīng)鏈的概念基礎(chǔ)上提出了兩級再制造的概念——制造商的產(chǎn)品再制造和供應(yīng)商的零部件再制造,并且意識到閉環(huán)供應(yīng)鏈的定價(jià)決策研究中涉及供應(yīng)商的較少,但現(xiàn)實(shí)中制造商的產(chǎn)品回收再制造戰(zhàn)略會對供應(yīng)商的零部件供應(yīng)決策產(chǎn)生影響,因此,供應(yīng)商是再制造戰(zhàn)略研究中不可忽視的決策主體之一 為了探討產(chǎn)品和零部件的兩級再制造戰(zhàn)略對供應(yīng)商和零售商的定價(jià)決策及收益的影響,本文運(yùn)用Stackelberg博弈,對供應(yīng)商強(qiáng)勢背景下供應(yīng)商選擇參與和選擇不參與零部件的回收再制造的兩種Supplier-Manufacturer閉環(huán)供應(yīng)鏈模型進(jìn)行了研究,并對兩種情形下的定價(jià)決策與收益進(jìn)行了對比分析。最后得出以下結(jié)論:再制造戰(zhàn)略對批發(fā)價(jià)決策的影響與產(chǎn)品的市場需求狀況有關(guān),對零售價(jià)決策的影響與回收風(fēng)險(xiǎn)狀況有關(guān);供應(yīng)商應(yīng)積極參與兩級再制造戰(zhàn)略,因?yàn)楣⿷?yīng)商選擇供應(yīng)可再制造的零部件使自身受益,并且參與零部件的回收再制造可以在降低批發(fā)價(jià)和零售價(jià)的基礎(chǔ)上使雙方受益。最后,運(yùn)用數(shù)值算例驗(yàn)證了本文的研究結(jié)論,豐富了再制造戰(zhàn)略對定價(jià)決策及收益影響的研究成果。
[Abstract]:The global economy has experienced rapid development, but at the same time it has left many sequelae, especially the problem of resource crisis and environmental pollution. In this context, the developed countries put forward the theory of circular economy. The concept of closed-loop supply chain emerges as the times require because of the policy of sustainable development and the extended system of producer responsibility. In China, the pressure of resource shortage and environmental pollution is even more severe, so it is also moving closer to the developed countries in the world. Under the push of governments at all levels to implement the policy of recycling economy and sustainable development, and to formulate policies on recycling and treatment for some concerned industries. In addition, with the strengthening of corporate responsibility awareness, enterprises are also actively carrying out recycling and remanufacturing strategies. Set up a good corporate image in the society, but also can obtain considerable economic benefits from re-manufacturing. Closed-loop supply chain is composed of forward supply chain and reverse supply chain. According to the different purpose of recovery, closed-loop supply chain based on maintenance, closed-loop supply chain based on recirculation, closed-loop supply chain based on reuse is divided into three parts. Closed-loop supply chain based on remanufacturing. The joining of reverse supply chain affects inventory resources, logistics resources and manufacturing resources allocation in forward supply chain, and also affects the distribution of supply chain benefits, pricing decision and so on. Therefore, closed-loop supply chain has become the focus of scholars' research. Pricing decision is also one of the research hotspots in closed-loop supply chain. Based on the concept of closed-loop supply chain, this paper puts forward the concept of two-stage remanufacture, which is product remanufacture of manufacturer and parts remanufacture of supplier. And it is realized that there are few suppliers involved in the pricing decision of closed-loop supply chain, but in reality, the manufacturer's product recovery and remanufacturing strategy will have an impact on the supplier's component supply decision. Supplier is one of the decision makers that can not be ignored in the research of remanufacturing strategy. In order to study the influence of two-level remanufacturing strategy of products and parts on the pricing decision and profit of suppliers and retailers, this paper applies Stackelberg game. This paper studies two Supplier-Manufacturer closed-loop supply chain models in which suppliers choose to participate in and choose not to participate in the recovery and remanufacturing of parts under the strong background of suppliers. Finally, the conclusion is drawn that the influence of remanufacturing strategy on wholesale price decision is related to the market demand of products. The impact on retail price decisions is related to the recovery risk profile; suppliers should be actively involved in the two-tier remanufacturing strategy, as suppliers benefit from the selection of components that can be remanufactured. And participating in the recovery and remanufacturing of parts can benefit both sides on the basis of reducing the wholesale and retail prices. Finally, numerical examples are used to verify the conclusion of this paper. It enriches the research results of the influence of remanufacturing strategy on pricing decision and income.
【學(xué)位授予單位】:中國科學(xué)技術(shù)大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2014
【分類號】:F713.2;F274
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