本文關(guān)鍵詞： 網(wǎng)絡(luò)購物 網(wǎng)絡(luò)商品 包裝設(shè)計(jì) 減量化包裝　出處：《湖南工業(yè)大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著網(wǎng)絡(luò)科技的迅速發(fā)展，網(wǎng)上購物逐漸成為人們主要的消費(fèi)習(xí)慣之一。消費(fèi)者通過互聯(lián)網(wǎng)絡(luò)在線上進(jìn)行交易和支付，沖破時(shí)間和空間的限制，大大提高了交易效率，因此頗受工作忙碌的上班族歡迎。由于網(wǎng)絡(luò)購物受地域、空間特殊性的影響，也就決定了絕大多數(shù)商家會(huì)選擇快遞服務(wù)將貨品送到消費(fèi)者手中。隨之而來的網(wǎng)購產(chǎn)生的包裝垃圾問題受到全球各界關(guān)注。提倡綠色包裝、為網(wǎng)購商品包裝“瘦身”，實(shí)現(xiàn)商品減量化包裝設(shè)計(jì)，已然成為設(shè)計(jì)師們爭相努力的研究新方向。本課題所研究的網(wǎng)購商品快遞包裝將實(shí)現(xiàn)結(jié)構(gòu)上的優(yōu)化，材料上的減量，功能上的最大化及視覺上的人性化。把常見的填充式作緩沖結(jié)構(gòu)的方式優(yōu)化為僅僅利用紙張自身的折疊、柔韌性及張力等物理性質(zhì)，起到保護(hù)作用。實(shí)現(xiàn)材料上的減量，所有包裝均采用免膠一紙成型的盒型，不僅開啟方便，更有利于包裝的回收與再利用。同時(shí)，包裝將保護(hù)、便攜和回收再利用集聚一身，，實(shí)現(xiàn)功能最大化。在視覺傳達(dá)方面，注重人文情感的交流，重視消費(fèi)者的消費(fèi)情感體驗(yàn)，利用簡單的語言或者符號，給人以心理上的滿足和喜悅。
[Abstract]:With the rapid development of network technology, online shopping has gradually become one of the main consumer habits. Consumers trade and pay online through the Internet, breaking through the restrictions of time and space, greatly improving the efficiency of transactions. As a result, it is popular with busy office workers. Because online shopping is affected by geographical and spatial particularities, This determines that the vast majority of businesses will choose express delivery services to deliver goods to consumers. The resulting problem of packaging garbage generated by online shopping has attracted worldwide attention. Green packaging is advocated. It has become a new direction for designers to study the "thin weight" of goods packaging for online shopping, and to realize the design of product reduction packaging. The online goods express packaging studied in this paper will realize the optimization of structure and the reduction of materials. Function maximization and visual humanization. The common filling structure is optimized to use only the physical properties of the paper, such as folding, flexibility and tension, to play a protective role. All packaging are made of a box without glue and paper, which is not only easy to open, but also more conducive to the recovery and reuse of packaging. At the same time, the package will be protected, portable and recycling gathered together to achieve maximum function. In terms of visual communication, It pays attention to the communication of human emotion, the consumer's experience of consumer emotion, and makes use of simple language or symbol to give people psychological satisfaction and joy.
【學(xué)位授予單位】：湖南工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：TB482

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本文編號：1551525