本文關(guān)鍵詞： 綠色建筑 施工企業(yè) 發(fā)展戰(zhàn)略 寶尚集團(tuán)　出處：《上海交通大學(xué)》2014年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：在當(dāng)前能源危機(jī)與構(gòu)建生態(tài)文明的大背景下,我國(guó)政府與社會(huì)各界均深刻意識(shí)到推廣以“節(jié)能、節(jié)地、節(jié)水、節(jié)材、環(huán)�！睘楹诵牡木G色建筑的必要性與緊迫性�？梢灶A(yù)見(jiàn)的是,綠色建筑必將成為市場(chǎng)主流,將迎來(lái)無(wú)比廣闊的前景。上海寶尚建筑科技集團(tuán)有限公司(或簡(jiǎn)稱(chēng)寶尚集團(tuán))是一家專(zhuān)業(yè)性的建筑企業(yè),以鋼結(jié)構(gòu)建筑一體化解決方案為主營(yíng)業(yè)務(wù),在設(shè)計(jì)、制作、施工、技術(shù)指導(dǎo)、售后服務(wù)等方面為客戶(hù)創(chuàng)造核心價(jià)值。經(jīng)過(guò)十年的不懈努力,公司已成為國(guó)內(nèi)公共建筑和工業(yè)建筑工程領(lǐng)域的知名企業(yè)。但是,隨著建筑施工市場(chǎng)競(jìng)爭(zhēng)的日益加劇,在傳統(tǒng)的業(yè)務(wù)模式下,公司的業(yè)務(wù)成長(zhǎng)及盈利能力均面臨嚴(yán)峻挑戰(zhàn)。公司管理層敏銳地認(rèn)識(shí)到,由于內(nèi)外部環(huán)境的深刻變化,公司必須充分利用現(xiàn)有的資源與能力,對(duì)業(yè)務(wù)進(jìn)行本質(zhì)上的轉(zhuǎn)型與升級(jí),積極應(yīng)對(duì)綠色建筑的歷史洪流,制定全新的發(fā)展戰(zhàn)略體系,全力打造提供融合咨詢(xún)服務(wù)、設(shè)計(jì)服務(wù)、施工服務(wù)及能源管理服務(wù)的安全、可靠、性?xún)r(jià)比卓越的綠色建筑解決方案供應(yīng)商。在此背景下,本文研究旨在探討以下兩大問(wèn)題:其一,綠色建筑及其發(fā)展路徑與市場(chǎng)前景;其二,在建筑綠色化的潮流涌動(dòng)之下,寶尚集團(tuán)現(xiàn)有的資源能力狀況,以及公司如何有效利用這些資源能力投入到綠色建筑市場(chǎng)的競(jìng)爭(zhēng)當(dāng)中并贏得一席之地。為此,本文在深入系統(tǒng)的數(shù)據(jù)收集與內(nèi)外部調(diào)研的前提下,運(yùn)用現(xiàn)代管理學(xué)特別是戰(zhàn)略管理學(xué)的相關(guān)理論與方法,在解答第一個(gè)問(wèn)題的基礎(chǔ)上,重點(diǎn)分析了研究了寶尚集團(tuán)的內(nèi)部環(huán)境、發(fā)展戰(zhàn)略規(guī)劃與實(shí)施,有效達(dá)成了本文研究目標(biāo)。本文研究可分為六個(gè)部分。第一部分為緒論,簡(jiǎn)要闡釋本文的研究背景、目標(biāo)與框架。第二部分為綠色建筑發(fā)展環(huán)境分析,主要內(nèi)容包括綠色建筑定義域內(nèi)涵、綠色建筑發(fā)展沿革與路徑、綠色建筑市場(chǎng)前景與競(jìng)爭(zhēng)環(huán)境等。第三部分為寶尚集團(tuán)內(nèi)部環(huán)境分析,運(yùn)用資源能力分析方法,對(duì)集團(tuán)現(xiàn)狀進(jìn)行了較為深入的剖析。第四部分為寶尚集團(tuán)發(fā)展戰(zhàn)略分析,包括整體戰(zhàn)略選擇、核心戰(zhàn)略定位及戰(zhàn)略路徑與目標(biāo)三大板塊。第五章為寶尚集團(tuán)發(fā)展戰(zhàn)略保障部分,結(jié)合戰(zhàn)略發(fā)展的需要,本文提出從項(xiàng)目管理、人力資源管理、技術(shù)研發(fā)管理及企業(yè)文化建設(shè)從層面有效保障。第六部分對(duì)論文的粗淺成果進(jìn)行總結(jié)。
[Abstract]:Against the background of the current energy crisis and the construction of ecological civilization, our government and all sectors of society are deeply aware of the promotion of "saving energy, land, water and materials," The necessity and urgency of green building with environmental protection as its core. It can be predicted that green building will become the mainstream of the market. Shanghai Baoshan Construction Technology Group Co., Ltd. is a professional construction enterprise, which is mainly engaged in the design, manufacture and construction of steel construction integrated solutions. Technical guidance, after-sales service and other aspects for customers to create core value. After ten years of unremitting efforts, the company has become a well-known enterprise in the field of public construction and industrial construction engineering. However, with the increasingly fierce competition in the construction market, In the traditional business model, the business growth and profitability of the company are facing serious challenges. The management of the company is acutely aware that due to the profound changes in the internal and external environment, the company must make full use of its existing resources and capabilities. To transform and upgrade the business in essence, actively respond to the historical flood of green buildings, formulate a new development strategy system, and make every effort to provide integrated consulting services, design services, construction services and energy management services of safety and reliability, In this context, the purpose of this study is to explore the following two major problems: first, green building and its development path and market prospects; second, under the trend of green architecture, The current resource capabilities of Baushang, and how the company can effectively use these resources to compete in the green building market and win a place, On the premise of deep and systematic data collection and internal and external investigation, this paper applies the relevant theories and methods of modern management, especially strategic management, on the basis of answering the first question. This paper mainly analyzes the internal environment, development strategy planning and implementation of Baushang Group, and achieves the research goal effectively. The research of this paper can be divided into six parts. The first part is the introduction, which briefly explains the research background of this paper. The second part is the environmental analysis of green building development. The main content includes the connotation of green building definition domain, the evolution and path of green building development. The third part is the analysis of the internal environment of Baushang Group. Using the method of resource ability analysis, the paper makes a deep analysis of the present situation of the Group. 4th part is the analysis of the development strategy of Baoshan Group, and the third part is the analysis of the internal environment of Baushang Group. Including the overall strategic choice, core strategic positioning and strategic path and objectives. 5th chapter of the development strategy of Baoshan Group, combined with the needs of strategic development, this paper proposed from the project management, human resources management, Technology R & D management and corporate culture construction from the level of effective protection. 6th part of the paper summary of shallow results.
【學(xué)位授予單位】：上海交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：F426.92

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