【摘要】：消費升級背景下,人們的消費的內(nèi)容從實體消費拓展到網(wǎng)絡消費,消費產(chǎn)品的范圍進一步擴大,為互聯(lián)網(wǎng)產(chǎn)品的發(fā)展提供了重要的契機。移動互聯(lián)網(wǎng)產(chǎn)品也伴隨著智能手機的增長和普及滲透到人們工作、生活的方方面面。目前對于移動互聯(lián)網(wǎng)產(chǎn)品的設計評價研究,多集中于通過用戶體驗來評價移動互聯(lián)網(wǎng)產(chǎn)品的好壞,然而設計的好壞,是需要權衡企業(yè)與用戶的雙重需求進行決策的結(jié)果,因此本研究提出了需要從不同的主體角度來進行設計評價,進行設計評價的依據(jù)也能夠指導設計過程的進行。本文對移動互聯(lián)網(wǎng)產(chǎn)品的設計評價現(xiàn)狀進行了文獻分析,總結(jié)出現(xiàn)有設計評價偏向于從用戶角度出發(fā),從而提出綜合考慮多方角度來評價產(chǎn)品。在文獻分析與整理后,對工業(yè)產(chǎn)品與移動互聯(lián)網(wǎng)產(chǎn)品的異同進行比較,得出移動互聯(lián)網(wǎng)產(chǎn)品的7大特點。正式調(diào)研之前,先進行了桌面研究,對不同開發(fā)平臺的設計規(guī)范進行分析,得出初步的研究方向。然后進行了案例的調(diào)研與用戶訪談,歸納影響移動互聯(lián)網(wǎng)設計評價的因素,梳理產(chǎn)品開發(fā)設計過程,以及不同階段的主體與客體的對應關系、主要的評價維度。對影響因素進行了定量的驗證后,總結(jié)了進行設計評價需要關注的幾個方面。在此基礎上提出針對移動互聯(lián)網(wǎng)產(chǎn)品進行設計評價的策略,論述了分別代表企業(yè)、設計師、用戶立場的“產(chǎn)品角度、設計角度、用戶角度”之間的關系,通過卡片分類法對前期總結(jié)的影響因素進一步歸類分析,得出對應的要素,包括一級要素“產(chǎn)品功能、設計表現(xiàn)、用戶行為”,和與之對應的二級要素,從而建立了移動互聯(lián)網(wǎng)產(chǎn)品的設計評價模型,論述了評價模型對于設計的指導作用。最后開展了設計評價工作坊,通過工作坊的形式來實踐FEB設計評價模型的有效性與合理性,通過學習模型、運用模型,參與者產(chǎn)出了設計評價報告、改進了當前移動互聯(lián)網(wǎng)產(chǎn)品的設計方案。工作坊結(jié)束后對本次實踐活動進行了總結(jié)與反思。
[Abstract]:Under the background of consumption upgrading, the content of people's consumption extends from physical consumption to network consumption, and the scope of consumer products expands further, which provides an important opportunity for the development of Internet products. With the growth and popularity of smart phones, mobile Internet products permeate all aspects of people's work and life. At present, research on the design and evaluation of mobile Internet products focuses on evaluating the quality of mobile Internet products through user experience. However, the quality of design is the result that needs to balance the dual needs of enterprises and users to make decisions. Therefore, it is suggested that the design evaluation should be carried out from different main points of view, and the basis of design evaluation can also guide the design process. In this paper, the current situation of design evaluation of mobile Internet products is analyzed in literature. It is concluded that the design evaluation tends to be from the user's point of view, and a comprehensive consideration of multiple angles to evaluate the product is put forward in this paper. After literature analysis and collation, the similarities and differences between industrial products and mobile Internet products are compared, and 7 characteristics of mobile Internet products are obtained. Before the formal investigation, the desktop research is carried out, the design specifications of different development platforms are analyzed, and the preliminary research direction is obtained. Then the case investigation and user interviews are carried out to summarize the factors that affect the evaluation of mobile Internet design, the process of product development and design, as well as the corresponding relationship between subject and object in different stages, and the main evaluation dimensions. After the quantitative verification of the influencing factors, several aspects that need to be paid attention to in the design evaluation are summarized. On this basis, this paper puts forward the strategy of design evaluation for mobile Internet products, and discusses the relationship between product angle, design angle and user angle, which represent the stand of enterprise, designer and user respectively. Through the further classification and analysis of the influencing factors in the early stage summarized by card classification, the corresponding factors are obtained, including "product function, design performance, user behavior", and the corresponding secondary elements. The design evaluation model of mobile Internet product is established, and the guiding function of evaluation model for design is discussed. Finally, the design evaluation workshop is carried out. The effectiveness and rationality of the FEB design evaluation model are put into practice in the form of the workshop. Through learning the model and using the model, the participants produce the design evaluation report. The design scheme of current mobile internet products is improved. At the end of the workshop, the practice of this activity was summarized and reflected.
【學位授予單位】：江南大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：TB472

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