【摘要】：當(dāng)前,在以互聯(lián)網(wǎng)為代表的新型媒體沖擊下,國內(nèi)報(bào)業(yè)集團(tuán)的產(chǎn)業(yè)化發(fā)展已經(jīng)步入了一個(gè)新的階段。我國報(bào)業(yè)集團(tuán)通過進(jìn)行多元化、專業(yè)化經(jīng)營,跨媒體經(jīng)營,向數(shù)字化轉(zhuǎn)型,推動(dòng)產(chǎn)業(yè)化發(fā)展,在競爭激烈的市場中不斷做大做強(qiáng)。國內(nèi)報(bào)業(yè)集團(tuán)取得的成績表明,組建報(bào)業(yè)集團(tuán)、進(jìn)行產(chǎn)業(yè)化發(fā)展,是一條適應(yīng)中國國情的社會(huì)主義傳媒改革之路、壯大之路。廈門日?qǐng)?bào)該如何緊隨時(shí)代腳步,進(jìn)一步推進(jìn)改革,進(jìn)行報(bào)業(yè)集團(tuán)產(chǎn)業(yè)化發(fā)展呢? 本文以廈門日?qǐng)?bào)社為對(duì)象,運(yùn)用公共管理的系統(tǒng)理論,首先研究國內(nèi)外報(bào)業(yè)集團(tuán)產(chǎn)業(yè)化發(fā)展的特點(diǎn)和基本路徑,并借鑒其先進(jìn)的發(fā)展經(jīng)驗(yàn),接著對(duì)廈門日?qǐng)?bào)發(fā)展的獨(dú)特歷程和外部環(huán)境進(jìn)行宏觀環(huán)境分析、SWOT分析,在對(duì)廈門日?qǐng)?bào)產(chǎn)業(yè)化發(fā)展的優(yōu)勢和制約因素有了充分認(rèn)識(shí)的基礎(chǔ)上,探討報(bào)業(yè)集團(tuán)的產(chǎn)業(yè)化發(fā)展路徑,進(jìn)而得出廈門日?qǐng)?bào)報(bào)業(yè)集團(tuán)進(jìn)行產(chǎn)業(yè)化發(fā)展的戰(zhàn)略實(shí)施步驟、模式選擇。在接下來的5至10年,廈門日?qǐng)?bào)應(yīng)著力于結(jié)構(gòu)調(diào)整、能力建設(shè)、品牌建設(shè),才能進(jìn)一步解決體制機(jī)制問題,提升報(bào)業(yè)集團(tuán)的競爭力,在未來發(fā)展中創(chuàng)造新的輝煌。
[Abstract]:At present, under the impact of the new media represented by the Internet, the industrialization development of domestic newspaper groups has entered a new stage. Through diversified, professional management, cross-media management, to digital transformation, to promote the development of industrialization, newspaper groups in China continue to expand and strengthen in the competitive market. The achievements of domestic newspaper groups show that the establishment of newspaper groups and the development of industrialization is a way of socialist media reform and growth to adapt to China's national conditions. How should Xiamen Daily follow the footsteps of the times, further promote the reform, and carry on the industrialization development of the newspaper group? Taking Xiamen Daily as the object, using the system theory of public management, this paper first studies the characteristics and basic paths of the industrialization development of domestic and foreign newspaper groups, and draws lessons from its advanced development experience. Then the unique course and external environment of Xiamen Daily are analyzed by macro environment analysis and SWOT analysis. On the basis of fully understanding the advantages and constraints of Xiamen Daily's industrialization development, this paper probes into the industrialization development path of Xiamen Daily Group. Furthermore, the strategic implementation steps and mode choice of Xiamen Daily newspaper Group for industrialization development are obtained. In the next 5 to 10 years, Xiamen Daily should focus on structural adjustment, capacity building and brand building in order to further solve the problem of institutional mechanism, enhance the competitiveness of newspaper groups, and create new brilliance in the future development.
【學(xué)位授予單位】：廈門大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：G219.2-F

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