本文選題：Super + Normal　； 參考：《江南大學》2014年碩士論文

【摘要】：我們周圍的很多人造制品始終以一種低調(diào)的、自然存在的姿態(tài)，為生活中的各種需求提供便利的服務。這種物給人帶來的在外觀上、使用上以及綜合評價上的“平常至極”的印象，被當代的設計師們稱作“Super Normal”，而以這樣的設計品質(zhì)出發(fā)的日用產(chǎn)品設計理念就是“平常至極”設計觀。本文的目的是站在研究“平常至極”（即“SuperNormal”）設計觀的角度，總結生活中容易被人忽視的日用產(chǎn)品的設計價值。同時，在當前面對設計受到消費主義和個人化因素的影響時，探討如何發(fā)掘出最平凡的生活產(chǎn)品的日常意義，，創(chuàng)造持續(xù)的良好體驗。這對設計提高生活品質(zhì)的愿景具有重要的作用。 本文主體分為對“Super Normal”的概念研究、性質(zhì)研究和應用方法研究三大部分。首先，論文著重梳理了“Super Normal”的基本概念，通過歷史復述和典型案例的比較研究，指出它在設計史中的存在和發(fā)展。在此基礎上，基于其功能、認知和美學三方面的內(nèi)涵，結合進一步的案例論證，探討了“Super Normal”日用產(chǎn)品在設計上的風格表現(xiàn)，并將其與相關的設計風格和概念進行了辨析。其次，根據(jù)倫理角度——設計民主性、功用角度——設計科學性、審美角度——設計體驗感的立場，深刻地分析了對“SuperNormal”這一感性設計觀的哲學思考。最后，文章依據(jù)對“Super Normal”設計觀的橫向和縱向研究提煉出的概念屬性，推導出多層次的“Super Normal”產(chǎn)品設計流程。 本文結論認為：“Super Normal”的本質(zhì)是對設計本體和用戶體驗的評價，它立足于自發(fā)性的、樸素的傳統(tǒng)造器觀，將物質(zhì)觀設計、事物觀設計與體驗設計的要求結合起來，具有很強的延續(xù)性和生命力，具有在回歸日常生活、傳承造物文脈和禪意的體驗感三方面的設計價值。設計“Super Normal”產(chǎn)品的方法分為概念設計、外在表現(xiàn)到產(chǎn)品效果的評估和迭代三個階段。文章提出了情境分析需求、功能原型比較、造型凝練和PPP與USS評估等一系列設計方法，使產(chǎn)品從平常逐漸進化成極致平常的完美狀態(tài)，從而呈現(xiàn)出“Super Normal”的設計特色和價值。
[Abstract]:Many of the artifacts around us have always served the needs of life in a low-key, natural fashion. The appearance, use and comprehensive evaluation of this kind of thing is called "Super normal" by contemporary designers. With this design quality, the design concept of daily products is "ordinary to extreme" design concept. The purpose of this paper is to study the design concept of "SuperNormal" and summarize the design value of daily products which are easily neglected in life. At the same time, under the influence of consumerism and individualism, this paper discusses how to find out the daily meaning of the most ordinary products of life and create a continuous good experience. This plays an important role in designing a vision to improve the quality of life. This paper is divided into three parts: the concept of "Super normal", the study of properties and the study of application methods. Firstly, the basic concept of "Super normal" is combed, and its existence and development in the history of design are pointed out through historical retelling and comparative study of typical cases. On this basis, based on its functional, cognitive and aesthetic connotations, combined with further case studies, this paper discusses the design style performance of "Super normal" daily products, and distinguishes it from the related design styles and concepts. Secondly, according to the ethical point of view-design democracy, function angle-design scientific, aesthetic angle-design experience, deep analysis of the "SuperNormal" of the perceptual design of the philosophical thinking. Finally, according to the concept attributes extracted from the horizontal and vertical study of "Super normal" design view, a multi-level "Super normal" product design process is deduced. The conclusion of this paper is that the essence of Super normal is the evaluation of design ontology and user experience. It is based on the spontaneous and simple traditional concept of creation, which combines the requirements of material view design, thing view design and experience design. With strong continuity and vitality, there are three aspects of design value in returning to daily life, inheriting creation context and Zen experience. The design method of "Super normal" product is divided into three stages: conceptual design, external performance to product effect evaluation and iteration. This paper puts forward a series of design methods, such as situation analysis requirement, functional prototype comparison, styling condensation and PPP and USS evaluation, which make the product gradually evolve from ordinary to perfect state, thus showing the design characteristics and value of "Super normal".
【學位授予單位】：江南大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：TB472

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