本文選題：親子服飾包裝　切入點：情感化設(shè)計　出處：《湖南工業(yè)大學(xué)》2014年碩士論文

【摘要】：本文從親子關(guān)系入手，對親子服飾的出現(xiàn)展開分析研究，再對親子服飾包裝設(shè)計進行闡述，結(jié)合國內(nèi)外服飾包裝設(shè)計的現(xiàn)狀，提出將情感化設(shè)計的策略融入對親子服飾包裝設(shè)計當(dāng)中。 基于親子服飾的發(fā)展，本課題以“恬貝兒”為例，挑選最具親子代表性的服飾，從文字、圖形、色彩和形式方面考慮情感化元素。插畫與包裝相結(jié)合，改變了以往傳統(tǒng)包裝平面的局限，創(chuàng)造出全新的親子服飾包裝。在形式多樣化的服飾包裝中脫引而出，以情趣化的表現(xiàn)形式，加深消費者對家庭情感的關(guān)注與回歸，以加強這一研究課題的現(xiàn)實意義。 從理論和實踐出發(fā)，將消費者的家庭情感需求與親子服飾包裝設(shè)計相結(jié)合，使包裝作為情感交流的媒介，滿足消費者的需求。對進一步探索情感需求在親子服飾包裝設(shè)計中的體現(xiàn)，，具有一定的參考價值，為親子服飾企業(yè)競爭戰(zhàn)略的制定提供一種有益的思維方式。
[Abstract]:Starting with the parent-child relationship, this paper analyzes the appearance of parent-child clothing, and then expounds the packaging design of parent-child clothing, combining with the present situation of dress packaging design at home and abroad.Put forward the emotional design strategy into parent-child clothing packaging design.Based on the development of parent-child clothing, this paper takes Tian Beer as an example to select the most representative parent-child clothing and consider the emotional elements from the aspects of text, figure, color and form.The combination of illustrations and packaging has changed the limitations of the traditional packaging plane and created a brand-new package of parent-child clothing.In order to strengthen the practical significance of this research topic, it is introduced in the clothing packaging of diversified forms and expressed in the form of interest to deepen the attention and return of the consumer to the family emotion in order to strengthen the practical significance of this research subject.Based on the theory and practice, this paper combines the family emotional needs of consumers with the packaging design of parent-child clothing, so that the packaging can be used as the medium of emotional communication to meet the needs of consumers.It has certain reference value to further explore the embodiment of emotional demand in the packaging design of parent-child clothing, and provides a beneficial way of thinking for the establishment of competitive strategy of parent-child clothing enterprises.
【學(xué)位授予單位】：湖南工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：TB482

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本文編號：1710073