【摘要】：在現(xiàn)代生活中,旅游商品已經(jīng)成為人們旅游活動的必需品。隨著旅游商品收入成為旅游產(chǎn)業(yè)中最主要的收入來源,旅游商品的包裝設(shè)計(jì)也成為非常重要的研究內(nèi)容。旅游商品的包裝的設(shè)計(jì)與其內(nèi)在的商品是緊密相連的,在某種意義上可以說是形式與內(nèi)容的關(guān)系。雖然內(nèi)容決定形式,但形式反過來也會影響內(nèi)容,人們對于現(xiàn)代旅游商品包裝設(shè)計(jì)的審美需求也越來越趨向于多樣性和藝術(shù)性,因此,如何實(shí)現(xiàn)旅游商品包裝設(shè)計(jì)的發(fā)展成為當(dāng)下藝術(shù)設(shè)計(jì)中廣泛關(guān)注的熱點(diǎn)話題。 旅游商品包裝設(shè)計(jì)是現(xiàn)代設(shè)計(jì)中的重要組成部分,它所涵蓋的范圍包括包裝結(jié)構(gòu)設(shè)計(jì)、版式設(shè)計(jì)、文化內(nèi)涵以及旅游景點(diǎn)文化內(nèi)涵等多個方面。旅游商品的包裝設(shè)計(jì)直接影響著游客的認(rèn)可度和購買欲,但由于目前我國的旅游商品包裝設(shè)計(jì)尚處于初級發(fā)展階段,創(chuàng)新性研究和實(shí)踐不足,因此旅游商品包裝設(shè)計(jì)的創(chuàng)新性研究已經(jīng)成為設(shè)計(jì)領(lǐng)域中的一個非常重要的課題。 本文以旅游商品包裝設(shè)計(jì)為研究內(nèi)容,主要研究旅游商品包裝設(shè)計(jì)在旅游商品服務(wù)中所發(fā)揮出的整體作用及其本身所呈現(xiàn)的藝術(shù)特點(diǎn)和風(fēng)格。主要從旅游商品如何滿足消費(fèi)者心理需求和滿意度的角度出發(fā),從產(chǎn)品包裝的文化性和商業(yè)性兩個層面著手,著重分析包裝設(shè)計(jì)的材料、色彩、造型以及內(nèi)涵；通過對旅游商品包裝設(shè)計(jì)中的文化性進(jìn)行論證分析,研究消費(fèi)者的心理需求以及旅游景點(diǎn)民族文化包裝給商品的帶來的影響；通過創(chuàng)新設(shè)計(jì),努力尋找旅游商品包裝設(shè)計(jì)中的新思路和新方法。 通過研究,旨在總結(jié)現(xiàn)代旅游商品包裝設(shè)計(jì)的各項(xiàng)主要特點(diǎn),為現(xiàn)代旅游商品包裝設(shè)計(jì)的進(jìn)一步創(chuàng)新發(fā)展提供更為廣泛的理論支撐。
[Abstract]:In modern life, tourist commodities have become a necessity for people's tourism activities. With the income of tourism commodities becoming the most important source of income in the tourism industry, packaging design of tourism commodities has become a very important research content. The packaging design of tourist commodities is closely related to its intrinsic commodities, and in a sense, it is the relationship between form and content. Although the content determines the form, the form in turn will affect the content, people's aesthetic demand for the packaging design of modern tourism commodity is more and more diversified and artistic, therefore, How to realize the development of tourism commodity packaging design has become a hot topic in art design. Packaging design of tourism commodities is an important part of modern design. It covers many aspects, such as packaging structure design, layout design, cultural connotation and cultural connotation of tourist attractions. The packaging design of tourism commodities has a direct impact on tourists' recognition and purchase desire. However, due to the fact that the packaging design of tourism commodities in our country is still in the primary stage of development, the innovative research and practice are insufficient. Therefore, the innovative research of tourism commodity packaging design has become a very important subject in the field of design. In this paper, the tourism commodity packaging design as the research content, mainly study the tourism commodity packaging design in the tourism commodity service play an overall role and its own artistic characteristics and styles. From the point of view of how to satisfy the consumers' psychological needs and satisfaction, this paper focuses on the material, color, modeling and connotation of packaging design from the cultural and commercial aspects of product packaging. Through the demonstration and analysis of the cultural characteristics in the packaging design of tourism commodities, the psychological needs of consumers and the influence of the national cultural packaging of tourist attractions on the commodities are studied. Through innovative design, we try to find new ideas and methods in packaging design of tourist commodities. The purpose of this study is to summarize the main characteristics of modern tourism commodity packaging design and to provide more extensive theoretical support for the further innovation and development of modern tourism commodity packaging design.
【學(xué)位授予單位】：齊魯工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：TB482

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