【摘要】：伴隨著社會進(jìn)步與經(jīng)濟(jì)發(fā)展,生活節(jié)奏的加快讓人們在閑暇之余渴望回歸幽靜自在的生活�！岸U學(xué)”作為中國藝術(shù)美學(xué)的重要理念之一,延指生態(tài)、簡潔、靜謐等多重意味,深深影響人們的生活習(xí)慣與偏好。日常生活用品中,以“香道”文化衍生的香類產(chǎn)品無疑要受到禪學(xué)美學(xué)及理念的影響與制約。在其包裝整合設(shè)計中,將“禪意”融入,推陳出新,有利于產(chǎn)品更具文化內(nèi)涵,并呈現(xiàn)一種特有的意境美。課題以“蕓生”香品包裝為案例進(jìn)行設(shè)計,以體現(xiàn)“禪學(xué)”思想的“香品”作為載體,采用生態(tài)設(shè)計與系統(tǒng)設(shè)計理論及方法,通過分析國內(nèi)外“禪意”包裝設(shè)計的現(xiàn)狀與水平,參照相關(guān)設(shè)計案例與成功典范,重新確定產(chǎn)品包裝的設(shè)計定位與取向,進(jìn)行包裝系統(tǒng)設(shè)計。設(shè)計理念上,擴(kuò)寬意境,革新香品運(yùn)用的概念,突出其產(chǎn)品文化內(nèi)涵的體現(xiàn);功能上,結(jié)合香品種類繁多的特點量身定做,強(qiáng)化包裝的多樣性;材料選擇上,充分結(jié)合香品的特性,考慮防潮抗壓等因素的影響;包裝結(jié)構(gòu)與整合上,考慮包裝對象的多樣性,采用香品內(nèi)容對應(yīng)的個性化香器與包裝。課題的設(shè)計實踐對同類傳統(tǒng)文化產(chǎn)品的包裝設(shè)計創(chuàng)新具有一定指導(dǎo)與示范作用。
[Abstract]:Along with social progress and economic development, the acceleration of life rhythm makes people yearn to return to quiet and comfortable life after leisure. As one of the important concepts of Chinese artistic aesthetics, Zen has a profound influence on people's living habits and preferences. In daily life, incense products derived from Xiangdao culture are undoubtedly influenced and restricted by Zen aesthetics and ideas. In its packaging integration design, the "Zen meaning" will be incorporated into the new, which will help the product to have more cultural connotation and present a unique artistic conception beauty. Taking the packaging of incense products as a case study, the subject takes "fragrant products", which embodies the thought of "Zen", as the carrier, adopts the theory and method of ecological design and system design, and analyzes the present situation and level of "Zen" packaging design at home and abroad. Referring to the relevant design cases and successful examples, redefine the design orientation and orientation of product packaging, and carry out packaging system design. On the design concept, expand the artistic conception, innovate the concept of the use of aroma products, highlight the embodiment of its product cultural connotation; function, combine the various characteristics of fragrant products, tailor-made, strengthen the diversity of packaging; material selection, Considering the characteristics of aroma products, considering the influence of moisture-proof and anti-pressure factors, the packaging structure and integration, considering the diversity of packaging objects, using the incense content corresponding to the personalized incense and packaging. The design practice of the subject has a certain guiding and demonstrating function to the packaging design innovation of the same kind of traditional cultural products.
【學(xué)位授予單位】：湖南工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：TB482

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