突發(fā)事件中政務微博信息傳播機制研究
發(fā)布時間：2018-08-02 12:48
【摘要】：在“風險社會”和“媒介化社會”的雙重背景下，一方面，各類突發(fā)事件的爆發(fā)頻率、波及范圍以及危害程度遠遠超過以往任何一個時期；另一方面，以微博為代表的新媒體強化了公民的社會責任意識，賦予了民眾更多的話語權(quán)，使得人人都可能成為突發(fā)事件的信息傳播渠道，政府對危機信息的管控能力大為減弱，傳統(tǒng)的政府危機傳播手段已無力面對這種復雜而多變的局面。突發(fā)事件的頻頻爆發(fā)，不僅直接威脅了社會和諧穩(wěn)定和人民生命財產(chǎn)安全，還嚴重阻礙了中國的社會轉(zhuǎn)型進程和國家現(xiàn)代化進程，作為社會公共管理的主體，政府亟需尋求一個更為有效，更為先進的新型信息傳播平臺。 自2006年上線以來，微博便憑借其即時性、便捷性、互動性和裂變式傳播的特點，迅速成為人們的主流信息平臺，其影響力更是滲透到人們?nèi)粘Ｉ畹姆椒矫婷�。微博的興起，讓政府公共管理和公共服務職能的改革創(chuàng)新看到了新的曙光，，各級政務機構(gòu)紛紛開通政務微博，利用政務微博開展政務信息公開、民眾參政議政、政府形象宣傳等活動，政務微博作為政府公共管理和公共服務新型平臺受到了各級政府和廣大人民的支持和認可。隨著政務微博運用手段的不斷成熟和不斷深入，政府越來越關注突發(fā)事件中政務微博的信息傳播功能。與傳統(tǒng)政府危機傳播平臺相比，政務微博擁有強大的信息傳播能力、輿情監(jiān)測能力和輿論引導能力，并逐漸成為政府在危機環(huán)境下信息傳播的重要渠道,因此，對突發(fā)事件中政務微博的信息傳播研究顯得尤為重要。本文將從當前政務微博發(fā)展現(xiàn)狀和發(fā)展趨勢出發(fā)，回顧政府危機傳播發(fā)展歷程中的經(jīng)驗得失，并結(jié)合突發(fā)事件中政務微博信息傳播現(xiàn)狀，總結(jié)當前政務微博信息傳播的不足之處，在此基礎上，借鑒整合營銷傳播理論、危機生命周期理論和危機信息需求理論來闡述突發(fā)事件中政務微博信息傳播的傳播要素、傳播原則、傳播結(jié)構(gòu)以及傳播流程，以此來構(gòu)建突發(fā)事件中政務微博信息傳播機制。
[Abstract]:Under the dual background of "risk society" and "media society", on the one hand, the frequency, the scope and the degree of harm of all kinds of unexpected events are far higher than that of any previous period; on the other hand, The new media, represented by Weibo, have strengthened citizens' sense of social responsibility, given people more right to speak, and made everyone possible to become a channel of information dissemination for emergencies. The government's ability to control crisis information has been greatly weakened. The traditional means of government crisis communication have been unable to face this complicated and changeable situation. The frequent outbreak of emergencies not only directly threatens social harmony and stability and the safety of people's life and property, but also seriously hinders the process of social transformation and national modernization in China, as the main body of social public administration. The government urgently needs to seek a more effective, more advanced new information dissemination platform. Since its launch in 2006, Weibo has become the mainstream information platform with its characteristics of immediacy, convenience, interactivity and fission, and its influence has penetrated into every aspect of people's daily life. With the rise of Weibo, the reform and innovation of government public management and public service functions have seen a new dawn. Government agencies at all levels have opened government Weibo, used government Weibo to open government information, and the public participated in the discussion of government affairs. Government Weibo, as a new platform of government public management and public service, has been supported and recognized by all levels of government and the masses of people. With the development of government Weibo, the government pays more and more attention to the information dissemination function of government affairs Weibo. Compared with the traditional government crisis communication platform, the government affairs Weibo has strong ability of information dissemination, public opinion monitoring and public opinion guidance, and gradually becomes an important channel for the government to spread information under the crisis environment. It is particularly important to study the information dissemination of government affairs Weibo in emergencies. This paper will review the experience gained and lost in the course of the development of government crisis communication from the current development status and trend of government affairs Weibo, and combine with the current situation of government affairs Weibo information dissemination in unexpected events. On the basis of summarizing the shortcomings of the current government Weibo information dissemination, this paper uses the integrated marketing communication theory, the crisis life cycle theory and the crisis information demand theory to expound the communication elements of the government affairs Weibo information communication in the unexpected event, which is based on the integrated marketing communication theory, the crisis life cycle theory and the crisis information demand theory. The communication principle, communication structure and communication process are used to construct the mechanism of government Weibo information dissemination in unexpected events.
【學位授予單位】：江西師范大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：D63;D63
[Abstract]:Under the dual background of "risk society" and "media society", on the one hand, the frequency, the scope and the degree of harm of all kinds of unexpected events are far higher than that of any previous period; on the other hand, The new media, represented by Weibo, have strengthened citizens' sense of social responsibility, given people more right to speak, and made everyone possible to become a channel of information dissemination for emergencies. The government's ability to control crisis information has been greatly weakened. The traditional means of government crisis communication have been unable to face this complicated and changeable situation. The frequent outbreak of emergencies not only directly threatens social harmony and stability and the safety of people's life and property, but also seriously hinders the process of social transformation and national modernization in China, as the main body of social public administration. The government urgently needs to seek a more effective, more advanced new information dissemination platform. Since its launch in 2006, Weibo has become the mainstream information platform with its characteristics of immediacy, convenience, interactivity and fission, and its influence has penetrated into every aspect of people's daily life. With the rise of Weibo, the reform and innovation of government public management and public service functions have seen a new dawn. Government agencies at all levels have opened government Weibo, used government Weibo to open government information, and the public participated in the discussion of government affairs. Government Weibo, as a new platform of government public management and public service, has been supported and recognized by all levels of government and the masses of people. With the development of government Weibo, the government pays more and more attention to the information dissemination function of government affairs Weibo. Compared with the traditional government crisis communication platform, the government affairs Weibo has strong ability of information dissemination, public opinion monitoring and public opinion guidance, and gradually becomes an important channel for the government to spread information under the crisis environment. It is particularly important to study the information dissemination of government affairs Weibo in emergencies. This paper will review the experience gained and lost in the course of the development of government crisis communication from the current development status and trend of government affairs Weibo, and combine with the current situation of government affairs Weibo information dissemination in unexpected events. On the basis of summarizing the shortcomings of the current government Weibo information dissemination, this paper uses the integrated marketing communication theory, the crisis life cycle theory and the crisis information demand theory to expound the communication elements of the government affairs Weibo information communication in the unexpected event, which is based on the integrated marketing communication theory, the crisis life cycle theory and the crisis information demand theory. The communication principle, communication structure and communication process are used to construct the mechanism of government Weibo information dissemination in unexpected events.
【學位授予單位】：江西師范大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：D63;D63
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