本文選題：紅色旅游 + 公共管理　； 參考：《南昌大學(xué)》2013年碩士論文

【摘要】：隨著紅色旅游日益升溫、紅色旅游管理內(nèi)容逐漸增多,紅色旅游管理的難度也逐漸增大。尤其是在旅游業(yè)逐漸從行政管理過渡到公共管理的發(fā)展趨勢下,如何實施紅色旅游公共管理,逐漸成為眾多學(xué)者關(guān)注的焦點。本文從公共管理的角度,嘗試構(gòu)建紅色旅游公共管理模式,目的在于為紅色旅游的發(fā)展與管理提供參考建議。 文章在前人研究的基礎(chǔ)上,歸納分析了我國紅色旅游公共管理存在的主要問題,即：紅色旅游公共管理體制尚待完善、紅色旅游公共產(chǎn)品和服務(wù)供給不足、紅色旅游資源保護力度有待加強、紅色旅游公共營銷效果欠佳、紅色旅游誠信危機初現(xiàn)端倪等。同時,依據(jù)新公共管理理論、利益相關(guān)者理論和可持續(xù)發(fā)展原則等,結(jié)合紅色旅游的特征,從管理主體、管理客體、管理方式、管理目的四個層面,嘗試性地構(gòu)建紅色旅游公共管理的GAMCE模式,該模式以政府、旅游企業(yè)、旅游行業(yè)協(xié)會、新聞媒體以及社區(qū)居民為管理主體,以紅色旅游公共管理體制的完善、紅色旅游公共設(shè)施和服務(wù)的提供、紅色旅游資源的保護與開發(fā)、紅色旅游公共營銷、紅色旅游服務(wù)質(zhì)量與標(biāo)準(zhǔn)管理為管理客體,通過政府的管制和服務(wù)、企業(yè)的經(jīng)營和創(chuàng)新、旅游行業(yè)協(xié)會的參謀和協(xié)調(diào)、新聞媒體的宣傳和監(jiān)督、社區(qū)居民的參與和維護等,最終實現(xiàn)紅色旅游的政治效益、文化效益、經(jīng)濟效益、社會效益和環(huán)境效益。并結(jié)合SPSS軟件,以井岡山為例,進行GAMCE模式的應(yīng)用研究。
[Abstract]:With the increasing temperature of red tourism, the content of red tourism management is increasing, and the difficulty of red tourism management is gradually increasing. Especially in the tourism industry gradually transition from administration to public management development trend, how to implement red tourism public management, gradually become the focus of attention of many scholars. From the perspective of public management, this paper attempts to construct a red tourism public management model, with the aim of providing reference suggestions for the development and management of red tourism. On the basis of previous studies, this paper summarizes and analyzes the main problems existing in red tourism public management in China, that is, the red tourism public management system is still to be perfected, and the red tourism public products and services are insufficient. The protection of red tourism resources needs to be strengthened, the public marketing effect of red tourism is not good, and the credit crisis of red tourism appears. At the same time, according to the new public management theory, stakeholder theory and sustainable development principles, combined with the characteristics of red tourism, from the management of the main body, management object, management methods, management objectives, four levels, This paper tries to construct the gamce model of red tourism public management, which takes the government, tourism enterprises, tourism industry associations, news media and community residents as the main management body, and the perfection of the red tourism public management system. The provision of red tourism public facilities and services, the protection and development of red tourism resources, the public marketing of red tourism, the quality and standard management of red tourism services as the management objects, the management and innovation of enterprises through government regulation and service, The consultation and coordination of the tourism industry association, the propaganda and supervision of the news media, the participation and maintenance of the community residents, and so on, will ultimately realize the political, cultural, economic, social and environmental benefits of red tourism. Combined with SPSS software, taking Jinggangshan as an example, the application of gamce model is studied.
【學(xué)位授予單位】：南昌大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F592.7

【引證文獻(xiàn)】

相關(guān)期刊論文 前2條

1 蔡雨晨;王春才;;旅游目的地公共管理問題研究[J];市場研究;2017年10期

2 王瑤;張遵東;;貴陽市紅色文化旅游發(fā)展探析[J];改革與開放;2017年09期

相關(guān)碩士學(xué)位論文 前2條

1 張成君;淮海戰(zhàn)役烈士紀(jì)念塔景區(qū)紅色旅游發(fā)展探析[D];廣西師范大學(xué);2016年

2 林滔;提升陽江市鄉(xiāng)鎮(zhèn)黨組織管理能力的對策研究[D];華南理工大學(xué);2014年

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本文編號：2051439