本文選題：微博　切入點(diǎn)：信息傳播　出處：《中央民族大學(xué)》2013年碩士論文

【摘要】：微博作為一種新型傳播媒體在我國發(fā)展迅猛。2009年至今,短短幾年使用客戶已達(dá)2.74億,用戶每日信息發(fā)布量近2億條。隨著越來越多社會(huì)各群體加入到微博使用中來,微博逐漸發(fā)展成為中國最具活力的信息發(fā)布平臺(tái)和輿論場所。但是,不同于傳統(tǒng)媒介,微博的使用模式又決定了微博具有容易滋生謠言和裂變式快速傳播謠言的特點(diǎn),這為由謠言引發(fā)的公共危機(jī)預(yù)防和處理提出了新挑戰(zhàn)。目前,中國正處于社會(huì)轉(zhuǎn)型期,各種社會(huì)矛盾凸顯,作為引領(lǐng)性的輿論平臺(tái),微博的健康發(fā)展,不僅有利于凈化網(wǎng)絡(luò)環(huán)境,同時(shí)還事關(guān)社會(huì)的穩(wěn)定和發(fā)展。另一方面,微博逐漸衍生為民眾利益訴求的平臺(tái),當(dāng)民意訴求不斷通過微博匯聚,政府又未能及時(shí)控制輿論和謠言時(shí),往往容易導(dǎo)致社會(huì)突發(fā)事件爆發(fā),使政府面臨信任或權(quán)力危機(jī)。因此,面對(duì)微博發(fā)展的大勢,不躲不避,積極參與、探索微博的使用是政府加強(qiáng)和創(chuàng)新社會(huì)管理的重要組成部分。 本論文通過重點(diǎn)對(duì)微博使用功能以及傳播模式的探討,圍繞微博環(huán)境下產(chǎn)生的謠言和謠言的傳播,從理論、現(xiàn)實(shí)、技術(shù)等方面分析微博給公共危機(jī)管理帶來的挑戰(zhàn),并提出相應(yīng)管理辦法。主要依照以下邏輯展開：首先,對(duì)什么是微博進(jìn)行描述,并概括總結(jié)微博發(fā)展的歷史沿革和致使微博迅速發(fā)展的自身特點(diǎn)；其次,分析公共危機(jī)的特點(diǎn)和傳播,重點(diǎn)分析政府、媒體、公眾三者在危機(jī)傳播中的博弈關(guān)系,為微博公共危機(jī)管理提出方案打下基礎(chǔ)；再次,重點(diǎn)剖析微博信息的傳播模式,分別對(duì)點(diǎn)對(duì)多模式、病毒傳播模式以及交互式傳播進(jìn)行技術(shù)分析,悉知微博環(huán)境下信息的流動(dòng)規(guī)律,為預(yù)防微博謠言誘發(fā)的公共危機(jī)提供技術(shù)支持；接著,結(jié)合案例具體了解目前我國微博公共危機(jī)管理的現(xiàn)狀及問題,為進(jìn)一步完善管理提供依據(jù)；最后,立足微博公共管理的不足,針對(duì)性提出管理對(duì)策,使管理對(duì)策具有現(xiàn)實(shí)意義。
[Abstract]:Weibo, as a new type of communication media, has developed rapidly in our country. Since 2009, the number of users using customers has reached 274 million, and the amount of daily information published by users is nearly 2000.As more and more social groups join in the use of Weibo, Weibo has gradually developed into China's most dynamic information publishing platform and place of public opinion. However, unlike the traditional media, the use mode of Weibo has decided that Weibo is characterized by the easy breeding of rumors and the rapid spread of fission rumors. This poses a new challenge to the prevention and management of public crises caused by rumors. At present, China is in a period of social transformation, with all kinds of social contradictions highlighted, and Weibo, as a leading public opinion platform, has developed healthily. It is not only conducive to purifying the network environment, but also related to the stability and development of society. On the other hand, Weibo has gradually become a platform for people's interest demands, when public opinion appeals continue to converge through Weibo. When the government fails to control public opinion and rumors in a timely manner, it tends to lead to the outbreak of social emergencies, which makes the government face a crisis of trust or power. Therefore, in the face of the general trend of Weibo's development, it is difficult to avoid and take an active part in it. To explore the use of Weibo is an important part of the government to strengthen and innovate social management. This paper focuses on Weibo's use of function and communication mode, focusing on the spread of rumors and rumors generated under the environment of Weibo, from the theory, reality, technology and other aspects to analyze the challenges to the public crisis management brought by Weibo. And put forward the corresponding management methods. Mainly according to the following logic: first, describe what is Weibo, and summarize the historical evolution of the development of Weibo and the characteristics of the rapid development of Weibo; secondly, Analyzing the characteristics and spread of public crisis, focusing on the game relations among government, media and public in crisis communication, laying a foundation for Weibo's public crisis management. Through the technical analysis of point-to-multi-mode, virus transmission mode and interactive transmission, we have learned about the rules of information flow in Weibo's environment, and provided technical support for preventing the public crisis caused by Weibo rumors. Combined with the specific case to understand the current situation and problems of Weibo's public crisis management, to provide the basis for further improvement of management; finally, based on the deficiencies of public management, put forward management countermeasures, so that the management countermeasures have practical significance.
【學(xué)位授予單位】：中央民族大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：D63

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