國內(nèi)私人銀行資產(chǎn)管理業(yè)務(wù)研究
[Abstract]:In the process of rapid economic development in the past 30 years of reform and opening up in China, a large number of local rich groups have been born. The demand for high-value assets management of these people is becoming stronger and stronger, and the private banking business has gradually entered the field of vision of the people. The private bank originated from the west and has been developed for hundreds of years. It has become one of the service systems which keeps pace with the commercial bank's credit business and the investment banking business. As China gradually becomes the most promising market for private banks, private banks at home and abroad have set up institutions to seize the market, and the competition is becoming increasingly fierce. And institutions for high net worth customer wealth preservation and appreciation of asset management business has become the focus of competition. At the same time, with the deepening of domestic financial reform and the promotion of interest rate marketization, banks can maintain their outstanding market performance only by gradually breaking away from the absolute dependence on traditional business. The development of private bank asset management business conforms to the strong demand of high net worth customers and the inherent demand of banks to find new profit points. In recent years, the development of private bank asset management business has developed rapidly, but in the process of development, there have also been a series of problems. Especially in the aspect of risk control and supervision, this paper puts forward some problems and development suggestions from this point of view. This paper introduces the private banking business from five parts: the first part is the significance of the study, methods and innovations; The second part is the summary of private banking business, mainly through the reference to the research of private banking business in the literature, the definition and characteristics of private banking business, the development of private banking business history and current development. The necessity and urgency of developing private bank asset management business are put forward. The third part introduces the theoretical basis and operational mechanism of private bank asset management business. The theoretical basis is divided into life cycle theory based on customer demand and investment goal and portfolio theory based on customer asset allocation. And from the two aspects of product system and asset management process to investigate the private bank asset management business operation mechanism; The fourth part is to put forward the most important risk point of the current business by analyzing the product system and the risk point in the asset management process of private bank. From the point of view of product system, the risks of private banks mainly focus on operational risks and reputation risks, while operational risks are more manifested as agency risks, starting from the process of asset management. The risk of private bank is mainly concentrated in the asset allocation stage and product sale stage, while the private bank asset management business is mainly in the use stage of product, so the risk of product sale stage is especially prominent. The fifth part is the development measures of private bank asset management in the aspects of product, risk, supervision and so on. As one of the emerging intermediate businesses, private banks are of great significance to promote the profits of banks. Therefore, product innovation and function optimization, as the endogenous driving force for the development of asset management business, is of great importance to the growth of private banks. In order to ensure the healthy and sustainable development of private banking business, perfect risk control and internal and external supervision mechanism are particularly important.
【學(xué)位授予單位】:山東大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2013
【分類號】:F832.2
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