【摘要】：通脹知覺是個體對通貨膨脹的主觀體驗,通脹知覺的形成機制主要包括價格體驗階段和整合階段兩階段。價格體驗階段主要涉及到個體對價格變化的感受性以及價格記憶的準確度,整合階段則主要受價格信息易得性的影響。通脹知覺的影響因素包括人口統(tǒng)計學變量、價格信息易得性、通脹預期、社會放大效應、框架效應等。 本文包含四部分,研究1、2、3分別驗證購買頻率、價格變化幅度、價格變化方向?qū)ν浿X的影響。研究模擬實際購物情境,向被試呈現(xiàn)一組商品在兩年內(nèi)的價格變化,要求被試對情境內(nèi)的總體物價變化進行判斷。結果顯示,購買頻率、價格變化幅度、價格變化方向均會對通脹知覺產(chǎn)生顯著影響。高頻率購買、價格大幅度變化、價格上漲(相比于價格下降)的商品,其價格變化信息,對通脹知覺的影響權重更大。 研究4探討通貨膨脹率高低如何對通脹知覺產(chǎn)生影響,結果顯示當價格上漲幅度較少時,被試能夠比較準確的評估通貨膨脹率,估計值與實際值的偏差較小；而當價格上漲突出時,被試容易高估和夸大上漲的幅度,估計值與實際值的偏差較大。
[Abstract]:Inflation perception is an individual's subjective experience of inflation. The formation mechanism of inflation perception mainly includes two stages: price experience stage and integration stage. The stage of price experience mainly involves the sensitivity of individual to price change and the accuracy of price memory, while the integration stage is mainly affected by the availability of price information. The influencing factors of inflation perception include demographic variables, price information availability, inflation expectation, social amplification effect, frame effect and so on. This paper consists of four parts to study the effects of purchase frequency, price change range and price direction on inflation perception. The study simulates the actual shopping situation and presents the price changes of a group of commodities in two years. The participants are asked to judge the overall price changes in the territory of the situation. The results show that the frequency of purchase, the range of price change and the direction of price change have significant effects on inflation perception. The high frequency purchase, the price big change, the price rises (compared with the price fall), its price change information, the influence weight to the inflation perception is greater. Study 4 discusses how the inflation rate affects the perception of inflation. The results show that when the price rise is small, the participants can accurately assess the inflation rate, and the deviation between the estimated value and the actual value is relatively small; When the price rise is prominent, the participants tend to overestimate and exaggerate the range of the increase, and the deviation between the estimated value and the actual value is large.
【學位授予單位】：浙江大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F820.5;F714.1

【共引文獻】

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