【摘要】：品牌是企業(yè)最寶貴的無形資產(chǎn),是企業(yè)核心競爭力的集中體現(xiàn)。本文在調(diào)查研究的基礎上,對NNSQ農(nóng)村信用合作聯(lián)社競爭力進行了SWOT分析,并對NNSQ農(nóng)村信用合作聯(lián)社進行戰(zhàn)略定位。文章認為,NNSQ農(nóng)村信用合作聯(lián)社要增強其競爭力,就應該采取做大做強的發(fā)展定位,細分目標客戶的定位,差異化市場定位和差異化產(chǎn)品戰(zhàn)略。文章最后提出了實施NNSQ農(nóng)村信用合作聯(lián)社品牌戰(zhàn)略的保障措施,包括：深化體制改革,提供制度保障；推動業(yè)務轉型,創(chuàng)新金融服務；實施系統(tǒng)管理,增強品牌合力；推進人才戰(zhàn)略,為品牌戰(zhàn)略實施提供人才支撐；構建企業(yè)文化,為品牌戰(zhàn)略實施提供理念支撐；履行社會責任,為品牌戰(zhàn)略實施贏取更多的社會公信力。
[Abstract]:Brand is the most valuable intangible asset of the enterprise, and it is the concentrated embodiment of the core competence of the enterprise. On the basis of investigation and research, this paper makes a SWOT analysis on the competitiveness of NNSQ Rural Credit Cooperative Society, and makes a strategic positioning of NNSQ Rural Credit Cooperative Association. In order to enhance the competitiveness of NNSQ Rural Credit Cooperative Society, it should adopt the development orientation of bigger and stronger, the positioning of subdivision target customers, the market orientation of differentiation and the strategy of differentiated products. Finally, the article puts forward the guarantee measures of implementing the brand strategy of NNSQ Rural Credit Cooperation Association, including: deepening the system reform, providing system guarantee, promoting business transformation, innovating financial service, implementing system management, strengthening brand force; Promote talent strategy, provide talent support for brand strategy implementation; construct corporate culture, provide conceptual support for brand strategy implementation; fulfill social responsibility, win more social credibility for brand strategy implementation.
【學位授予單位】：廣西大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F832.35

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1 莫華雄;NNSQ農(nóng)村信用合作聯(lián)社品牌戰(zhàn)略研究[D];廣西大學;2013年

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