【摘要】：當前,我國正處于體制改革和經(jīng)濟轉(zhuǎn)型時期,社會不穩(wěn)定性加劇,利益格局不斷調(diào)整、社會控制持續(xù)降低、社會分化加劇突出等一系列因素暴露了社會的一些深層次矛盾,導致群體性事件頻發(fā)。隨著網(wǎng)絡(luò)技術(shù)不斷發(fā)展,網(wǎng)絡(luò)用戶呈現(xiàn)出與日俱增的趨勢,人們越來越習慣借助互聯(lián)網(wǎng)來了解世界、表達觀點、傾訴訴求,從而使得互聯(lián)網(wǎng)成為思想文化信息的集散地和社會輿論的放大器,并深刻影響著社會管理、黨建工作等方方面面。2012年,什邡、啟東、鎮(zhèn)海等地發(fā)生了群體性事件,當?shù)鼐用駷榱朔磳π藿ㄓ绊懎h(huán)境的項目而進行上街抗議。值得關(guān)注的是,鑒于什邡“警民沖突”及啟東沖擊市政大樓事件中民眾情緒激進,群體性事件發(fā)生之后,當?shù)卣蜂N了相關(guān)項目。在這些事件中,絕大多數(shù)當?shù)厝罕娨验_始通過手機、電腦等對事件現(xiàn)場進行文字、圖片直播,這些添加了個人意志的信息通過微博、論壇、博客等廣為流傳,引起了更大更廣范圍的高度關(guān)注。隨著微博等互動平臺的快速使用,政府所面對的輿論壓力正在逐漸增大,如何因勢利導,不僅是加強社會管理的現(xiàn)實問題,更是對各級領(lǐng)導干部執(zhí)政能力、執(zhí)政智慧的嚴峻考驗,因此,本文旨在選取四川什邡“7.2”群體性事件輿情處置的角度作為案例進行具體研究。本文通過運用公共危機管理理論和新公共管理理論,對四川什邡“7.2”群體性事件輿情處置案例進行研究,深入分析了四川什邡“7.2”群體性事件輿情危機產(chǎn)生的原因,梳理出什邡政府在進行重大項目建設(shè)時,對輿情溝通和輿情引導兩方面存在的問題進行分析,概述什邡政府在輿情處置失敗的表現(xiàn),找出輿情處置失敗的原因,提出什邡政府在輿情處置方面采取相應(yīng)的措施。本案例研究的意義在于為我國其他市縣群體性事件輿情處置提供了可供參考的經(jīng)驗,即提高重大項目建設(shè)的透明度以及提高公眾在重大項目的參與度;并為我國其他市縣群體性事件輿情處置提供相應(yīng)的對策建議,即提升網(wǎng)絡(luò)輿情危機意識,建立突發(fā)事件新聞發(fā)布機制和構(gòu)建多部門協(xié)作交流機制。
[Abstract]:At present, China is in the period of system reform and economic transformation. A series of factors, such as increasing social instability, constantly adjusting the pattern of interests, decreasing social control and intensifying social differentiation, have exposed some deep-seated contradictions in society. Leading to frequent occurrence of mass events. With the continuous development of network technology, network users show a growing trend, people are more and more accustomed to use the Internet to understand the world, express their views, and pour out their demands. As a result, the Internet became an amplifier of ideological and cultural information and public opinion, and profoundly affected social management, party building, and other facets. In 2012, Shifang, Qidong, Zhenhai and other places had mass incidents. Local residents took to the streets to protest against the construction of projects affecting the environment. It is worth noting that, in Shifang City, the local government cancelled the projects after the incident of "police conflict" and the Qidong attack on the municipal building. In these incidents, the vast majority of the local people have started to broadcast live pictures and words on the scene through mobile phones and computers. This information, which has added personal will, has been widely circulated through Weibo, forums, blogs, and so on. Has attracted much greater and wider attention. With the rapid use of Weibo and other interactive platforms, the pressure on public opinion faced by the government is gradually increasing. How to guide the situation is not only a realistic problem in strengthening social management, but also a practical issue for leading cadres at all levels to govern. Therefore, this paper chooses Shifang "7.2" as a case study. By using the theory of public crisis management and the theory of new public management, this paper studies the public opinion case of "7.2" group incident in Shifang, Sichuan Province. The causes of public opinion crisis of "7.2" group incident in Shifang City, Sichuan Province, are analyzed in depth, and the problems of public opinion communication and public opinion guidance are analyzed when Shifang government carries out major project construction. This paper summarizes the performance of Shifang government in the failure of public opinion disposal, finds out the reasons for the failure of public opinion disposal, and puts forward the corresponding measures taken by Shifang government in the aspect of public opinion disposal. The significance of this case study is to provide reference experience for other cities and counties in China to deal with the public opinion of mass incidents, that is, to improve the transparency of major projects and public participation in major projects; It also provides corresponding countermeasures and suggestions for other cities and counties in our country to deal with the public opinion of mass incidents, that is, to enhance the awareness of network public opinion crisis, to establish the mechanism of emergency news release and to build a multi-department cooperative communication mechanism.
【學位授予單位】：電子科技大學
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：D631.43

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